In the world of fuel service and convenience, nothing seems to be predictable anymore. But ExxonMobil’s Yan Côté believes he and his team are getting as close as they can these days when it comes to consumers’ engagement with their brand.
Côté is the U.S. Marketing Communications Manager for ExxonMobil, which counts more than 11,500 branded fuel stations nationwide, and he believes that gathering data from the brand’s Exxon Mobil Rewards+TM program takes them one....