Expedia, the online travel company, was founded as a division of Microsoft in 1996, which marked the early days of the modern Internet. It was spun off in 1999 and has since, through mergers and acquisitions, built a portfolio of nearly two dozen brands. The roster includes Hotels.com, Hotwire.com, Travelocity, Orbitz, and trivago. Operating in roughly 75 countries, Expedia runs about 200 travel booking websites, listing over 350,000 hotels, and 500 airlines. The name, according to Rich....