"The loyalty is there, it's our job not to screw it up" – Claudia Infante, Senior Vice-President of Revenue Strategy at Margaritaville
Margaritaville is more than a brand, it's a lifestyle. From the first chords of Jimmy Buffett's iconic song, the Margaritaville lifestyle is all about the chill, that booze in the blender and the shrimp beginning to boil, and the loyalty program reinforces this mindset with a no points, no tiers, no stress rewards system....