Emotional Connections Boost Customer Engagement at Canadian Red Cross
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For marketers today, making an emotional connection with a customer almost equates to reaching Shangri-La. For Andrew George, National Stewardship Specialist for the Canadian Red Cross, emotional connections are, perhaps, even more vital to a nonprofit organization. “An emotional connection between the donor and beneficiary is critical,” George explains. “Donors don’t collect points or redeem offers, which means a unique, emotional experience is a loyalty benefit....

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