Dell EMC Lives and Breathes the Customer Journey (Part 1 of 2)

CRM (Customer Relationship)

To ensure customers continued to come first after the Dell and EMC merger, the company analyzed the financial value of customer retention through improved customer experience in hopes this would better focus the organization’s efforts. Via the newly created Chief Customer Office, Dell is doing just that. Alan Mayer, Senior Vice President, Commercial Customer Advocacy and Michael Marchand, Global Director, Chief Customer Office−Commercial, Dell EMC, speak with Loyalty360....

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