The hotel and lodging industry, along with the major airlines, was among the first to embrace loyalty programs. Pioneered by industry giants, smaller companies in those sectors sought to keep pace, though limited resources proved to be a major hurdle. To fill the void and help smaller chains and boutique hotels enter the loyalty space, Hotel Marketing Concepts launched Club Hotel in the 1990s. In 2008, reflecting changes in the international hospitality industry, Hotel Marketing Concepts....