Customer Journey has Several Avenues for Prudential
l360Insider

Improving customer experience is a continuous process for Prudential Financial. “We've made a lot of headway over the past few years,” says Gail Van Dalen, VP marketing and customer experience for Prudential’s Individual Life Insurance business. “When I think about where we are today versus some of our competitors, we are well along the journey and we are beginning to understand our customers from their point of view, which is how they experience the end-to-end....

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