Change is a constant in the pharmaceutical industry, a concept John McCarthy, VP global digital for AstraZeneca understands well, particularly in his position.
“I think my role has evolved considerably in the last four or five years,” he states from his office in Luton, U.K. “I follow the credo that patients are people, and they get exposed to great customer experiences everywhere from Starbucks to the Tesla dealership.”
Customers and patients....