Customer Engagement Is Top of Mind at LIDS
l360Insider

LIDS has its head firmly in the loyalty marketing game thanks to some recent investments in technology. “We’ve moved into a new corporate office which allows us to use the latest technology available to connect with our brands, leagues, and of course our customers,” says Senior Vice President of Marketing for the LIDS Group, Jeff Pearson. “The new office is all sports-themed, so we named our new social studio, appropriately, the Press Box and it’s pretty fun....

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