PR Newswire, one of America’s oldest and widely resourced news agencies, was recently acquired by Cision. That move has allowed both to expand their capabilities in several key areas, allowing clients better access to a wider range of services.
Ken Wincko, senior vice president of marketing at Cision spoke to Loyalty360 about public relations, media, and the big picture.
You’re part of Cision now, what’s that transition been like?
Wincko: Cision is....