Since 1975, Chili’s has been a casual dining leader in the Fresh Tex and Fresh Mex category. Beyond the brand’s signature dishes, customers are drawn to the unique customer experience and atmosphere found at the chain’s over 1,500 locations. Chili’s was the first national restaurant to implement tabletop tablets, which allow guests to engage with the brand from the comfort of their booth or table.
Loyalty360 sat down with Wade Allen, VP of Customer Engagement....