Captain D’s Finds Its New Rewards Program to Be Rewarding for Customers—and Itself
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Captain D’s Seafood Kitchen first opened its doors nearly 50 years just outside of Nashville—about as far from the ocean as one can get, but with the promise to bring “the spirit of the coast at every table.” It has done so, and built up a loyal following along the way, being named one of the 10 most loyal brands by the National Restaurant Association. Loyalty360 spoke with Bindi Menon, vice president of marketing analytics and insights, about its new rewards program....

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