Rite Aid, in addition to being a leading national chain of drugstores, finds itself in a unique position in customer loyalty marketing. Along with brands like Macy’s, AT&T, and Nationwide Insurance, Rite Aid is part of Plenti, the nation’s first loyalty coalition program. As a partner, through wellness+ with Plenti, customers are able to earn Plenti points at Rite Aid to spend at certain other Plenti partners, and vice versa. Members of wellness+ with Plenti can earn one....