Brand Loyalty is Electric for DHL
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When most people think of DHL they envision yellow vehicles, including vans, trucks, and aircraft, with the familiar red logo, delivering packages worldwide. “Deutsche Post DHL, the Group that  DHL is part of, is also a manufacturer of electric cars,” says Sabrina Asendorf, head of global sponsorships, Corporate Brand Marketing for Deutsche Post DHL.” Most people do not know that and to be fair we’ve kept that a little bit under the radar until recently because....

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