Radio 1 has historically been the BBC’s flagship radio station in the U.K. While BBC World Service calls itself “the world’s radio station,” Radio 1 has traditionally been the domestic favorite. At least until recently. Once the most listened to station in Britain, audience levels have dropped. Well, over-the-air audiences anyway.
Focused on 15-29-year-olds, Radio 1 reaches its target demographic not just through traditional means, but via the Internet,....