Brand Loyalty Built Over Generations for Jasper Engines and Transmissions
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“We have those customers that are raving fans,” says Mike Pfau, marketing manager for Jasper Engines and Transmissions, “who sell nothing but our products. They wouldn’t think of using any other product. I’m sure there are customers out there who have been using our products for many years, and their sons and daughters who have taken over the business are now using our products as well.”   JASPER Engines was founded in 1942, by Alvin C. Ruxer, owner....

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