Bank of America Aims for Luxury with Preferred Rewards Program
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Being the second largest financial institution in the United States and eighth largest globally would have many brands satisfied. However, Bank of America does not settle for satisfaction and instead looks for opportunities to grow and foster a more substantial customer base. “We have competition with other banks, financial providers, and brokerage firms,” says John Sellers, Head of Rewards at Bank of America. “We also have a ton of opportunities within our own business.....

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