Authenticity, Voice of the Customer Key Brand Loyalty at Sony Pictures Entertainment
l360Insider

Marc Rashba, vice president, Sony Pictures Entertainment, spoke with Loyalty360 about how his company operates and views the current customer loyalty/customer experience landscape, including six critical pieces that help brands achieve internal alignment. What is your role at Sony? Rashba: I am VP of digital partnerships and development, which is part of Sony Pictures Entertainment. What that entails is we work in the part of the digital distribution team at Sony and we develop business....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing