Three years ago, lenders from the Bank of England Mortgage helped a man from New York City secure a mortgage so he could buy a home. On the surface, it was just another transaction, nothing noteworthy. The man was cab driver; the home modest. But the company has created a culture that makes a positive customer experience paramount. It develops rapport, earns their trust and stays with them throughout the long and often-confusing process of securing a mortgage loan.
The experience....