“I’m not necessarily interested, believe it or not, in getting more and more money out of the consumer each time they visit,” says Craig Dunaway, President of Penn Station East Coast Subs about the chain’s new loyalty app. “We really looked at the app as an opportunity to attract new customers and increase frequency by becoming more top-of-mind with our existing customers. I want you to come into Penn Station and get what you want, not get what I think you want.....