Segmentation and Personalization Continue to Grow in Customer Loyalty

  • April 26 2022
  • Resource: Daily News

By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is easier to personalize loyalty programs down to an individual level to provide targeted communications...Read More

The Goal of Personalization Getting Tougher for Brands

  • January 11 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

For Iris, Participation and Personality Reign

  • November 05 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Laura Gardiner says Iris is “the biggest little agency you’ve never heard of.” The Senior of Data-Driven Futures Growth’s description of the customer loyalty management group is a perfect way to encapsulate all that they...Read More

Customer Loyalty When it Comes to Changes in Contactless and Mobile Ordering | Loyalty360 Member Perspective

  • September 02 2020
  • Resource: Daily News

While consumer shopping habits have been tossed upside down by the changes that have taken place during the first half of 2020, the shift has also opened up some opportunities for retailers who have embraced contactless and mobile ordering as a...Read More

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty | Loyalty360 Member Perspective

  • July 07 2020
  • Resource: Daily News

With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and...Read More

Retailers’ Sales Start to Rebound in May, Some Say Discounts Are Out of Style | Loyalty360 Member Perspective

  • July 02 2020
  • Resource: Daily News
  • Mark Johnson, Loyalty360

More areas across North America are seeing restaurants, shopping centers, malls, and retail stores re-open and welcome back customers, after a few long and challenging months for many. “It will be interesting to see how loyalty engagement...Read More

An Opportunity for Loyalty Programs to Help as Customers Overwork Stores – Perspective from Loyalty360 and Members

  • March 31 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

I am sure we have all seen the massive lines in the stores by now as everyone rushes to stock up on the essentials – including ten packages of toilet paper, more cleaning supplies than you could use in a year, and enough milk and fresh meat...Read More

Iris Concise CEO Discusses Loyalty Through Participation

  • October 17 2019
  • Resource: Daily News
  • Erin Raese | Loyalty360

In the back of our minds, we all know that loyalty programs were originally designed to drive the next purchase. They gamified transactional behavior, making repeat purchases more fun. Today, we understand that building long, loyal relationships...Read More

Iris Concise Partners with Daimler Trucks to Offer Personalization

  • June 03 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

Iris Concise, the strategy and consulting arm of global creative network Iris, has added another client to its loyalty practice by signing Daimler Trucks North America (DTNA). DTNA selected Iris Concise to implement an aftermarket customer...Read More

89 Degrees Offers Insight for Optimal Customer Experience

  • January 15 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Recently, Loyalty360 spoke with Phil Hussey, Managing Partner and President at 89 Degrees, which offers strategic services designed to help brands efficiently design and operate customer management, communications, and loyalty programs. In...Read More

Displaying results 1-10 (of 12)
 |<  < 1 - 2  >  >| 
Membership and Pricing

Videos and podcasts

Membership and Pricing