Trend for 2018: Data and Customer Engagement at the Center of Digital Transformation

  • January 25 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

There are many trends to discuss for 2018 involving customer engagement, customer data, and customer loyalty. Many of the trends lie at the center of the digital transformation era for many loyalty marketers.   Loyalty360 talked to Lindsay...Read More

SessionM’s Acquisition of LoyalTree Upgrades Customer Loyalty, Retention Efforts

  • January 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at SessionM, a Boston, MA-based mobile-first marketing automation and loyalty platform, believe that last month’s acquisition of LoyalTree, a Pittsburgh-based provider of integrated point-of-sale (POS) marketing software for retail...Read More

What Makes a ‘Genius’ in Digital Customer Engagement?

  • September 15 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Digital is moving so fast these days, especially as mobile seems to gain more momentum with each passing hour. Digital customer engagement today seems an imperative for brands seeking to stay at the head of the customer loyalty pack. L2 released...Read More

Not Every Company Needs the Same Levels of Customer Engagement to Garner Customer Loyalty

  • August 15 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

We hear it so often in the loyalty industry that “there is no one size fits all” solution. Creating and retaining customer loyalty is the ultimate goal of every brand, but different marketers have different needs.Loyalty360 caught up...Read More

SessionM’s Customer-centric Approach Brings Enhanced Customer Experience

  • August 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

SessionM, a pioneer in real-time personalization and loyalty technology, and Bottle Rocket, a leading mobile strategy, design, and development company (which is part of the Ogilvy & Mather and WPP network of global agencies), recently...Read More

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