What Shoe Carnival marketers wanted was more value in the program. There was more to it than just increasing the number of participants. What the brand wanted was members whose loyalty could become a true business advantage to the company. That’s when they created a partnership with the loyalty specialists at Baesman Insights & Marketing, an agency that helps brands understand and win their customers through best-in-class loyalty solutions that drive engagement, foster retention and impact ROI. Together, they worked to capitalize on Shoe Carnival’s brand presence, both in-store and online, and increased the popularity of its Shoe Perks loyalty program.