From Loyalty to Advocacy 9 Ways to Build an Army of Superfans
Crowdtwist Team | June 26, 2015

In today’s multichannel environment, there’s nothing more powerful than reaching consumers on a personal level, engaging them in conversations, and motivating them to take action with your brand.While you may be focusing on acquisition marketing or customer retention strategies, it’s essential not to ignore your brand’s “superfans”—those highly active, socially involved individuals who use their passion and influence to amplify and advocate for your brand. By nurturing relationships with this group, you can keep your most loyal followers engaged, ultimately driving more repeat business and revenue.

Attributes of a Superfan:

  • Heavy user of your brand/products
  • Willing to pay for brand
  • Frequently shops/visits/chooses your brand
  • Spreads the word about your brand on social media
  • Follows your brand on Facebook, Twitter, Signs up for your emails or newsletters and other social media sites
  • Refers friends to your brand or products

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