Loyalty programs can offer very compelling ways to build, nurture, and reinforce vital customer relationships. However, according to a commissioned study conducted by Forrester Consulting on behalf of Deluxe Rewards, only 16% of loyalty program decision-makers are completely satisfied with their results. This often results from being overly focused on the quantitative ROI of the program, rather than actually taking advantage of the valuable insights and engagement opportunities that the program creates.

On April 21, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Elevate Engagement to Unlock the Potential of Your Loyalty Program,” which will be presented by Deluxe Rewards featuring exclusive new research from Forrester Consulting.

In this webinar, attendees will learn actionable insights regarding: 

  • The challenges that loyalty program managers face
  • Strategies to influence customer behaviors
  • Channel and communication strategies for customer engagement
  • Solutions to engage customers through a loyalty program

The featured webinar speakers will include Rudy Hernandez, a Market Impact Consultant at Forrester; and Ron Bergamesca, CMO of Deluxe Rewards, who brings over 20 years of expertise to the realm of business marketing, executive management, consumer behavior, and deep customer relationship management.

“Understanding your customers is the first step to building meaningful and lasting personal relationships with them, and a great loyalty program can help accomplish this goal,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar will show brands how to manage a successful program that will generate true customer loyalty and unlock valuable insights.”

Marketers are invited to join Loyalty360 and Deluxe Rewards on April 21, 2015 at 1 p.m. EDT to learn how to overcome any challenges that stand in the way of a great loyalty program. To register and for more information, visit:http://loyalty360.org/conferences/event/elevate-engagement-to-unlock-the-potential-of-your-loyalty-program

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