With ever increasing competition, and the blistering pace of the retail industry, getting granular customer information is imperative. Retailers worldwide are trying to make sense of the vast amounts of customer data collected through POS systems, marketing solutions, payment systems, and transactional processes.
In this ebook, we list a few examples of how some of our customers are using analytics to provide their customers new and innovative ways to shop while meeting inherent business challenges of improving revenue performance while keeping costs down.
Topics covered in this ebook:
- Predicting and Preventing Customer Attrition
- Data Collection, Collation and Storage & Enrichment
- Visual Analytics (Heat Maps)
- Segmentation and Micro-segmentation
- Right Offer to Right Customer
- Right Time with Right Communication
- Right Communication through Right Channel
- Campaign Level Analytics
- Customer Level Analytics
- Product Level Analytics
- Store Analytics
- Propensity Model
- Pareto Analysis
- Discount Optimization
- Catchment Analysis
- Product Cannibalization