Are you meeting customer expectations in the multichannel world?
With the plethora of instant information at their fingertips, customers are taking much more control over the buying process. No longer depending on brochures or sales pitches, they use search and social media to form their own opinions of the options available to them. If businesses are to respond to this change, they need to make a big impression quickly and deliver the right message to the right person at the right time via a multitude of customer touchpoints while creating a holistically great experience for their customers.
