Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining loyal relationships are more important than ever beforebecause loyalty has evolved.
It’s no longer just about spend and get programs, but creating advocacy for fans and rewarding them for all the ways they interact with your brand across channels and platforms.
For 2015, building loyal relationships requires you to engage customers, incentivize actions, and offer personalized rewards that incorporate social insight, purchase activity, and usable data. Now is the
time to focus on your loyalty marketing initiatives and improve engagement with your brand. Here are 15 resolutions that can help keep participation high in your new or existing loyalty and engagement program.