Resources

Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Sort By
Most Recent
Page of 985
prev    next

Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Our March Madness: Accountability, Shakespeare, Financial Services and Shi

Blink and you missed it, there goes March and at our headquarters in DC, finally an end to the snow and more importantly maybe an end to colleagues gloating that…Read More

The Power of Goal Commitment

Want to know a great way to add to the motivating power of chocolate? Give it up for awhile. Every year for the season of Lent, I give up chocolate.…Read More

3 Tips to Improve Your Email Marketing Effectiveness

Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138% more than those…Read More

Creating Categories from Open-end Responses

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a…Read More

BJ’s Wholesale Club Rewards Loyal Customers

BJ’s Wholesale Club is well known for its high-quality assortment at everyday low prices, and that’s how officials say they’ve attracted and retained loyal…Read More

The Little Things Matter

The other day, I had an unexpectedly amazing experience with a Squarespace customer service representative. To summarize, the representative not only constructed an articulate response to my question, he went…Read More

Pacific Sunwear of California Seeks Greater Customer Engagement

Fourth-quarter financial results were firmly positive for Pacific Sunwear of California, but President and CEO Gary Schoenfeld wants to deepen customer relationships and enhance customer engagement to spark brand loyalty. …Read More

Page of 985
prev    next
Sort By
Most Recent
Page of 343
prev    next

Pacific Sunwear of California Seeks Greater Customer Engagement

Fourth-quarter financial results were firmly positive for Pacific Sunwear of California, but President and CEO Gary Schoenfeld wants to deepen customer relationships and enhance customer engagement to spark brand loyalty. …Read More

Brands Must Spark Customer Engagement with Their Loyalty Programs

Enrollment is up in loyalty programs, despite a limited capacity for customer engagement. That is according to the 2015 Loyalty Report, which was released Tuesday by Bond Brand Loyalty. Scott Robinson,…Read More

Connecting the Dots Across a Multi-Channel World of Customer Experience Feedback

A new breed of customer is making life tougher for marketers. Consumers are now digitally and socially connected, constantly mobile, self-service savvy, and completely empowered. They are increasingly demanding a…Read More

Revamping the Customer Experience at Pandora Jewelry

Sometimes, revamping a brand’s customer experience takes on the task of store redesign. That is what PANDORA Jewelry recently launched. The company celebrated the re-opening of four of…Read More

Wyndham Hotel Group Q&A: A Loyalty Program That Finally Offers Better Rewards, Greater Access, and More Simplicity

To subvert the disappointing industry trend of lackluster and complex hotel loyalty programs, the Wyndham Hotel Group has just announced a revolutionary new program that is easy to understand, provides…Read More

Kwik Chek’s Fast and Convenient Customer Engagement Gets Even Better

As its name implies, the customer engagement at Kwik Chek Food Stores has always been fast. But there’s always room for improvement, especially now that legions of mobile…Read More

Expedia’s Small Hotels Program Elevates Customer Experience

Expedia, one of the world’s largest online travel companies, has elevated the customer experience through the success of its Small Hotels Program in North America. Recently, Expedia announced…Read More

Finish Line CEO Wants Renewed Emphasis on Customer Experience

For its fiscal fourth-quarter and full-year results, Finish Line’s sales rose 6.3% and 9%, respectively. But for Finish Line CEO Glenn Lyon, company officials must do a better job of…Read More

Page of 343
prev    next
Sort By
Most Recent
Page of 36
prev    next

Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

2015 Loyalty Report

The 2015 Loyalty Report Loyalty is Changing, Are You Changing With It? The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

CMO Challenge: An Executive Brief

What’s Keeping CMOs Up At Night? What Can They Do About It? It’s truly an exciting time to be a marketer. New technology, massive customer data…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

Page of 36
prev    next
Sort By
Most Recent
Page of 557
prev    next

Our March Madness: Accountability, Shakespeare, Financial Services and Shi

Blink and you missed it, there goes March and at our headquarters in DC, finally an end to the snow and more importantly maybe an end to colleagues gloating that…Read More

The Power of Goal Commitment

Want to know a great way to add to the motivating power of chocolate? Give it up for awhile. Every year for the season of Lent, I give up chocolate.…Read More

3 Tips to Improve Your Email Marketing Effectiveness

Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138% more than those…Read More

Creating Categories from Open-end Responses

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a…Read More

BJ’s Wholesale Club Rewards Loyal Customers

BJ’s Wholesale Club is well known for its high-quality assortment at everyday low prices, and that’s how officials say they’ve attracted and retained loyal…Read More

The Little Things Matter

The other day, I had an unexpectedly amazing experience with a Squarespace customer service representative. To summarize, the representative not only constructed an articulate response to my question, he went…Read More

Today’s Concierge: The Marketing Platform Driving a Differentiated Customer Experience

Mary Naylor, CEO of Aspire Lifestyles Americas, has been at the forefront of the Concierge industry since founding Capitol Concierge, the nation’s largest corporate Concierge service, in 1987. In…Read More

Customer Loyalty and Brand Advocacy is a Cut Above at TONI&GUY

In a highly competitive business where customer loyalty is hard to come by, Debbie Webster, President of Academy and Salon Divisions for TONI&GUY Hairdressing, told Loyalty360 that the…Read More

Page of 557
prev    next
Page of 84
prev    next

“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

[Podcast] Loyalty360 Webinar Series: Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance

Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with organizational strategy and purpose.  Without this…Read More

[Podcast] Loyalty360 Webinar Series: Cult Loyalty: How to Drive the Only Customer Engagement That Will Matter in 2015

Brand loyalty is undergoing a major transition. More than ever before, customers are continually reevaluating their brand choices and carefully discerning which are truly worthy of their scarce dollars and…Read More

[Podcast] Loyalty360 Webinar Series: So You Want to Get Personal?

It is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us…Read More

Page of 84
prev    next