In this video blog, Tim Suther, Chief Marketing Officer at Acxiom and Mark Johnson, President & CEO of Loyalty 360, discuss the recent white paper, "Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty."
- What is the key message from the recent Loyalty 360/Acxiom Whitepaper, "Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty"?
- In the research that you did for the white paper, what findings surprised you most?
- What is on your "wish list" for tactics, tools or technologies you would like to see incorporated into your customer relationship strategy?
- How will data/analytics impact your customer engagement, retention and loyalty strategies?
- Which of today's top trends will have the largest impact on the future of customer engagement and loyalty: mobile, social, local, or...? Why?
What do you think is the most important issue relating to customer loyalty and retention?