Thought Leadership Video Blog: “Making Every Interaction Count” White Paper Response

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In this video blog, Tim Suther, Chief Marketing Officer at Acxiom and Mark Johnson, President & CEO of Loyalty 360, discuss the recent white paper, "Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty."

  1. What is the key message from the recent Loyalty 360/Acxiom Whitepaper, "Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty"?
  2. In the research that you did for the white paper, what findings surprised you most?
  3. What is on your "wish list" for tactics, tools or technologies you would like to see incorporated into your customer relationship strategy?
  4. How will data/analytics impact your customer engagement, retention and loyalty strategies?
  5. Which of today's top trends will have the largest impact on the future of customer engagement and loyalty: mobile, social, local, or...? Why?
  6. What do you think is the most important issue relating to customer loyalty and retention?

Download a copy of the Acxiom/Loyalty 360 white paper here.

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