Today’s shoppers are being presented with a dazzling array of loyal programs that reward everything from making purchases, to merely walking into a store, to “liking” a Facebook page online. And while consumers can choose whether or not to play the loyalty game, retailers can’t. Without a robust loyalty program, retailers are often forced to compete on price alone, while cutting themselves off from the richest source of customer data now available.
In this mix of new technology, new vendors and new programs, what’s working? Here are six trends worth watching.