Mobilizing the Point of Decision

CEM (Customer Experience)
Mobile
8 views

Fifty-three percent of mobile industry leaders believe that improving customers’ retail experience will be essential to creating a successful mobile wallet scheme. That’s what a recent SAP survey at the 2013 GSMA Mobile World Congress in Barcelona uncovered. Over the last two years there has been a lot of talk around the future of the mobile wallet, but little progress in....

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