Companies seeking to gain new insight into their customer-building efforts can do so by attending the popular showcase sessions at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.
Three of the showcase sessions slated for Loyalty Expo are: “A Happy Marriage−When Strategy Meets Technology”; “New Frontiers in Relationship Loyalty Research”; and "Ownership: A Powerful “Behavioral Currency."
In the “A Happy Marriage–When Strategy Meets Technology” showcase session, attendees will learn about developing a loyalty marketing strategy and implementing it with state-of-the-art technology through Epsilon’s Agility Loyalty solution.
The Epsilon Agility Loyalty solution enables marketers to think outside-of-the-box and develop programs that sustain customers for life. The solution puts the needs of the consumer first and then markets to them based on their needs to ensure a ‘lifelong marriage’ with a brand.
Epsilon’s John Bartold, Senior Vice President, Loyalty Solutions; and Joe Disharoon, Senior Vice President, Product Management, Loyalty will be the featured session speakers.
In “New Frontiers in Relationship Loyalty Research,” Danica R. Allen, Ph.D., Global Director of Customer Satisfaction & Experience, GfK Global will share a glimpse of her company’s latest research in global loyalty management and offer a fresh perspective on customer loyalty. The initiative acknowledges a more holistic perspective whereby customer relationships are dynamic. The paradigm shift embraced by the research recognizes that customers have a past, present, and future.
Rather than relying on Likert scales to collect service and product quality ratings, GfK used its ConX quadrant-based tool that yields simultaneous measures of quality and memorability. As a result, richer data was linked to new constructs such as switching and advocacy behaviors, mitigated by a new equilibrium metric that balances competitive pull and inertia. This session will provide a high-level perspective of the results.
In the Ownership: A Powerful “Behavioral Currency” showcase session, Barry Schneider, Chairman, President & CEO, LOYAL3 will discuss how establishing brand loyalty can help companies stay relevant amid competition, increase positive word-of-mouth and maintain or increase sales during tough economic times.
Brands, however, are often faced with finding new and innovative ways to build loyalty. Brands hoping to increase loyalty can look to stock ownership as a valuable way to create a deeper, more meaningful connection with people.
By letting people purchase stock fee-free online with as little as $10, LOYAL3 provides the ultimate loyalty and engagement platform. Since LOYAL3 removes the common barriers to stock ownership including excessive fees, complexity and high minimums, it’s now easy and affordable for people to own the brands they love.
In this session, attendees will:
- Discover how the LOYAL3 platform builds brand loyalty
- See how simple stock purchase is on LOYAL3
- Observe how stock rewards are redeemed on LOYAL3
- Learn significant data illustrating the business impact of stock ownership
“Attendees will walk away from these fascinating showcase sessions with fresh new ideas from innovative solutions that can help enhance their companies’ customer outreach and brand-building programs,” shared Loyalty360 President Erin Raese.
This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, and workshops led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.
To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/
About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.
About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.