Mark Johnson, CEO - Loyalty 360 - The Loyalty Marketer's Association
"Engagement," "Voice of the Customer" and "Customer Experience Management" should be center stage in any CMO’s lexicon. Yet, in today’s ever-changing marketing world, the connotative and denotative meanings of these terms are in constant flux. This pace will only accelerate over the next several years and marketing executives need to be better equipped to effectively address these changes.
In this keynote session, Johnson will focus on best-practice examples of how progressive CMO’s and other senior…
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