Resources

Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Sort By
Most Recent
Page of 767
prev    next

Rewarding Interactions: Are You Ready for Customer Intimacy

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in…Read More

49ers Seek Deeper Fan Engagement through Faithful 49 Loyalty Program

As the San Francisco 49ers prepare for their first season in a new home–Levi’s Stadium−in Santa Clara, the iconic franchise has also launched a…Read More

Rethink Loyalty: How Points for Action Drives Engagement & Incremental Sales

Points for Action is a multichannel loyalty strategy that incentivizes and rewards customers for engaging with brands across all channels they operate in to deepen the customer relationship.   Eighty-four…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Australia’s Rival Airlines Make Key Loyalty Decisions

For Qantas Airways, Australia’s flagship airlines, its loyalty program is proving to be a stronghold in recent times of uncertainty. As the airlines announced its worst loss in…Read More

Ford Rides Shotgun, Puts Customers at the Wheel

Loyalty360 caught up with Andrew Ashman, Global Consumer Experience Manager for Ford Motor Company, to talk about what’s new on the Customer Experience front. In 2011, Ford launched the…Read More

A Tale of Customer Loyalty, Customer Experience, and Toad the Wet Sprocket

It had been six years since my wife and I had been to a concert together, so last Thursday night was a very special evening for us. We live in…Read More

3 Ways to Simplify B2B Customer Relationships

At first glance, it might seem that delivering a great experience is easier for business-to-business (B2B) companies than for consumer-facing firms (B2C). B2B companies typically serve fewer…Read More

Page of 767
prev    next
Sort By
Most Recent
Page of 263
prev    next

Australia’s Rival Airlines Make Key Loyalty Decisions

For Qantas Airways, Australia’s flagship airlines, its loyalty program is proving to be a stronghold in recent times of uncertainty. As the airlines announced its worst loss in…Read More

Ford Rides Shotgun, Puts Customers at the Wheel

Loyalty360 caught up with Andrew Ashman, Global Consumer Experience Manager for Ford Motor Company, to talk about what’s new on the Customer Experience front. In 2011, Ford launched the…Read More

Abercrombie & Fitch CEO Focuses on Increased Brand Engagement

Abercrombie & Fitch has experienced its financial woes as of late, and CEO Michael S. Jeffries is confident that the company will return to prominence. “While we continue to…Read More

Virgin Australia Sells 35% of Loyalty Program

Just one year after Virgin Australia allowed members of the Velocity Frequent Flyer program to pick up some bonus points if they travel with pets, the airline has now sold…Read More

Sonic Automotive Shakes Up the Customer Experience with New Sales Approach

Sonic Automotive, one of the largest automotive dealers in the US, has shown they are dedicated to improving the customer experience of buying a car. For the past 7 years, they…Read More

New Research Shows Customer-centricity Wins Again

Customer-centricity has become synonymous with good business in the past few years, whether aspirational or actually practiced at an organization. New research from VisionCritical shows how outperforming companies work to…Read More

Starbucks Brews New Pick of the Week with Lumosity App

Frequent Starbucks patrons are undoubtedly familiar with its long-time Pick of the Week promotion. In the past, customers shopping at the national coffee chain for their morning pick-me-up could redeem…Read More

Red Lion Hotels Make Customers Feel Right at Home

Being hospitable is supposed to be a trademark of every hotel. For Bill Linehan, Chief Marketing Officer for Red Lion Hotels Corporation (RLHC), he has a lofty goal: He wants…Read More

Page of 263
prev    next
Sort By
Most Recent
Page of 29
prev    next

Rewarding Interactions: Are You Ready for Customer Intimacy

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in…Read More

Rethink Loyalty: How Points for Action Drives Engagement & Incremental Sales

Points for Action is a multichannel loyalty strategy that incentivizes and rewards customers for engaging with brands across all channels they operate in to deepen the customer relationship.   Eighty-four…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Back-To-School Shopping & Decision-Making Moms

PunchTab, the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms participated in the…Read More

Acing the CEM Experiment: Loyalty and Customer Engagement

Retailers today understand that customers begin their buying process long before they set foot in a store.  They are rethinking how they can reach their target audience with the…Read More

To what degree does your organization align customer experience across all stages of the consumer-decision journey?

Read More

Simplify Customer Service Interactions

Save time and money by taking advantage of existing resources in a new way. KANA offers a unified, omni-channel desktop that allows you to transform your customer experience without the…Read More

Inflection Points: Seizing the Moment in Customer Loyalty

The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to…Read More

Page of 29
prev    next
Sort By
Most Recent
Page of 439
prev    next

49ers Seek Deeper Fan Engagement through Faithful 49 Loyalty Program

As the San Francisco 49ers prepare for their first season in a new home–Levi’s Stadium−in Santa Clara, the iconic franchise has also launched a…Read More

A Tale of Customer Loyalty, Customer Experience, and Toad the Wet Sprocket

It had been six years since my wife and I had been to a concert together, so last Thursday night was a very special evening for us. We live in…Read More

3 Ways to Simplify B2B Customer Relationships

At first glance, it might seem that delivering a great experience is easier for business-to-business (B2B) companies than for consumer-facing firms (B2C). B2B companies typically serve fewer…Read More

How You Use your Digital Experience Solution is More Important than Which Solution You Use

Forrester Research put out its first ever Wave® report on Digital Experience Platforms recently.  The key takeaway from the report wasn’t the rankings of the various…Read More

Making the Move to Digital Channels is Easy!

Imagine you walk into a diner and ask for toast, only to be told that it’s not on the menu. As a customer, you would scratch your head…Read More

Moosejaw CEO: Create a Brand That Customers Will Passionately Love

Outdoor sporting goods and apparel merchant Moosejaw is known for its solid messaging, interactive and energetic marketing, not taking itself too seriously, and making customers laugh. Customer engagement may be…Read More

Mobile is the Traveler’s Content Compass

Was it a weekend in Vegas or a tour in Rome or a beach week in Cape Hatteras? Where did you spend your summer vacation? An overwhelming majority of people…Read More

Understanding Customer Needs – Change is Hard

In my last article I discussed the credit card product.  This article focuses on understanding customer needs and how to learn more about their true needs as the foundation…Read More

Page of 439
prev    next
Sort By
Most Recent
Page of 72
prev    next

LRG Rewards CEO Jonathan Silver: Microtargeting the Soccer Mom

Read More

“In a Digital World, Your Customers Remain Analog” - Webinar Preview, Martin Hayward, Aimia

Click to register for this upcoming webinar presented by Aimia! Loyalty360 sat down with Martin Hayward, VP of Global Digital Strategy at Aimia, who gave a sneak peek into his…Read More

Put your Data to Work: Webinar Preview with DataCandy’s Luc Garneau

Click to register for this upcoming webinar presented by DataCandy! Loyalty360 sat down with Luc Garneau, VP of Strategic Consulting Services at DataCandy, who gave a sneak peek into his…Read More

“Everybody Owns the Moment”: Lonnie Mayne, President at InMoment

  Loyalty360 sat down with Lonnie Mayne, President at InMoment, who talked about the exciting new company acquisition and plans for the future, including InMoment's "Experience Hub." For…Read More

Millennials Have a Soft Spot for Loyalty Programs

Read More

Bloomberg TV: How to Build Real Brand Loyalty

Read More

Loyalty360 CEO Mark Johnson “Brand Loyalty Webinar,” by Design Lounge

Read More

What is the Value of Integration? [ORC International Webinar Preview]

Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with…Read More

Page of 72
prev    next