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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst…Read More

CMB Researcher in Residence: A Chat with Avis Budget Group’s Eric Smuda

Avis Budget Group’s VP of Customer Insights and Experience, Eric Smuda, sat down with CMB’s Judy Melanson to talk about Customer Experience, suppliers, and…Read More

Earning Customer Loyalty Starts with Personal Marketing

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts and white papers to…Read More

Part 3: Cloud and the Customer Experience – Employee & Partner Empowerment

The final segment in this three-part series focuses on how to empower the people that drive the customer experience—employees and partners. How you equip these two groups to…Read More

New Frontiers of Customer Engagement Are on the Horizon

There’s a reason why the stories of those who have broken the grip of convention tend to endure. Whether discussing art or science or anything in between, the…Read More

Earning Customer Loyalty through Data-driven Solutions

During Thursday’s Loyalty360 webinar, Mind the Intelligence Gap: Get on Track to Earning Customer Loyalty, which was presented by Clutch, Mark Harrington, Vice President of Marketing…Read More

IHG Recognizes Members with Enhancements to Loyalty Program

IHG (Intercontinental Hotels Group) wants to make its highly successful loyalty program−IHG® Rewards Club−bigger and better for its members. In-depth quantitative research conducted in the…Read More

Customer Engagement, Satisfaction Key Delta’s Operations Success

Delta Air Lines CEO Richard Anderson is excited about the company’s trajectory for 2015, including customer engagement and customer satisfaction levels. During Delta’s first-quarter earnings conference call…Read More

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Page of 349
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New Frontiers of Customer Engagement Are on the Horizon

There’s a reason why the stories of those who have broken the grip of convention tend to endure. Whether discussing art or science or anything in between, the…Read More

Earning Customer Loyalty through Data-driven Solutions

During Thursday’s Loyalty360 webinar, Mind the Intelligence Gap: Get on Track to Earning Customer Loyalty, which was presented by Clutch, Mark Harrington, Vice President of Marketing…Read More

IHG Recognizes Members with Enhancements to Loyalty Program

IHG (Intercontinental Hotels Group) wants to make its highly successful loyalty program−IHG® Rewards Club−bigger and better for its members. In-depth quantitative research conducted in the…Read More

Customer Engagement, Satisfaction Key Delta’s Operations Success

Delta Air Lines CEO Richard Anderson is excited about the company’s trajectory for 2015, including customer engagement and customer satisfaction levels. During Delta’s first-quarter earnings conference call…Read More

Driving Customer Engagement at Walgreens

Mindy Heintskill, Senior Director, Loyalty & Vendor Collaboration, Walgreens participated in an intriguing Q&A with Loyalty360 in advance of a session she will help deliver at the 8th…Read More

Harley-Davidson Builds Legendary Customer Loyalty on Cross-Channel and Peak Seasonal Marketing

Thunderous motorcycles roaring down an open road conjure iconic images of freedom and a thrilling allure of possibility. That is, of course, when seasonal weather permits. It is pretty tough…Read More

TONI&GUY Q&A: Transforming Customer Brand Loyalty Into Brand Advocacy

Many businesses today are struggling to acquire and retain customers and brand loyalty is becoming increasingly difficult to secure. This is true among almost all brands across the entire spectrum,…Read More

In-store Employee Wi-Fi Leads to Surprising Gains in Customer Loyalty

As the virtual online sphere becomes inseparably entwined with daily reality, more brands are embracing web-based solutions to increase customer engagement. These schemes have included tidal waves of digital apps,…Read More

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Page of 36
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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst…Read More

41 Loyalty Marketing Ideas 2015 Edition

Loyalty has changed . Consumers demand more than just coupons and discounts. For 2015, it’s all about the customer. Brands must offer experiences and rewards that are personal,…Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

2015 Loyalty Report

The 2015 Loyalty Report Loyalty is Changing, Are You Changing With It? The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

CMO Challenge: An Executive Brief

What’s Keeping CMOs Up At Night? What Can They Do About It? It’s truly an exciting time to be a marketer. New technology, massive customer data…Read More

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Page of 564
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CMB Researcher in Residence: A Chat with Avis Budget Group’s Eric Smuda

Avis Budget Group’s VP of Customer Insights and Experience, Eric Smuda, sat down with CMB’s Judy Melanson to talk about Customer Experience, suppliers, and…Read More

Earning Customer Loyalty Starts with Personal Marketing

Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts and white papers to…Read More

Part 3: Cloud and the Customer Experience – Employee & Partner Empowerment

The final segment in this three-part series focuses on how to empower the people that drive the customer experience—employees and partners. How you equip these two groups to…Read More

The Single Girl’s Guide to XM – Part 2: Love is not Enough

Have you read the New York Times article that tests psychologist Arthur Aron’s proposition that anyone can fall in love by posing / answering 36 questions? The cynic…Read More

How Do You Stress Test Your Contact Center?

Recently the U.S. Federal government held their annual stress tests to determine if banks could withstand a severe economic crisis and avoid a taxpayer bailout. We won&rsquo…Read More

Build Loyalty by Offering Members Opportunities to Give Back

Donating to charities has become more than just a check sent to the charity in need. Today, philanthropists socially invest into charities, seeking out opportunities that give back to others.…Read More

Abusing the Power of Retail Analytics

The upsides of retail analytics are often better known than the downsides. The upsides: Real-time solutions help retailers: Tailor messages to each of their customers via any channel at any…Read More

Everybody, Somebody, Anybody and Nobody

You may have heard the story about four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was sure that Somebody would…Read More

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[Podcast] Loyalty Management Series: Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed

This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed", written by Clay Walton-House of Lenati. For loyalty marketers today,…Read More

[Podcast] Loyalty Management Series: Journey Mapping Has a New Customer – The Marketing Department

This episode of the Loyalty Management podcast series is titled "Journey Mapping Has a New Customer – The Marketing Department", written by Nancy Porte of Verint. There is no…Read More

[Podcast] Loyalty Management Series: Keeping your Message Simple Helps to Drive Loyalty to Your Brand

This episode of the Loyalty Management podcast series is titled "Keeping your Message Simple Helps to Drive Loyalty to Your Brand", written by Joe Disharoon of Epsilon. “Don…Read More

“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

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