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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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25 Loyalty and Engagement Stats You Need to Know

Establishing connections with customers is essential to build loyalty. To do that successfully, brands must understand their target audience and their motivations for joining a program. Building loyalty requires that…Read More

Break the Endless Cycle of Discounting: 5 Approaches to Brand Loyalty

  When it comes to true brand loyalty, emotional decisions trump rational ones every time. Join Bond Brand Loyalty as it discusses what it takes to elevate your loyalty strategy…Read More

Enhance Customer Engagement With Your Own Branded Social Network

If you’re struggling to understand how a social network can enhance customer engagement, you’re not alone. Since the rise of technology-fueled social networks just a few…Read More

Forrester Research Predicts Preference-Driven Customer Personalization in 2015

Forrester Research analysts Luca Paderni and Shar VanBoskirk recently offered some interesting 2015 predictions for marketing professionals. The brief includes a special section on preference management where Paderni and…Read More

How to Make Your Employees Happier, Healthier and More Productive

Take a moment to think about the people you turn to when you need support or advice. If you’re like most of us, family members and friends are…Read More

5 Holiday Gift Card Strategies for Restaurants and Retailers

As we quickly approach the holiday season, many restaurants and retailers should be focused on their holiday gift card program because their customers certainly are. According to the National Retail…Read More

Coupon Marketing and Retail Discounts: Taking CPG Customers to the Next Level

Coupon marketing has gained popularity in the last few years as a result of the recent recession, and usage has remained strong as consumers remain cost-conscious. Increasingly, customers are utilizing…Read More

Loyalty360 and Walker Information Present – Customer Experience Journey Mapping: Delivering Optimal B-to-B Customer Experiences

Before setting out on any unfamiliar road trip, its best to first get directions. The same holds true for customer and B-to-B relationships, and many companies today are embracing the…Read More

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Loyalty360 and Walker Information Present – Customer Experience Journey Mapping: Delivering Optimal B-to-B Customer Experiences

Before setting out on any unfamiliar road trip, its best to first get directions. The same holds true for customer and B-to-B relationships, and many companies today are embracing the…Read More

BeautyKind.us Wants to Develop Emotionally Charged Customer Experiences

Officials for BeautyKind.us want to build customer loyalty and customer engagement by allowing customers to earmark selected charities for a percentage of their purchases. Its new website launched Nov. 7…Read More

Listen Up, for a Price: YouTube Plans CRM Clampdown on Free Tunes

Like Taking Candy from a Piñata For many brand marketers, today’s unhampered digital flow of free information has empowered consumer control to convey powerful insight back…Read More

Loyal Customers Respond Incredibly Well at Dunkin’ Donuts

Dunkin’ Donuts always believed it had loyal customers, and since the January launch of the DD Perks loyalty program, it knows it does. Dunkin’ Donuts just surpassed two…Read More

IBM’s New Platform Brings the B2C Customer Experience to B2B

When it comes to customer engagement, it just got quicker for businesses, thanks to IBM. The brand has announced it is making it faster and easier for B2B organizations…Read More

The Fresh Market CEO: Engaging Customers for Differentiated Shopping Experience

The Fresh Market CEO Craig Carlock is very confident in his company’s strategic priorities, which focus on engaging customers through differentiated shopping experiences. It was those efforts that…Read More

Jacob Time’s New Website Enhances Brand Loyalty and the Customer Experience

As part of its mission to create lasting brand loyalty and customer engagement, Jacob Time’s has launched a website design this month to popular positive feedback. The shopper…Read More

Moxie Studies the Customer Holiday Shopping Experience; Offers Mobile Solution

With Black Friday and Cyber Monday approaching, shoppers are just beginning their holiday shopping. To better understand online shopping habits and customer experience, Moxie Software Inc. performed a survey that…Read More

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25 Loyalty and Engagement Stats You Need to Know

Establishing connections with customers is essential to build loyalty. To do that successfully, brands must understand their target audience and their motivations for joining a program. Building loyalty requires that…Read More

Optimizing Value from Market Research (Part One)

Most companies fail to realize the best value from their market research efforts. That’s usually due to a lack of coordination among those doing the research and…Read More

‘Tis the Season to Use Your Mobile Apps to Drive Revenues

This year, the holiday season is expected to see an increase of 5 percent in sales coming on the heels of last year’s 3.6 percent increase according to dex media.…Read More

Five Strategies that Align Employees, Customers,  and the Organization

Businesses across the globe feel a great shift: The competitive  landscape is changing, opening the door to more organizations  gunning for growth. From our increased reliance on technology…Read More

Six Best Practices : Translate Your Customer Experience Visions Into Powerful Frontline Behaviors

Why Read This White Paper? According to Gallup’s 2013 study “State of the American Workplace,” 70% of employees are not engaged at work. Most organizations…Read More

Rewriting the Gifting Rules in the Omni-Channel Age

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

Global Hospitality Company Leads With Award-Winning CEM Program

With over 54,000 users of the Medallia system at 4,000+ properties and 10 brands in 90+ countries, a leading global hospitality company is wired to the voice of its guests. The company calls its…Read More

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Enhance Customer Engagement With Your Own Branded Social Network

If you’re struggling to understand how a social network can enhance customer engagement, you’re not alone. Since the rise of technology-fueled social networks just a few…Read More

Forrester Research Predicts Preference-Driven Customer Personalization in 2015

Forrester Research analysts Luca Paderni and Shar VanBoskirk recently offered some interesting 2015 predictions for marketing professionals. The brief includes a special section on preference management where Paderni and…Read More

How to Make Your Employees Happier, Healthier and More Productive

Take a moment to think about the people you turn to when you need support or advice. If you’re like most of us, family members and friends are…Read More

5 Holiday Gift Card Strategies for Restaurants and Retailers

As we quickly approach the holiday season, many restaurants and retailers should be focused on their holiday gift card program because their customers certainly are. According to the National Retail…Read More

Coupon Marketing and Retail Discounts: Taking CPG Customers to the Next Level

Coupon marketing has gained popularity in the last few years as a result of the recent recession, and usage has remained strong as consumers remain cost-conscious. Increasingly, customers are utilizing…Read More

Thanksgiving Has a New Alter Ego, and It’s Black Thursday

If you’re anything like me, you’re going to wake up on the Thanksgiving day, switch on the telly and watch the annual ritual of Macy&rsquo…Read More

Whose Story Are You Telling?

Sometimes a life lesson smacks you right upside the head—and if you’re anything like me, it may take a day, a month, or even a year…Read More

Free Beer and New Concepts in Employee Perks

I was talking to someone in HR this week.  At one time, they were a trendsetter in terms of perks offered to employees.  However, they have not done…Read More

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Break the Endless Cycle of Discounting: 5 Approaches to Brand Loyalty

  When it comes to true brand loyalty, emotional decisions trump rational ones every time. Join Bond Brand Loyalty as it discusses what it takes to elevate your loyalty strategy…Read More

[Engagement Expo 2014] Multiplying the Power of Experience and Engagement

The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So…Read More

[Engagement Expo 2014] How Starbucks Builds a Better Customer Experience - in the Cafe, on your Phone and in your Car

Paul Conder, Principal and Customer Experience lead at Lenati LLC - will discuss how to create a holistic customer experience in all aspects of your business; connecting creative, customer insights,…Read More

[Engagement Expo 2014] The CX Loyalty Connection

In the fields of Customer Experience and Loyalty, professionals often express the value they bring a team in terms of customer engagement over time. Both disciplines aim to develop a…Read More

[Engagement Expo 2014] The Customer Experience: Creating Emotional Connections that Drive Financial Results - A Joint Perspective by Gallup and Loyalty360

Customer Experience is more than just a buzz word - it's a critical leg of the journey to customer loyalty. Brands are grappling to understand the new technologies and…Read More

[Engagement Expo 2014] Beyond Satisfaction: Ford’s Pursuit of Loyalty

The automotive industry has been focused on customer satisfaction for over 30 years. Automakers measure it meticulously, often relying on third parties who rank each brand on a scale of customer…Read More

[Engagement Expo 2014] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

[Engagement Expo 2014] Loyalty Doesn’t Stand Alone

Most loyalty programs are focused on customer retention.  But, as part of loyalty, advocacy deserve more than lip service.  YA showcases the strong connection between loyalty and advocacy,…Read More

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