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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

The Cost of Doing Nothing With Your Marketing

If you’re a retail marketer, you’re constantly being bombarded by messages about how to drive traffic and increase sales. You’re probably being told that…Read More

One Scary Stat that Proves the Importance of Preference Management

We’ve spent a lot of time in this space talking about preventing opt-outs through preference management - the active collection, maintenance and distribution of unique consumer characteristics, such…Read More

Four Steps to Increased Employee Engagement

Research has shown that companies with highly engaged employees perform better financially and have higher customer satisfaction. Yet many organizations fail to provide employees with the four key elements for…Read More

How Rituals Can Inspire Customer Loyalty

How Rituals Can Inspire Customer Loyalty By: Barry Kirk Loyalty programs are awesome at motivating customers to gradually develop habits that benefit both themselves and the brand. Then…Read More

Four Tricks to Treating Loyal Customers (and Avoiding a Haunting Oversight)

If ever there were a masked opportunity in loyalty marketing, I’d call it Halloween. Retailers have been quite clever in scaring up additional sales of candies, costumes and…Read More

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AT&T, United Way Build Customer-centricity and Engagement

Illuminating Sessions on Understanding Engagement through Behavioral Economics and Customer-centricity Perspectives Why do customers engage with brands? Customer experience can be a misleading term, because the “experience” is…Read More

Sporting Kansas City’s Successful Fan Engagement Attracts SEC

Although the MLS (Major League Soccer) and SEC (Southeastern Conference) involve different sports at different levels, today’s attraction to unique and innovative technology that heightens customer/fan engagement…Read More

American Airlines Partners with Cadillac for the Ultimate Customer Experience

Imagine stepping off your flight to discover a shiny Cadillac waiting on the tarmac to whisk you away to your connecting flight. If you’re an American Airlines passenger,…Read More

Meineke Car Care Center Top Automotive Digital Marketer

Creating a convenient and great customer experience is the mission of Meineke Car Care Center, which wanted to create a digitally impactful brand. Consider that mission accomplished: Meineke was recently…Read More

Digital Payment Technologies Convenient for Customers

A staggering 40% of North American consumers have used their smartphones to make payments at merchant locations, according to an Accenture survey of 4,000 consumers in the U.S. and Canada. The…Read More

Lucille’s Smokehouse Bar-B-Que Taps Pedanco to Improve Customer Engagement

In the fickle restaurant industry, it’s not enough to serve award-winning recipes with the most professional and friendliest service. Restaurant owners today must be ready – and willing …Read More

Denny’s CEO: “We Remain Focused on Differentiating Denny’s in the Crowded Marketplace”

Denny’s CEO John Miller is excited about the company’s growth potential, particularly its Heritage remodeling program aimed at providing an enhanced customer experience at company restaurants. …Read More

Amazon CEO Wants to Make Holidays Easier and Stress-free for Customers

Online behemoth Amazon wants to make the busy and often overwhelming holiday season easier and less stressful for customers. “As we get ready for this upcoming holiday season, we…Read More

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Rewriting the Gifting Rules in the Omni-Channel Age

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

Global Hospitality Company Leads With Award-Winning CEM Program

With over 54,000 users of the Medallia system at 4,000+ properties and 10 brands in 90+ countries, a leading global hospitality company is wired to the voice of its guests. The company calls its…Read More

The Co-Operative Group Developing a ‘Single Customer View’

As a mutual organisation, the Co-operative logically wants to make customers central to everything it does. For its diverse businesses with different histories, the challenge was to create a &lsquo…Read More

brandbites: What Keeps CMOs Up at Night? Vol One Issue Two

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to…Read More

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The Cost of Doing Nothing With Your Marketing

If you’re a retail marketer, you’re constantly being bombarded by messages about how to drive traffic and increase sales. You’re probably being told that…Read More

One Scary Stat that Proves the Importance of Preference Management

We’ve spent a lot of time in this space talking about preventing opt-outs through preference management - the active collection, maintenance and distribution of unique consumer characteristics, such…Read More

Four Steps to Increased Employee Engagement

Research has shown that companies with highly engaged employees perform better financially and have higher customer satisfaction. Yet many organizations fail to provide employees with the four key elements for…Read More

How Rituals Can Inspire Customer Loyalty

How Rituals Can Inspire Customer Loyalty By: Barry Kirk Loyalty programs are awesome at motivating customers to gradually develop habits that benefit both themselves and the brand. Then…Read More

Four Tricks to Treating Loyal Customers (and Avoiding a Haunting Oversight)

If ever there were a masked opportunity in loyalty marketing, I’d call it Halloween. Retailers have been quite clever in scaring up additional sales of candies, costumes and…Read More

Kansas City Companies Partner to Provide In-App Marketing Strategy, Technology and Personalized Customer Experiences

We are pleased to announce our partnership with Miller Meiers, an award-winning marketing and advertising agency in Kansas City and Lawrence, KS. Mobile is here. Customers expect to have…Read More

Is Your Preference Center Designed Responsively?

According to recent Neilsen research, time spent using smartphones now exceeds Web usage on computers in the U.S., U.K. and Italy1. That’s wonderful news for smartphone…Read More

What is Loyalty, Exactly?

What does loyalty really mean? We ask this question (and get asked it) at SessionM a lot, because it’s our business and because the word loyalty seems to…Read More

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[Podcast] Loyalty Best Practices Part 1: Barriers to Participation

Loyalty Best Practices Part 1: Barriers to ParticipationRead More

[Podcast] “They’ll Never Forget…”

[Podcast] “They’ll Never Forget…”Read More

[Podcast] Taco John’s® Teams Up with InMoment to Optimize Customer Feedback

[Podcast] Taco John’s® Teams Up with InMoment to Optimize Customer FeedbackRead More

[Podcast] New Balance Reshapes Customer-centric Path Toward Loyalty

New Balance Reshapes Customer-centric Path Toward LoyaltyRead More

[Podcast] Publix Super Markets Treats Customers Like Royalty

Publix Super Markets Treats Customers Like RoyaltyRead More

[Podcast] The Millennial Traveler: How To Attract Tomorrow’s Economic Rising Stars

The Millennial Traveler: How To Attract Tomorrow’s Economic Rising StarsRead More

[Podcast] 3 Ways to Optimize CX via Mobile Appointments Reminders

3 Ways to Optimize CX via Mobile Appointments RemindersRead More

[Podcast] Customer Experience is Loyalty’s Vinyl LP

[Podcast] Customer Experience is Loyalty’s Vinyl LPRead More

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