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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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15 Loyalty Marketing Resolutions for 2015

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining …Read More

Sears Transformation Buoyed by Shop Your Way Loyalty Program Members

Sears Holdings CEO Edward Lampert owes much to his company’s bright spot: Its Shop Your Way loyalty program, which accounts for a staggering 70% of sales. As Sears seeks…Read More

IHOP Wants to be More Customer-centric

DineEquity, which owns and operates IHOP and Applebee’s restaurants, is seeking to become more customer-centric. DineEquity CEO Julia Stewart was very excited during the company’s Feb. 25…Read More

Is the Customer Experience for Global Insurance Consumers Up to Par?

The unfortunate answer to that question is a resounding no. Less than 30% of insurance customers globally are having positive customer experiences, according to the World Insurance Report (WIR) released by…Read More

Workload Management – Design Business Processes Around People

When it comes to looking inside a company’s business operations, it’s a common to see the obvious missing link between the people and technologies supporting…Read More

What Relationship Do You Want With Your Customers?

A customer engagement strategy is rapidly turning into a must-have. Recently Verint’s Ryan Hollenbeck, senior vice president, marketing, spoke with John Ragsdale of TSIA (Technology Services Industry Association)…Read More

Why Networking Means Zilch if You Don’t Know Yourself

…As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are…Read More

If You Care About Customer Experience, You Need to Care About Cloud

The cloud is not only transforming the customer technology journey, but it is also shifting how companies think about the customer experience.In the past, customer experience teams tended to…Read More

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Sears Transformation Buoyed by Shop Your Way Loyalty Program Members

Sears Holdings CEO Edward Lampert owes much to his company’s bright spot: Its Shop Your Way loyalty program, which accounts for a staggering 70% of sales. As Sears seeks…Read More

IHOP Wants to be More Customer-centric

DineEquity, which owns and operates IHOP and Applebee’s restaurants, is seeking to become more customer-centric. DineEquity CEO Julia Stewart was very excited during the company’s Feb. 25…Read More

Is the Customer Experience for Global Insurance Consumers Up to Par?

The unfortunate answer to that question is a resounding no. Less than 30% of insurance customers globally are having positive customer experiences, according to the World Insurance Report (WIR) released by…Read More

Macy’s Deepens Customer Engagement, Set for New Level of CRM

Karen Hoguet, Chief Financial Officer for Macy’s, is proud of the major strides the company has made since 2008 in the area of customer engagement, and she believes there…Read More

Uber Partners With Starwood Hotels to Drive Customer Loyalty

Hotel and travel seekers now have another reason to ride with Uber. That is, valuable loyalty program rewards points. In a move that hopes to increase customer engagement among those…Read More

The Memphis Grizzlies Team with Green Beacon Solutions to Focus On Customer Relationship Management

When some officials for the NBA’s Memphis Grizzlies noticed that some time management concerns were beginning to interfere with customer engagement, they took a big step to move…Read More

New Platform Augments Customer Experience at Bergdorf Goodman

Luxury retailer Bergdorf Goodman’s new partnership with Borderfree, a market leader in international cross-border ecommerce solutions, will create an enhanced customer experience by opening its website to international…Read More

“Customer Journeys” Detail a New Multichannel Approach to Customer Engagement in the Digital Age

The empowerment that technology has afforded modern customers has caught many brands off guard. Access to information and vast communication networks instantly realized through Smartphones and social media have been…Read More

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15 Loyalty Marketing Resolutions for 2015

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining …Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan…Read More

Enterprise Customer Management

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits…Read More

The Right Process Drives the Next Generation of Retail Value Propositions

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater…Read More

Establishing True Relationship with Your Customers

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to…Read More

Diagnosing the Disconnect

As the adage states, “There are always two sides to every story, and somewhere in the middle lies the truth.” In business, among the places truth can be…Read More

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Page of 536
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Workload Management – Design Business Processes Around People

When it comes to looking inside a company’s business operations, it’s a common to see the obvious missing link between the people and technologies supporting…Read More

What Relationship Do You Want With Your Customers?

A customer engagement strategy is rapidly turning into a must-have. Recently Verint’s Ryan Hollenbeck, senior vice president, marketing, spoke with John Ragsdale of TSIA (Technology Services Industry Association)…Read More

Why Networking Means Zilch if You Don’t Know Yourself

…As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are…Read More

If You Care About Customer Experience, You Need to Care About Cloud

The cloud is not only transforming the customer technology journey, but it is also shifting how companies think about the customer experience.In the past, customer experience teams tended to…Read More

Relevant, Personalized Ads Solve Global Marketing Challenges

As a global marketer, how do you effectively address cultural differences among your customers across regions? Globally, we’ve shifted to a customer-centric world in which consumers choose to…Read More

A Few Things Every 20 Something Should Be Passionate about

Today is my birthday. Every year, I take it as a time to reflect on what I thought I’d be doing and where I am now. I use…Read More

Taco John’s Guest-Centric Customer Engagement Program Pleases More Than Just Diners

Taco John’s has become one of America’s leading quick-serve Mexican restaurants for a good reason. After realizing that successful customer engagement depends on hearing what guests…Read More

Customer Experience Means Shopper Experience at The Hershey Company

Frank Jimenez, Senior Director, Insights Driven Performance and Retail Evolution, The Hershey Company, participated in an intriguing Q&A with Loyalty360 to discuss how Hershey views the customer/shopper…Read More

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[Podcast] Loyalty Management Series: Eliminating the “Graffiti” in Your Customer Experience Program

This episode of the Loyalty Management podcast series is titled "Eliminating the “Graffiti” in Your Customer Experience Program", written by Nancy Porte of Verint. There’s…Read More

[Podcast] Loyalty Management Series: Way of the Future: An Integrated Approach to Customer Loyalty Strategies

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati. Developing customer…Read More

[Video] Thought Leadership Series: Interview with Bruce Rogers, Forbes

Loyalty360 Thought Leadership Video Series: Bruce Rogers, Chief Insights Officer, Forbes & Loyalty360 CEO and CMO, Mark Johnson Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights…Read More

[Podcast] Thought Leadership Series: Interview with Bruce Rogers, Forbes

In this edition of Loyalty360's Thought Leadership in Loyalty podcast series, Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights Officer from Forbes, to discuss…Read More

[Podcast] Loyalty Management Series: Sit Down…And Listen

This episode of the Loyalty Management podcast series is titled "Sit Down...And Listen", written by Lonnie Maybe of InMoment. “Everybody is a teacher if you listen.…Read More

[Podcast] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin to discuss the state of loyalty marketing today, how brands can truly understand their customers and…Read More

[Video] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin, to discuss the state of loyalty and customer experience across top industries in today's marketplace. …Read More

[Engagement Expo 2014 Podcast] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

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