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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Love at First Sight? Conversations with Consumers Predict Product Success

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives.…Read More

Tony Roma’s Builds Customer and Community Relationships to Drive Brand Loyalty

Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are…Read More

A New Year’s Resolution: Implementing True Customer-Centricity

As we begin the New Year, it is likely that many of us have personal and professional goals or resolutions for 2015. These goals could be for individual improvement, but this…Read More

Avoiding Pandora’s Inbox

Ahhh, the email inbox. A modern marketer’s potential Pandora’s Box. The drive to personalize and grab a reader’s attention is par for the course…Read More

How the Mobile Wallet Fits Into Your Brand Loyalty Strategy

Smartphones have given consumers instant access to resources and apps that compare prices, offer customer reviews or even enable instant feedback from their networks all while standing in the retail…Read More

3 Ways A Mobile-First Approach Strengthens Your Brand

The average person checks their phone around 150 times per day, according to a study by Kleiner Perkins Caufield and Byers. This near-constant connectivity without a doubt impacts all of their…Read More

Embracing Mobile Market Research

Who are the mobile consumers? Let’s get this straight: I am not addicted to my smartphone. Unlike so many of my fellow train commuters who stare zombie-eyed into…Read More

Targeted Marketing: Stay Connected with Your “Always-on” Consumers

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to…Read More

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Visa Knows the Importance of Brand Loyalty

Visa certainly knows the importance of brand loyalty. During the company’s July 24 third-quarter earnings conference call, CEO Charlie Scharf alluded to the importance of customer loyalty. “Starting…Read More

FreshPoint Launches New Website to Increase Customer Engagement

Websites now represent one of the major customer engagement touch points for any brand. What was once reserved almost exclusively for the brick and mortar storefront is now increasingly moving…Read More

First Niagara Prides Itself on Customer Engagement

At First Niagara Financial Group, CEO Gary Crosby doesn’t hesitate when discussing the company’s philosophy: Everything about the customer. Customer engagement is an absolute priority at…Read More

Three Things QSRs Must Do to Capture Customer Loyalty

Quick service restaurants (QSR) need to focus on three things to capture and retain customer loyalty: Food, staff, and atmosphere. A new InMoment consumer report titled, Positive Identification of Top…Read More

J.D. Power Recognizes Omni Hotels & Resorts as a Model of Customer Experience Excellence

Omni Hotels & Resorts has never shied away from offering an exceptional customer experience. The international luxury hotel brand has always encapsulated the authenticity and uniqueness of local destinations, while…Read More

My Starbucks Rewards Loyalty Program Membership Jumps Nearly 30%

Starbucks has never had a problem with customer engagement or customer loyalty, evidenced by its highly impressive My Starbucks Rewards loyalty program. And because of that ever-growing loyalty program, the…Read More

Customer Engagement On a Roll at Pandora Media

Customers listening to music is the key mission for Pandora Media. Customer engagement is the company’s top priority and ongoing goal. And customers have responded in a resounding…Read More

Mobile Customer Engagement a Big Boost for Financial Services Industry

The financial services industry can benefit greatly and significantly enhance the customer experience through mobile customer engagement, according to a new study. Open Market, a leader in enterprise mobile engagement…Read More

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Love at First Sight? Conversations with Consumers Predict Product Success

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives.…Read More

The 2015 CrowdTwist Loyalty Program Report: Part 1 of 3

This research was commissioned to understand the attitudes of millennials toward loyalty and rewards programs and what activities motivate them to remain engaged with a brand. This report is the…Read More

To Burn or Not to Burn: 12 Ways to Reward Your Loyal Customers

When Participating in a Loyalty Programy, Earning Points or Some Other Form of Currency is Only Part of the Equation The other key component is giving consumers the ability to…Read More

Measuring Employee Engagement – Intuitive Model, Robust Science

Commercial success can be difficult to achieve, maintain and grow, especially as the world becomes a smaller more interconnected global market and businesses become more complex. Developed economies face more…Read More

Elevate Engagement To Unlock The Potential Of Your Loyalty Program

Today, customers have more information, more options, and more control over the buying process than ever before. As a result, businesses must dedicate even more effort and resources to acquiring,…Read More

10 Key Customer Experience Principles

Building a Customer-Centric Business It seems intuitive that a customer’s personal experiences are where they derive value in their relationship with a brand. We define customer…Read More

How Telco Leaders Measure and Optimize Personalized Video Ad Programs

Define Success Criteria and Continually Optimize to Impact the bottom Line According to eMarketer, telcos will spend $7.13 billion on digital advertising in 2016. As telecommunications marketers allocate more budget toward it,…Read More

Six Things People Expect From Your Contact Center in the Digital Age

The digital age is our new reality. We are in the midst of a technological revolution which is taking our consumer-driven culture by storm and unfortunately catching many businesses…Read More

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Tony Roma’s Builds Customer and Community Relationships to Drive Brand Loyalty

Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are…Read More

A New Year’s Resolution: Implementing True Customer-Centricity

As we begin the New Year, it is likely that many of us have personal and professional goals or resolutions for 2015. These goals could be for individual improvement, but this…Read More

Avoiding Pandora’s Inbox

Ahhh, the email inbox. A modern marketer’s potential Pandora’s Box. The drive to personalize and grab a reader’s attention is par for the course…Read More

How the Mobile Wallet Fits Into Your Brand Loyalty Strategy

Smartphones have given consumers instant access to resources and apps that compare prices, offer customer reviews or even enable instant feedback from their networks all while standing in the retail…Read More

3 Ways A Mobile-First Approach Strengthens Your Brand

The average person checks their phone around 150 times per day, according to a study by Kleiner Perkins Caufield and Byers. This near-constant connectivity without a doubt impacts all of their…Read More

Embracing Mobile Market Research

Who are the mobile consumers? Let’s get this straight: I am not addicted to my smartphone. Unlike so many of my fellow train commuters who stare zombie-eyed into…Read More

Targeted Marketing: Stay Connected with Your “Always-on” Consumers

Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to…Read More

Mail-Gard Happenings: Simultaneously Expanding & Going Lean

It’s been a busy summer at Mail-Gard here in Warminster, PA. In addition to recovery testing and assisting our customers with some of their overflow, we’ve…Read More

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[Video] Thought Leadership Series: Kristi Gole, Global Hotel Alliance

In this edition of the Loyalty360 Thought Leadership Series, Kristi Gole, Director of Loyalty Marketing for Global Hotel Alliance, talks about how the brand’s award winning loyalty…Read More

[Podcast] Loyalty360 Webinar Series: 6 Wins and 3 Fails in B2B Online Marketing

Webinar Topic:  Digital Marketing, Customer Experience, B2B Explore the world of online marketing as Kentico shares insights on Content Marketing, A/B Testing, Marketing Automation and Experience Personalization.…Read More

[Video] Thought Leadership Series: Interview with Glen MacDonell, Best Western

In this edition of the Loyalty360 Thought Leadership Series, Glen MacDonell, Managing Director of Marketing Programs for Best Western, talks about how the brand’s proactive and focused…Read More

[Podcast] Loyalty Management Series: Balancing Multi-Generational Retail Strategies – Winning Over Millennials Without Losing Boomers

This episode of the Loyalty Management podcast series is titled "Balancing Multi-Generational Retail Strategies – Winning Over Millennials Without Losing Boomers", written by Sue Yasav of Synchrony Financial.  …Read More

[Podcast] Loyalty Management Series: B2B: Five Reasons Why You Need A Relationship Survey

This episode of the Loyalty Management podcast series is titled "B2B: Five Reasons Why You Need A Relationship Survey", written by Sarah Simon of Confirmit. From time to…Read More

[Video] Thought Leadership Series: James Brady of General Motors

In this edition of the Loyalty360 Thought Leadership Series, James Brady, Director of Global Strategy and Development for Customer Experience for General Motors, talks with Loyalty360 about how the…Read More

[Podcast] Loyalty Management Series: Reciprocity in Loyalty Programs

This episode of the Loyalty Management podcast series is titled "Reciprocity in Loyalty Programs", written by Naomi Kasolowsky of dunnhumby. Employee engagement is increasingly top of mind for most…Read More

[Video] Thought Leadership Series: Richard Garlick of J.D. Power & Associates

In this edition of the Loyalty360 Thought Leadership Series, Richard Garlick, Global Travel and Hospitality Practice Lead of J.D. Power & Associates, discusses how the new findings…Read More

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