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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Future of Recognition: Embrace Our Mobile Device Dependence

This is the fourth in a series of blog posts highlighting what we are seeing as the current and emerging trends in workforce recognition. In a previous post, I…Read More

The Foundation of Effective Preference Management: A Brief History of Consumer Engagement

Over the 19th and 20th centuries, consumer engagement spanned the town’s lone general store where the owner knew your family and thus your needs, to industrialization…Read More

Top 5 Predictions for Government and Public Sector Customer Service Part 2: 2015 Predictions

Now that I’ve graded my performance on my predictions for government and public sector customer service in 2014, it’s time for my Top 5 predictions for 2015. Enjoy! 1. …Read More

The Menu for Success: What Businesses Can Serve to Their Audience to Keep Them Hungry For More

Foodies across the East Coast wait all year for one of their favorite celebrations and no it’s not Christmas; Restaurant Week in New York City is like heaven…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Don’t Get Caught in a Collections Compliance Nightmare!

Compliance is far and away the number one issue facing collections organizations today. Not only are requirements growing in number and complexity, but the risks associated with non-compliance are skyrocketing. …Read More

Ecommerce Will Completely Alter Traditional In-store Customer Experiences

A customer’s experience with the physical retail store is changing. It might not be extinct anytime soon, but the exponential rise of ecommerce has certainly quickened its evolution.…Read More

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Ecommerce Will Completely Alter Traditional In-store Customer Experiences

A customer’s experience with the physical retail store is changing. It might not be extinct anytime soon, but the exponential rise of ecommerce has certainly quickened its evolution.…Read More

Sears Transformation Buoyed by Shop Your Way Loyalty Program Members

Sears Holdings CEO Edward Lampert owes much to his company’s bright spot: Its Shop Your Way loyalty program, which accounts for a staggering 70% of sales. As Sears seeks…Read More

IHOP Wants to be More Customer-centric

DineEquity, which owns and operates IHOP and Applebee’s restaurants, is seeking to become more customer-centric. DineEquity CEO Julia Stewart was very excited during the company’s Feb. 25…Read More

Is the Customer Experience for Global Insurance Consumers Up to Par?

The unfortunate answer to that question is a resounding no. Less than 30% of insurance customers globally are having positive customer experiences, according to the World Insurance Report (WIR) released by…Read More

Macy’s Deepens Customer Engagement, Set for New Level of CRM

Karen Hoguet, Chief Financial Officer for Macy’s, is proud of the major strides the company has made since 2008 in the area of customer engagement, and she believes there…Read More

Uber Partners With Starwood Hotels to Drive Customer Loyalty

Hotel and travel seekers now have another reason to ride with Uber. That is, valuable loyalty program rewards points. In a move that hopes to increase customer engagement among those…Read More

The Memphis Grizzlies Team with Green Beacon Solutions to Focus On Customer Relationship Management

When some officials for the NBA’s Memphis Grizzlies noticed that some time management concerns were beginning to interfere with customer engagement, they took a big step to move…Read More

New Platform Augments Customer Experience at Bergdorf Goodman

Luxury retailer Bergdorf Goodman’s new partnership with Borderfree, a market leader in international cross-border ecommerce solutions, will create an enhanced customer experience by opening its website to international…Read More

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan…Read More

Enterprise Customer Management

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits…Read More

The Right Process Drives the Next Generation of Retail Value Propositions

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater…Read More

Establishing True Relationship with Your Customers

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to…Read More

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Page of 536
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Future of Recognition: Embrace Our Mobile Device Dependence

This is the fourth in a series of blog posts highlighting what we are seeing as the current and emerging trends in workforce recognition. In a previous post, I…Read More

The Foundation of Effective Preference Management: A Brief History of Consumer Engagement

Over the 19th and 20th centuries, consumer engagement spanned the town’s lone general store where the owner knew your family and thus your needs, to industrialization…Read More

Top 5 Predictions for Government and Public Sector Customer Service Part 2: 2015 Predictions

Now that I’ve graded my performance on my predictions for government and public sector customer service in 2014, it’s time for my Top 5 predictions for 2015. Enjoy! 1. …Read More

The Menu for Success: What Businesses Can Serve to Their Audience to Keep Them Hungry For More

Foodies across the East Coast wait all year for one of their favorite celebrations and no it’s not Christmas; Restaurant Week in New York City is like heaven…Read More

Don’t Get Caught in a Collections Compliance Nightmare!

Compliance is far and away the number one issue facing collections organizations today. Not only are requirements growing in number and complexity, but the risks associated with non-compliance are skyrocketing. …Read More

Workload Management – Design Business Processes Around People

When it comes to looking inside a company’s business operations, it’s a common to see the obvious missing link between the people and technologies supporting…Read More

What Relationship Do You Want With Your Customers?

A customer engagement strategy is rapidly turning into a must-have. Recently Verint’s Ryan Hollenbeck, senior vice president, marketing, spoke with John Ragsdale of TSIA (Technology Services Industry Association)…Read More

Why Networking Means Zilch if You Don’t Know Yourself

…As we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are…Read More

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[Podcast] Loyalty Management Series: Eliminating the “Graffiti” in Your Customer Experience Program

This episode of the Loyalty Management podcast series is titled "Eliminating the “Graffiti” in Your Customer Experience Program", written by Nancy Porte of Verint. There’s…Read More

[Podcast] Loyalty Management Series: Way of the Future: An Integrated Approach to Customer Loyalty Strategies

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati. Developing customer…Read More

[Video] Thought Leadership Series: Interview with Bruce Rogers, Forbes

Loyalty360 Thought Leadership Video Series: Bruce Rogers, Chief Insights Officer, Forbes & Loyalty360 CEO and CMO, Mark Johnson Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights…Read More

[Podcast] Thought Leadership Series: Interview with Bruce Rogers, Forbes

In this edition of Loyalty360's Thought Leadership in Loyalty podcast series, Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights Officer from Forbes, to discuss…Read More

[Podcast] Loyalty Management Series: Sit Down…And Listen

This episode of the Loyalty Management podcast series is titled "Sit Down...And Listen", written by Lonnie Maybe of InMoment. “Everybody is a teacher if you listen.…Read More

[Podcast] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin to discuss the state of loyalty marketing today, how brands can truly understand their customers and…Read More

[Video] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin, to discuss the state of loyalty and customer experience across top industries in today's marketplace. …Read More

[Engagement Expo 2014 Podcast] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

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