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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Rewarding Interactions: Are You Ready for Customer Intimacy

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Content Marketing, Strategy and the Grubby Business of SEO

As a content strategist I’m tempted to subscribe to a wonderfully utopian viewpoint, which is that if you build great content they will come. A position that suggests…Read More

Seven Benefits from Using Marketing Analytics

"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was…Read More

UFC, Nestlé Purina Want to Retain Loyal Customers, Build Brand Advocates

There is an inherent element of passion at the core of any brand customer base. That’s where brands can go and begin their customer loyalty journeys. “Find…Read More

Testing the Value Behind Value Propositions

How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective…Read More

What’s Missing from “The Art of War”

The Art of War is the darling of business and new age development gurus. How they interpret Sun Tzu’s classic is as you would expect. Attack your…Read More

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UFC, Nestlé Purina Want to Retain Loyal Customers, Build Brand Advocates

There is an inherent element of passion at the core of any brand customer base. That’s where brands can go and begin their customer loyalty journeys. “Find…Read More

Rite Aid Seeks to Improve Customer Experience Through Innovation

Rite Aid continues to pursue innovation to spark long-term growth and improved customer experience, evidenced by its pilot Rite Aid Health Alliance program−which empowers physicians, in-store care coaches…Read More

Out of the Mine, into the Windows: Microsoft Studios Buys Minecraft

For years, Minecraft has slowly been building an incredible following, and has now caught the attention of Microsoft. The pixelated game of endless creativity that has captivated users across the…Read More

Expedia and Citi Team Up to Offer Co-branded Travel Credit Cards

Expedia and Citi recently announced a new travel co-branded credit card program, offering two new chip-enabled cards, the Expedia+ Card and the Expedia+ Voyager Card. The cards offer a range…Read More

There’s No Getting Around the Benefits of a Good Customer Experience

Customer experience leaders outperform the market in the long term, according to a new study from Watermark Consulting. Watermark Consulting, a leading customer experience advisory firm that helps companies impress…Read More

NFL Brand Loyalty Tanks Amid Domestic Abuse Case Fumbles

In the past couple of months, fans have been unforgiving to the NFL for its handling of discipline for domestic abuse cases, and rightfully so. Many arguments in protest of…Read More

Macy’s Makes Moves for an Enhanced Customer Experience

Macy’s wants to focus on an omnichannel strategy and technology by using the latest technologies with new approaches to convenience, along with rolling out a variety of new…Read More

Whole Foods Finally Set to Test Customer Loyalty Program

Whole Foods hasn’t had a loyalty program in 30 years, but it’s ready to test the waters. In an attempt to fend off fierce competition in the…Read More

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10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Rewarding Interactions: Are You Ready for Customer Intimacy

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Loyalty Landscape: The State of the Industry

Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty…Read More

brandbites: What Keeps CMOs Up at Night?

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEO’s and CMO’s at leading brands stay up at…Read More

10 Ways to Engage and Retain Mobile Users

Mobile apps are one of the fastest growing industries in the world, and the numbers are jaw dropping. According to mobithinking projections, it is estimated that in 2017 there will be 4.4…Read More

How to Solve the Retailer-CPG Dilemma

With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention…Read More

Back-To-School Shopping & Decision-Making Moms

PunchTab, the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms participated in the…Read More

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Content Marketing, Strategy and the Grubby Business of SEO

As a content strategist I’m tempted to subscribe to a wonderfully utopian viewpoint, which is that if you build great content they will come. A position that suggests…Read More

Seven Benefits from Using Marketing Analytics

"Give the lady what she wants" and "The customer is always right" are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was…Read More

Testing the Value Behind Value Propositions

How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective…Read More

What’s Missing from “The Art of War”

The Art of War is the darling of business and new age development gurus. How they interpret Sun Tzu’s classic is as you would expect. Attack your…Read More

The First Step in Design Thinking? Aristotle?

I want to share a quick story about how design thinking is re-shaping our perspectives about people and what it takes to motivate them. As part of an ongoing strategy…Read More

Is there a Gap in your Marketing Technology Foundation?

Customers today expect consistent and seamless treatments across channels, throughout the customer’s journey.  Savvy marketers appreciate the value of enabling seamless customer engagement across channels. …Read More

The Telematics Tipping Point

Telematics. I’m sure you’ve heard the term, but many are still trying to figure out what it is and what it means for their brands. While…Read More

The Fickleness of Youth: Are Millennials Loyal?

While in high school my stepdaughter appeared stamped from a mold. She and her fellow clones would wear reassuring uniforms commonly accepted in the suburbs. American Eagle, Hollister, Lululemon, and…Read More

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LRG Rewards CEO Jonathan Silver: Microtargeting the Soccer Mom

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“In a Digital World, Your Customers Remain Analog” - Webinar Preview, Martin Hayward, Aimia

Click to register for this upcoming webinar presented by Aimia! Loyalty360 sat down with Martin Hayward, VP of Global Digital Strategy at Aimia, who gave a sneak peek into his…Read More

Put your Data to Work: Webinar Preview with DataCandy’s Luc Garneau

Click to register for this upcoming webinar presented by DataCandy! Loyalty360 sat down with Luc Garneau, VP of Strategic Consulting Services at DataCandy, who gave a sneak peek into his…Read More

“Everybody Owns the Moment”: Lonnie Mayne, President at InMoment

  Loyalty360 sat down with Lonnie Mayne, President at InMoment, who talked about the exciting new company acquisition and plans for the future, including InMoment's "Experience Hub." For…Read More

Millennials Have a Soft Spot for Loyalty Programs

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Bloomberg TV: How to Build Real Brand Loyalty

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Loyalty360 CEO Mark Johnson “Brand Loyalty Webinar,” by Design Lounge

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What is the Value of Integration? [ORC International Webinar Preview]

Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with…Read More

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