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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst…Read More

Let’s Not Forget the Value of People and Processes

As an industry analyst, I speak and write about a number of significant trends in the financial services industry. And lately that means covering “big” topics like core…Read More

Scales Based on Multiple Response Questions

Not all scales in market research need be of the Likert, Semantic Differential, or Constant Sum variety. They don’t have to involve Bayesian theory like the extensions of…Read More

52 Weeks of Employee Appreciation: Create A Team Building Experience

Volunteering, whether that is something done outside or in-house, is a great way to get your team interacting together in an activity that is non-work related. Building strong and comfortable…Read More

Customer Engagement and Customer Experience Keys for USA Track & Field’s Loyalty Program

In late January, USA Track & Field (USATF) celebrated the first anniversary of its highly successful loyalty program called USATF Rewards. USATF Rewards allows fans around the world to…Read More

Connecting Data to Forecast Customer Engagement

Most, if not all, marketers interested in customer engagement regularly ask themselves some pretty hard questions. How can we get closer to the consumer? What data is available? And, perhaps…Read More

New Customer Experience Approach Lets Sprint Stride Toward Social Engagement

Sprint wants to meet its customers where they are, and, many of them want to engage with the company via social media. As a result, Sprint has implemented a new…Read More

Listening Triggers Customer Experience for Orange Leaf Frozen Yogurt

Officials at Orange Leaf Frozen Yogurt pride themselves on truly listening to their customers so that they can deliver a memorable customer experience. Orange Leaf Frozen Yogurt has demonstrated such…Read More

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Customer Engagement and Customer Experience Keys for USA Track & Field’s Loyalty Program

In late January, USA Track & Field (USATF) celebrated the first anniversary of its highly successful loyalty program called USATF Rewards. USATF Rewards allows fans around the world to…Read More

Connecting Data to Forecast Customer Engagement

Most, if not all, marketers interested in customer engagement regularly ask themselves some pretty hard questions. How can we get closer to the consumer? What data is available? And, perhaps…Read More

New Customer Experience Approach Lets Sprint Stride Toward Social Engagement

Sprint wants to meet its customers where they are, and, many of them want to engage with the company via social media. As a result, Sprint has implemented a new…Read More

Listening Triggers Customer Experience for Orange Leaf Frozen Yogurt

Officials at Orange Leaf Frozen Yogurt pride themselves on truly listening to their customers so that they can deliver a memorable customer experience. Orange Leaf Frozen Yogurt has demonstrated such…Read More

Transparency and Simplicity Propel Sam’s Club Brand Loyalty with MasterCard 5-3-1 Cash Back Program

The Sam’s Club MasterCard 5-3-1 Cash Back program, which is managed by Synchrony Financial, has created keen customer engagement and memorable customer experiences since it launched less…Read More

AngieCash Loyalty Program Drives Customer Engagement

Jon Buck, Director of Member Engagement and Retention at Angie’s List, is head of the AngieCash loyalty program that continues to spark customer engagement among members. Buck and…Read More

Mattel Focuses on Brand Building and Brand Loyalty

Mattel CEO Chris Sinclair realizes that the iconic brand has to dig deep and leverage many wonderful assets to propel brand loyalty. Sinclair outlined his strategic priorities during the company…Read More

Oracle’s New Customer Engagement Connectivity Tools Provide Real-Time Relevancy

This year’s Modern Marketing Experience in Las Vegas was an enlightening conference to help marketing professionals across every facet of the customer experience landscape discover and embrace innovative…Read More

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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst…Read More

41 Loyalty Marketing Ideas 2015 Edition

Loyalty has changed . Consumers demand more than just coupons and discounts. For 2015, it’s all about the customer. Brands must offer experiences and rewards that are personal,…Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

2015 Loyalty Report

The 2015 Loyalty Report Loyalty is Changing, Are You Changing With It? The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

CMO Challenge: An Executive Brief

What’s Keeping CMOs Up At Night? What Can They Do About It? It’s truly an exciting time to be a marketer. New technology, massive customer data…Read More

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Let’s Not Forget the Value of People and Processes

As an industry analyst, I speak and write about a number of significant trends in the financial services industry. And lately that means covering “big” topics like core…Read More

Scales Based on Multiple Response Questions

Not all scales in market research need be of the Likert, Semantic Differential, or Constant Sum variety. They don’t have to involve Bayesian theory like the extensions of…Read More

52 Weeks of Employee Appreciation: Create A Team Building Experience

Volunteering, whether that is something done outside or in-house, is a great way to get your team interacting together in an activity that is non-work related. Building strong and comfortable…Read More

Customer Experience: How to Rise above Competitors

Companies that compete solely on price or product are facing a losing battle. It’s simply not enough to differentiate a company in today’s market. On the…Read More

Goal Setting from the Shark Tank

I rarely watch TV unless the Cardinals or the Packers are featured. I’ve never watched the ABC reality show“Shark Tank,” and I…Read More

Voice Biometrics Helps Improve the Customer Experience

In a feature earlier this month, Biometric Update put the spotlight on Verint’s announcement that it has added voice biometrics capabilities to its enterprise workforce optimization…Read More

Use National High Five Day as a Day for Employee Appreciation.

Ever wonder why good, hard-working employees leave their job? Simply put, you haven’t met the employee’s needs. Feeling underappreciated causes a sense of uncertainty, counteracting an…Read More

The Rise of the Enterprise App

These days, it seems like there is an app for EVERYTHING. So why would a business or organization want to create another one? Good question. Our answer: Because you…Read More

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[Podcast] Loyalty Management Series: Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed

This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed", written by Clay Walton-House of Lenati. For loyalty marketers today,…Read More

[Podcast] Loyalty Management Series: Journey Mapping Has a New Customer – The Marketing Department

This episode of the Loyalty Management podcast series is titled "Journey Mapping Has a New Customer – The Marketing Department", written by Nancy Porte of Verint. There is no…Read More

[Podcast] Loyalty Management Series: Keeping your Message Simple Helps to Drive Loyalty to Your Brand

This episode of the Loyalty Management podcast series is titled "Keeping your Message Simple Helps to Drive Loyalty to Your Brand", written by Joe Disharoon of Epsilon. “Don…Read More

“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

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