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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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25 Loyalty and Engagement Stats You Need to Know

Establishing connections with customers is essential to build loyalty. To do that successfully, brands must understand their target audience and their motivations for joining a program. Building loyalty requires that…Read More

Surveying Seniors and Other Difficult to Reach Populations

Much of the change in the market research industry revolves around moving data collection online. Tools such as Cvent are excellent at collecting survey data interactively, yet they are also…Read More

How Marketing Turns Data Magically Into Profits

Marketing has evolved - thankfully - from the days when everyone just thought of us as the brochures and tradeshows people. Nowadays, we're as likely to be focused on…Read More

Mobile App Marketing Platforms for Agencies: Helping Your Clients Reach Their Mobile Users

Digital, marketing, and advertising agencies know that their clients need to engage their customers within mobile. According to the book, “The Mobile Mind Shift” by Forrester Research, &ldquo…Read More

Rewards Program Shines Light on Most Loyal Customers at Brown Shoe Company

Many marketers view customer loyalty programs as key differentiators on the road to success. Just ask Brown Shoe Company. During the company’s third-quarter financial results conference call on…Read More

First Hawaiian Bank Upgrades Customer Experience with Video Tellers

First Hawaiian Bank wants to offer the best possible customer experience and, with that in mind, it recently opened its new Waiakea branch that is equipped with video teller machines. …Read More

RewardSphere Retail Redemption Experience from Maritz Motivation Solutions Focuses on Customer Engagement

When it comes to providing a fantastic retail and travel rewards experience for customers, Maritz Motivation Solutions is on the ball−or rather, the “sphere.” RewardSphere, a…Read More

Luna Grill Plans to Boost Customer Experience

Luna Grill, the fast-casual Mediterranean concept that opened 10 years ago and is headquartered in San Diego, has announced that the company has completed an over-subscribed round of financing from private…Read More

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Rewards Program Shines Light on Most Loyal Customers at Brown Shoe Company

Many marketers view customer loyalty programs as key differentiators on the road to success. Just ask Brown Shoe Company. During the company’s third-quarter financial results conference call on…Read More

First Hawaiian Bank Upgrades Customer Experience with Video Tellers

First Hawaiian Bank wants to offer the best possible customer experience and, with that in mind, it recently opened its new Waiakea branch that is equipped with video teller machines. …Read More

RewardSphere Retail Redemption Experience from Maritz Motivation Solutions Focuses on Customer Engagement

When it comes to providing a fantastic retail and travel rewards experience for customers, Maritz Motivation Solutions is on the ball−or rather, the “sphere.” RewardSphere, a…Read More

Luna Grill Plans to Boost Customer Experience

Luna Grill, the fast-casual Mediterranean concept that opened 10 years ago and is headquartered in San Diego, has announced that the company has completed an over-subscribed round of financing from private…Read More

Anticipated TurnKey Black Friday Deals Honor Loyal Customers – And New Ones Too

Attention web host and IT solutions industry folks: It’s the 80% off moment you’ve been waiting for. Sustainable IT solutions provider TurnKey Internet, Inc. has announced its 2014…Read More

Loyalty360 and Bond Brand Loyalty Present: Is Your Loyalty Strategy Stuck in a Cycle of Endless Discounting? Five Compelling Approaches to Brand Loyalty

It is widely believed that the most successful companies gain returns not only from rational consumer decisions, but emotional ones. Achieving true brand loyalty is no small feat, and brands…Read More

Loyalty360 and Walker Information Present – Customer Experience Journey Mapping: Delivering Optimal B-to-B Customer Experiences

Before setting out on any unfamiliar road trip, its best to first get directions. The same holds true for customer and B-to-B relationships, and many companies today are embracing the…Read More

BeautyKind.us Wants to Develop Emotionally Charged Customer Experiences

Officials for BeautyKind.us want to build customer loyalty and customer engagement by allowing customers to earmark selected charities for a percentage of their purchases. Its new website launched Nov. 7…Read More

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25 Loyalty and Engagement Stats You Need to Know

Establishing connections with customers is essential to build loyalty. To do that successfully, brands must understand their target audience and their motivations for joining a program. Building loyalty requires that…Read More

Optimizing Value from Market Research (Part One)

Most companies fail to realize the best value from their market research efforts. That’s usually due to a lack of coordination among those doing the research and…Read More

‘Tis the Season to Use Your Mobile Apps to Drive Revenues

This year, the holiday season is expected to see an increase of 5 percent in sales coming on the heels of last year’s 3.6 percent increase according to dex media.…Read More

Five Strategies that Align Employees, Customers,  and the Organization

Businesses across the globe feel a great shift: The competitive  landscape is changing, opening the door to more organizations  gunning for growth. From our increased reliance on technology…Read More

Six Best Practices : Translate Your Customer Experience Visions Into Powerful Frontline Behaviors

Why Read This White Paper? According to Gallup’s 2013 study “State of the American Workplace,” 70% of employees are not engaged at work. Most organizations…Read More

Rewriting the Gifting Rules in the Omni-Channel Age

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

Global Hospitality Company Leads With Award-Winning CEM Program

With over 54,000 users of the Medallia system at 4,000+ properties and 10 brands in 90+ countries, a leading global hospitality company is wired to the voice of its guests. The company calls its…Read More

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Surveying Seniors and Other Difficult to Reach Populations

Much of the change in the market research industry revolves around moving data collection online. Tools such as Cvent are excellent at collecting survey data interactively, yet they are also…Read More

How Marketing Turns Data Magically Into Profits

Marketing has evolved - thankfully - from the days when everyone just thought of us as the brochures and tradeshows people. Nowadays, we're as likely to be focused on…Read More

Mobile App Marketing Platforms for Agencies: Helping Your Clients Reach Their Mobile Users

Digital, marketing, and advertising agencies know that their clients need to engage their customers within mobile. According to the book, “The Mobile Mind Shift” by Forrester Research, &ldquo…Read More

Enhance Customer Engagement With Your Own Branded Social Network

If you’re struggling to understand how a social network can enhance customer engagement, you’re not alone. Since the rise of technology-fueled social networks just a few…Read More

Forrester Research Predicts Preference-Driven Customer Personalization in 2015

Forrester Research analysts Luca Paderni and Shar VanBoskirk recently offered some interesting 2015 predictions for marketing professionals. The brief includes a special section on preference management where Paderni and…Read More

How to Make Your Employees Happier, Healthier and More Productive

Take a moment to think about the people you turn to when you need support or advice. If you’re like most of us, family members and friends are…Read More

5 Holiday Gift Card Strategies for Restaurants and Retailers

As we quickly approach the holiday season, many restaurants and retailers should be focused on their holiday gift card program because their customers certainly are. According to the National Retail…Read More

Coupon Marketing and Retail Discounts: Taking CPG Customers to the Next Level

Coupon marketing has gained popularity in the last few years as a result of the recent recession, and usage has remained strong as consumers remain cost-conscious. Increasingly, customers are utilizing…Read More

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Break the Endless Cycle of Discounting: 5 Approaches to Brand Loyalty

  When it comes to true brand loyalty, emotional decisions trump rational ones every time. Join Bond Brand Loyalty as it discusses what it takes to elevate your loyalty strategy…Read More

[Podcast] Why Customer Personas Matter in Loyalty Rewards Programs

In a loyalty context, the term "consumer" is one of the most reductionist ways to describe your customers. That's all great, if your only aim is to make money.…Read More

[Engagement Expo 2014] Multiplying the Power of Experience and Engagement

The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So…Read More

[Engagement Expo 2014] How Starbucks Builds a Better Customer Experience - in the Cafe, on your Phone and in your Car

Paul Conder, Principal and Customer Experience lead at Lenati LLC - will discuss how to create a holistic customer experience in all aspects of your business; connecting creative, customer insights,…Read More

[Engagement Expo 2014] The CX Loyalty Connection

In the fields of Customer Experience and Loyalty, professionals often express the value they bring a team in terms of customer engagement over time. Both disciplines aim to develop a…Read More

[Engagement Expo 2014] The Customer Experience: Creating Emotional Connections that Drive Financial Results - A Joint Perspective by Gallup and Loyalty360

Customer Experience is more than just a buzz word - it's a critical leg of the journey to customer loyalty. Brands are grappling to understand the new technologies and…Read More

[Engagement Expo 2014] Beyond Satisfaction: Ford’s Pursuit of Loyalty

The automotive industry has been focused on customer satisfaction for over 30 years. Automakers measure it meticulously, often relying on third parties who rank each brand on a scale of customer…Read More

[Engagement Expo 2014] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

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