Resources

Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Sort By
Most Recent
Page of 787
prev    next

The Power of Real Relationships

To see an inforgraphic of this information click here! Read More

10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Red Lion Hotels: Where Everyone Knows Your Customer’s Name

Click to read Red Lion Hotels: Where Everyone Knows Your Customer’s NameRead More

Understanding Customer Needs – Change is Hard Partner Advisors

Click to read Understanding Customer Needs – Change is Hard Partner AdvisorsRead More

Marketing’s Big Data Mess

If you think that marketing’s big data mess is related to the volume, velocity, and variety of data (the traditional definition of big data), you’re only…Read More

Price Chopper Keeps Customer Feedback in Foreground

Glen Bradley, Vice President Marketing Analytics, Price Chopper Supermarkets participated in an engaging interview with Loyalty360 to discuss the company’s views on the importance of customer relationships, customer…Read More

Ready for a Customer Loyalty Program Pop Quiz?

Remember those good ole days back in high school when your teacher would just surprise you with a pop quiz? How I loved them. Marketers and retailers now it…Read More

Page of 787
prev    next
Sort By
Most Recent
Page of 272
prev    next

Price Chopper Keeps Customer Feedback in Foreground

Glen Bradley, Vice President Marketing Analytics, Price Chopper Supermarkets participated in an engaging interview with Loyalty360 to discuss the company’s views on the importance of customer relationships, customer…Read More

Loyalty Marketing for Red Roof Inn: Consistency and Relevancy

The Red Roof Inn’s RediCard loyalty program eclipsed the 1 million-member mark last November. Loyalty360 caught up with Brenda Eddy, who has managed the RediCard loyalty program for the…Read More

Wyndham Rewards® Loyalty Program Members Help Red Cross Partnership

More and more, companies are making it a priority to be socially aware entities acting with the greater good in mind. When a company exhibits social responsibility like this, it…Read More

ConAgra Foods Focuses on Deep Customer Insights and Differentiating Innovation

When ConAgra Foods CEO Gary Rodkin was talking about a significant milestone for his company during the Sept. 18 first-quarter financial results call for fiscal 2015, he zeroed in on what his…Read More

UFC, Nestlé Purina Want to Retain Loyal Customers, Build Brand Advocates

There is an inherent element of passion at the core of any brand customer base. That’s where brands can go and begin their customer loyalty journeys. “Find…Read More

Rite Aid Seeks to Improve Customer Experience Through Innovation

Rite Aid continues to pursue innovation to spark long-term growth and improved customer experience, evidenced by its pilot Rite Aid Health Alliance program−which empowers physicians, in-store care coaches…Read More

Out of the Mine, into the Windows: Microsoft Studios Buys Minecraft

For years, Minecraft has slowly been building an incredible following, and has now caught the attention of Microsoft. The pixelated game of endless creativity that has captivated users across the…Read More

Expedia and Citi Team Up to Offer Co-branded Travel Credit Cards

Expedia and Citi recently announced a new travel co-branded credit card program, offering two new chip-enabled cards, the Expedia+ Card and the Expedia+ Voyager Card. The cards offer a range…Read More

Page of 272
prev    next
Sort By
Most Recent
Page of 29
prev    next

The Power of Real Relationships

To see an inforgraphic of this information click here! Read More

10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Loyalty Landscape: The State of the Industry

Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty…Read More

brandbites: What Keeps CMOs Up at Night?

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEO’s and CMO’s at leading brands stay up at…Read More

10 Ways to Engage and Retain Mobile Users

Mobile apps are one of the fastest growing industries in the world, and the numbers are jaw dropping. According to mobithinking projections, it is estimated that in 2017 there will be 4.4…Read More

How to Solve the Retailer-CPG Dilemma

With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention…Read More

Back-To-School Shopping & Decision-Making Moms

PunchTab, the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms participated in the…Read More

Page of 29
prev    next
Sort By
Most Recent
Page of 449
prev    next

Marketing’s Big Data Mess

If you think that marketing’s big data mess is related to the volume, velocity, and variety of data (the traditional definition of big data), you’re only…Read More

Ready for a Customer Loyalty Program Pop Quiz?

Remember those good ole days back in high school when your teacher would just surprise you with a pop quiz? How I loved them. Marketers and retailers now it…Read More

5 Hurdles Companies Face when Investing in Data-driven Marketing

In my role as a customer intelligence advisor, I have the privilege to work with a wide variety of organizations. From retailers to the banking sector, whether …Read More

Playing “The Zone”: a New Way to Look at Loyalty Marketing

Have you read the 2013 Loyalty Manifesto? I recently gave it a second look and there was one term that popped out to me because I hadn’t…Read More

Make Time for Employee Feedback

The cost estimates for replacing an employee vary widely depending upon the nature of the role. Regardless, it is an expensive and time-consuming task to recruit and onboard a new…Read More

Malcolm Gladwell on Understanding The Importance Of All-New Everything

If you work in marketing, occasional testing of what your brand is in the business of delivering is a useful and powerful exercise.    Here’s what I…Read More

60 Minutes Got it Wrong: Data Brokers Aren’t Evil

Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive…Read More

Content Marketing, Strategy and the Grubby Business of SEO

As a content strategist I’m tempted to subscribe to a wonderfully utopian viewpoint, which is that if you build great content they will come. A position that suggests…Read More

Page of 449
prev    next
Sort By
Most Recent
Page of 73
prev    next

Red Lion Hotels: Where Everyone Knows Your Customer’s Name

Click to read Red Lion Hotels: Where Everyone Knows Your Customer’s NameRead More

Understanding Customer Needs – Change is Hard Partner Advisors

Click to read Understanding Customer Needs – Change is Hard Partner AdvisorsRead More

Mobile is the Traveler’s Content Compass

Click to read Mobile is the Traveler’s Content CompassRead More

LRG Rewards CEO Jonathan Silver: Microtargeting the Soccer Mom

Read More

“In a Digital World, Your Customers Remain Analog” - Webinar Preview, Martin Hayward, Aimia

Click to register for this upcoming webinar presented by Aimia! Loyalty360 sat down with Martin Hayward, VP of Global Digital Strategy at Aimia, who gave a sneak peek into his…Read More

Put your Data to Work: Webinar Preview with DataCandy’s Luc Garneau

Click to register for this upcoming webinar presented by DataCandy! Loyalty360 sat down with Luc Garneau, VP of Strategic Consulting Services at DataCandy, who gave a sneak peek into his…Read More

“Everybody Owns the Moment”: Lonnie Mayne, President at InMoment

  Loyalty360 sat down with Lonnie Mayne, President at InMoment, who talked about the exciting new company acquisition and plans for the future, including InMoment's "Experience Hub." For…Read More

Millennials Have a Soft Spot for Loyalty Programs

Read More

Page of 73
prev    next