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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Rewriting the Gifting Rules in the Omni-Channel Age

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards…Read More

IBM Plans to Remix Portfolio to Target Higher Customer Value Areas

During Monday’s conference call to discuss the company’s third-quarter financial results, Martin Schroeter, Senior Vice President and CFO, Finance and Enterprise Transformation, IBM said the company…Read More

Sunrun CEO: Customer Experience Focus Shines Through

Sunrun co-founder and CEO Lynn Jurich is very confident that her burgeoning company’s business model, focused on delivering a quality customer experience, will resonate with consumers across the…Read More

Wearable Technology Appeals to Millennial Customers

More than half (53%) of Millennials are excited about the future of wearable technology, according to PwC’s Consumer Intelligence Series – The Wearable Future report – an…Read More

Fighting to the Death with a Zombie: 3 Important Lessons on Teamwork

Never in my life did I think I would be running away from a zombie, but that’s exactly what I did on a recent adventure. I embarked on…Read More

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IBM Plans to Remix Portfolio to Target Higher Customer Value Areas

During Monday’s conference call to discuss the company’s third-quarter financial results, Martin Schroeter, Senior Vice President and CFO, Finance and Enterprise Transformation, IBM said the company…Read More

Sunrun CEO: Customer Experience Focus Shines Through

Sunrun co-founder and CEO Lynn Jurich is very confident that her burgeoning company’s business model, focused on delivering a quality customer experience, will resonate with consumers across the…Read More

Wearable Technology Appeals to Millennial Customers

More than half (53%) of Millennials are excited about the future of wearable technology, according to PwC’s Consumer Intelligence Series – The Wearable Future report – an…Read More

Great Customer Learning Experience for Duffy’s Sports Grill

For Sandy Nelson, Director of Marketing, Duffy’s Sports Grill, a digital experiment with its highly popular and successful MVP customer loyalty program earlier this year taught company officials…Read More

Thorntons Seeks Customer Behavioral Insights from New Loyalty Program

Thorntons Refreshing Rewards loyalty program launched in March 2014 in Lexington and Nashville, and is now available in all markets the company serves. The Refreshing Rewards program is based on…Read More

Jonathan Adler Aims to Improve Customer Engagement with AgilOne

For years, Jonathan Adler has collected customer data, but not until now has the global home design retailer been ready to use it to improve customer engagement and loyalty. The…Read More

Customers Expect Consistent Brand Experience Across Channels and Devices

Customers typically want their shopping experiences to be consistent and seamless, no matter where they are on if they’re on any mobile device. When it comes to the…Read More

Focus on Customer Experience a Recipe for Success for Chipotle

Based on the financial results of Chipotle’s third quarter that ended Sept. 30, the Mexican-food chain’s ongoing commitment to create valuable customer experience is a winner. Highlights…Read More

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Rewriting the Gifting Rules in the Omni-Channel Age

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

Global Hospitality Company Leads With Award-Winning CEM Program

With over 54,000 users of the Medallia system at 4,000+ properties and 10 brands in 90+ countries, a leading global hospitality company is wired to the voice of its guests. The company calls its…Read More

The Co-Operative Group Developing a ‘Single Customer View’

As a mutual organisation, the Co-operative logically wants to make customers central to everything it does. For its diverse businesses with different histories, the challenge was to create a &lsquo…Read More

brandbites: What Keeps CMOs Up at Night? Vol One Issue Two

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to…Read More

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Fighting to the Death with a Zombie: 3 Important Lessons on Teamwork

Never in my life did I think I would be running away from a zombie, but that’s exactly what I did on a recent adventure. I embarked on…Read More

Measuring the Top and Bottom

When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which…Read More

Why Bacon Content is a Strategic Must Have for Your Company

First, I know what you’re thinking… What the hell is Bacon Content? Well, bacon is equal to all things irresistible. Ian Truscott coined the term …Read More

Top 5 Mobile App Loyalty Programs to Watch

These five brands know how to leverage brand loyalty through their apps. Find out what they are doing to stay ahead of the pack. 1. Starbucks The mobile payment component alone…Read More

Incentive Program Cash vs. Rewards: Final Fight?

It’s not that I expect this discussion will ever go away.  Or will it? As technology continues to refine our ability to measure incentive programs inputs,…Read More

Does Your Loyalty Program do What It’s Supposed to?

Theoretically, loyalty programs are supposed to motivate customers to be loyal. But does it always turn out that way? Evidence is mounting that points to the fact that loyalty programs…Read More

Exploring How to Get in Sync with Mobile Customers

Customers on a Mobile Journey Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the…Read More

Engine Oil in Nigeria: an Opportunity for Large Engine Oil Brands

GfK has mapped the market for engine oil in Nigeria and found that large engine oil brands have an opportunity to gain share in Africa’s most populous country. …Read More

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[Podcast] Loyalty Best Practices Part 1: Barriers to Participation

Loyalty Best Practices Part 1: Barriers to ParticipationRead More

[Podcast] “They’ll Never Forget…”

[Podcast] “They’ll Never Forget…”Read More

[Podcast] Taco John’s® Teams Up with InMoment to Optimize Customer Feedback

[Podcast] Taco John’s® Teams Up with InMoment to Optimize Customer FeedbackRead More

[Podcast] New Balance Reshapes Customer-centric Path Toward Loyalty

New Balance Reshapes Customer-centric Path Toward LoyaltyRead More

[Podcast] Publix Super Markets Treats Customers Like Royalty

Publix Super Markets Treats Customers Like RoyaltyRead More

[Podcast] The Millennial Traveler: How To Attract Tomorrow’s Economic Rising Stars

The Millennial Traveler: How To Attract Tomorrow’s Economic Rising StarsRead More

[Podcast] 3 Ways to Optimize CX via Mobile Appointments Reminders

3 Ways to Optimize CX via Mobile Appointments RemindersRead More

[Podcast] Customer Experience is Loyalty’s Vinyl LP

[Podcast] Customer Experience is Loyalty’s Vinyl LPRead More

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