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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Why No CCO?

While most of the marketing world is still fixated on the blurry lines that separate a CMO and CTO, a new role is emerging that may offer some clarification. Enter…Read More

The New KPIs for Achieving Effective Customer Engagement

According to Forrester Research, organizations in industries ranging from airlines to health insurance have the potential to gain hundreds of millions of dollars in revenue when they provide a better…Read More

The Wear of it All

We’ve been anxiously awaiting the launch of the Apple Watch. And, with its announcement earlier this month, Apple is once again ready to demonstrate its ability to &ldquo…Read More

Rewards Program KPIs: Engagement

We’ve already discussed two of three Key Performance Indicators (KPI) of a Rewards Program – registrations and redemptions. Now we’ll wrap up with…Read More

How Digital Anthropology Improves Customer Experience [Video]

One of the earliest lessons in marketing and sales is that you should know your customer. What does the customer profile look like? How do customers behave and what triggers…Read More

Customer Experience Differentiates Safelite AutoGlass

Customer experience is a key differentiator for Safelite AutoGlass, which empowers its employees to provide memorable experiences. Recently, Safelite AutoGlass earned eight awards from the International Exceptional Customer Service Award…Read More

Canlan Ice Sports, Hockey Canada Launch Mobile Loyalty Program

Canlan Ice Sports Corp., together with Exchange Solutions and Hockey Canada, announced a mobile-based loyalty program that lets members of Canlan’s Adult Safe Hockey League (ASHL) earn PUCK…Read More

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Customer Experience Differentiates Safelite AutoGlass

Customer experience is a key differentiator for Safelite AutoGlass, which empowers its employees to provide memorable experiences. Recently, Safelite AutoGlass earned eight awards from the International Exceptional Customer Service Award…Read More

Canlan Ice Sports, Hockey Canada Launch Mobile Loyalty Program

Canlan Ice Sports Corp., together with Exchange Solutions and Hockey Canada, announced a mobile-based loyalty program that lets members of Canlan’s Adult Safe Hockey League (ASHL) earn PUCK…Read More

Digital Gifting Customer Experience On the Rise at Sephora

Sephora always wants to differentiate its digital gifting customer experience and, with a big assist from CashStar Commerce, that goal has become a reality. Since it implemented CashStar Commerce, Sephora…Read More

Brand Loyalty Requires Customer Experiences That Transcend Mere Satisfaction

Retailers can no longer fall back on the old cliché of claiming to provide a satisfying customer experience because satisfying customer experiences simply aren’t enough. Not anymore.…Read More

Loyalty360 Workshops Will Illuminate the Path to Customer Loyalty

The 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association will present a host of workshops designed to help brands craft loyalty…Read More

Raley’s Launches Nation’s First Food Safety Program to Increase Brand Loyalty

Raley’s Family of Fine Stores, which is known for its award-winning customer engagement and customer experience, recently became the first retailer in the country to roll out a…Read More

NASCAR Wins the Race for True Brand Loyalty

Sports fans can be just about the most fervently loyalty group of people around. Through the exhilarating thrill of victory to the heartbreaking distress of defeat, many sports fans will…Read More

New York & Company Seeks Deeper Customer Engagement

Coming off a less-than-stellar fourth-quarter fiscal performance, New York & Company CEO Greg Scott wants to take customer engagement to another level. “We plan on continuing our investment in…Read More

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

CMO Challenge: An Executive Brief

What’s Keeping CMOs Up At Night? What Can They Do About It? It’s truly an exciting time to be a marketer. New technology, massive customer data…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

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Why No CCO?

While most of the marketing world is still fixated on the blurry lines that separate a CMO and CTO, a new role is emerging that may offer some clarification. Enter…Read More

The New KPIs for Achieving Effective Customer Engagement

According to Forrester Research, organizations in industries ranging from airlines to health insurance have the potential to gain hundreds of millions of dollars in revenue when they provide a better…Read More

The Wear of it All

We’ve been anxiously awaiting the launch of the Apple Watch. And, with its announcement earlier this month, Apple is once again ready to demonstrate its ability to &ldquo…Read More

Rewards Program KPIs: Engagement

We’ve already discussed two of three Key Performance Indicators (KPI) of a Rewards Program – registrations and redemptions. Now we’ll wrap up with…Read More

How Digital Anthropology Improves Customer Experience [Video]

One of the earliest lessons in marketing and sales is that you should know your customer. What does the customer profile look like? How do customers behave and what triggers…Read More

Say, Just What is a Likert Scale Anyway?

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really…Read More

Industry Clouds: A Disruptive Business Practice

We know that technology will continually redefine the way we live and do business. New disruptive technologies seem to appear daily. Less frequently, however, we learn of business processes that…Read More

How to Be Happier at Your Next Job

Whether we’re conscious of it or not, there are certain characteristics that we typically prioritize when we’re looking for our ideal job. These often include a…Read More

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“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

[Podcast] Loyalty360 Webinar Series: Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance

Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with organizational strategy and purpose.  Without this…Read More

[Podcast] Loyalty360 Webinar Series: Cult Loyalty: How to Drive the Only Customer Engagement That Will Matter in 2015

Brand loyalty is undergoing a major transition. More than ever before, customers are continually reevaluating their brand choices and carefully discerning which are truly worthy of their scarce dollars and…Read More

[Podcast] Loyalty360 Webinar Series: So You Want to Get Personal?

It is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us…Read More

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