Resources

Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Sort By
Most Recent
Page of 829
prev    next

52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Coaching the coaches: Recognition training essential for leaders

Training can lead to lower rates of turnover. Not only is this true for job- and task- specific training for employees, but also for recognition training for managers and…Read More

Tesco trials mobile payment app PowaTag

Tesco has announced the pilot of a new mobile payment app, PowaTag, set to debut at the Dean Street Metro store located in the London Soho area. With…Read More

NFL’s Seattle Seahawks Get CX Lift with Extreme Networks Enhancements: “Can You Hear the 12th Man Now?”

Among NFL franchises, the Seattle Seahawks certainly do not have a problem getting fans engaged. The reigning Super Bowl Champions’ adaptation of the “12th man” ideal has…Read More

Customer Interaction Analytics Is the “New Black”

Are you looking for ways to glean important insights from your customers—then make business-impacting decisions from them? Then plan to attend a free one-hour webinar on Wednesday, November 5…Read More

Wine Tasting Network Focuses on Customer-centric Experience

Steve Schepman, President of Wine Tasting Network (WTN), is excited that the premier etailer offering an expansive selection of wine and related gifts is re-launching and rebranding WineTasting.com in…Read More

Page of 829
prev    next
Sort By
Most Recent
Page of 289
prev    next

NFL’s Seattle Seahawks Get CX Lift with Extreme Networks Enhancements: “Can You Hear the 12th Man Now?”

Among NFL franchises, the Seattle Seahawks certainly do not have a problem getting fans engaged. The reigning Super Bowl Champions’ adaptation of the “12th man” ideal has…Read More

Wine Tasting Network Focuses on Customer-centric Experience

Steve Schepman, President of Wine Tasting Network (WTN), is excited that the premier etailer offering an expansive selection of wine and related gifts is re-launching and rebranding WineTasting.com in…Read More

Cigna Engages Clients through Select Segment

Cigna CEO David Cordani believes his company differentiates itself through its Select Segment. “Employers and individuals increasingly recognize that health insurance’s traditional role of financing sickness is…Read More

Pricing Transparency and Payment Options Drive Patient Satisfaction and Loyalty

Nearly (95%) all patients say it’s important to know the total cost of a medical procedure upfront, according to the national survey of 407 patients who used CarePayment payment programs.…Read More

AT&T, United Way Build Customer-centricity and Engagement

Illuminating Sessions on Understanding Engagement through Behavioral Economics and Customer-centricity Perspectives Why do customers engage with brands? Customer experience can be a misleading term, because the “experience” is…Read More

Sporting Kansas City’s Successful Fan Engagement Attracts SEC

Although the MLS (Major League Soccer) and SEC (Southeastern Conference) involve different sports at different levels, today’s attraction to unique and innovative technology that heightens customer/fan engagement…Read More

American Airlines Partners with Cadillac for the Ultimate Customer Experience

Imagine stepping off your flight to discover a shiny Cadillac waiting on the tarmac to whisk you away to your connecting flight. If you’re an American Airlines passenger,…Read More

Meineke Car Care Center Top Automotive Digital Marketer

Creating a convenient and great customer experience is the mission of Meineke Car Care Center, which wanted to create a digitally impactful brand. Consider that mission accomplished: Meineke was recently…Read More

Page of 289
prev    next
Sort By
Most Recent
Page of 31
prev    next

52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Rewriting the Gifting Rules in the Omni-Channel Age

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

Global Hospitality Company Leads With Award-Winning CEM Program

With over 54,000 users of the Medallia system at 4,000+ properties and 10 brands in 90+ countries, a leading global hospitality company is wired to the voice of its guests. The company calls its…Read More

The Co-Operative Group Developing a ‘Single Customer View’

As a mutual organisation, the Co-operative logically wants to make customers central to everything it does. For its diverse businesses with different histories, the challenge was to create a &lsquo…Read More

brandbites: What Keeps CMOs Up at Night? Vol One Issue Two

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to…Read More

Page of 31
prev    next
Sort By
Most Recent
Page of 470
prev    next

Coaching the coaches: Recognition training essential for leaders

Training can lead to lower rates of turnover. Not only is this true for job- and task- specific training for employees, but also for recognition training for managers and…Read More

Tesco trials mobile payment app PowaTag

Tesco has announced the pilot of a new mobile payment app, PowaTag, set to debut at the Dean Street Metro store located in the London Soho area. With…Read More

Customer Interaction Analytics Is the “New Black”

Are you looking for ways to glean important insights from your customers—then make business-impacting decisions from them? Then plan to attend a free one-hour webinar on Wednesday, November 5…Read More

LG Electronics Building Customer Relationships from the Ground Up

Having only entered the market in 2005, LG Electronics has a lot to prove in the considered purchase category, which includes products like appliances and televisions. David Vanderwaal, Head of Marketing…Read More

Kobie’s Thompson Moran Discusses Retail Trends, Customer Insights, State of the Marketplace

Erica Thompson Moran recently joined Kobie Marketing as a Retail Advisory Consultant, bringing 20 years of experience in the retail marketing industry. Specifically, Erica has significant experience in CRM, loyalty programs,…Read More

IHG Rewards Club Gets Personal and Focuses on Innovation

As “the world’s first and largest hotel loyalty program”, IHG® Rewards Club from InterContinental Hotels Group has a history of being innovative and driving value…Read More

Technology a Cornerstone of Customer Friendly Sporting Kansas City

Sporting Kansas City, champions of MLS (Major League Soccer) in 2013, has such a compelling and efficient technology system installed at its Sporting Park stadium that it has attracted fans from…Read More

Buffalo Sabres’ New Loyalty Program One More Piece to Make Fans Feel It’s Their Team

The Buffalo Sabres launched a loyalty program called Sabres Fan Advantage, the third phase in a complete marketing overhaul, according to Scott Miner, the team’s Director of Information…Read More

Page of 470
prev    next
Sort By
Most Recent
Page of 75
prev    next

[Podcast] Loyalty Best Practices Part 1: Barriers to Participation

Loyalty Best Practices Part 1: Barriers to ParticipationRead More

[Podcast] “They’ll Never Forget…”

[Podcast] “They’ll Never Forget…”Read More

[Podcast] Taco John’s® Teams Up with InMoment to Optimize Customer Feedback

[Podcast] Taco John’s® Teams Up with InMoment to Optimize Customer FeedbackRead More

[Podcast] New Balance Reshapes Customer-centric Path Toward Loyalty

New Balance Reshapes Customer-centric Path Toward LoyaltyRead More

[Podcast] Publix Super Markets Treats Customers Like Royalty

Publix Super Markets Treats Customers Like RoyaltyRead More

[Podcast] The Millennial Traveler: How To Attract Tomorrow’s Economic Rising Stars

The Millennial Traveler: How To Attract Tomorrow’s Economic Rising StarsRead More

[Podcast] 3 Ways to Optimize CX via Mobile Appointments Reminders

3 Ways to Optimize CX via Mobile Appointments RemindersRead More

[Podcast] Customer Experience is Loyalty’s Vinyl LP

[Podcast] Customer Experience is Loyalty’s Vinyl LPRead More

Page of 75
prev    next