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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Rewarding Interactions: Are You Ready for Customer Intimacy

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Introducing the Big Data MOPS Series

Big data – or whatever you prefer to call it – is a game changer for marketers and throughout the enterprise. And not to mince words: If you’re…Read More

You Can’t Understand a Person Until you’ve Walked a Mile in their Shoes

In the world of customer experience walking in someone’s shoes means understanding their language and behavior; what they do, what they talk about and what they feel and…Read More

Comment Card Fail: Restaurants

I was listening to the radio this morning and the show hosts were talking about a comment that was left on a comment card. If you’ve ever been…Read More

Toys“R”US Wants to Make Holidays Happier with Improved Customer Experience

Holiday season is fast approaching and that means toys, toys, and more toys…along with the customer experience of buying said toys. On Wednesday of this week, Toys&ldquo…Read More

RadioShack Turnaround Not Happening Fast Enough Despite Customer Interest

RadioShack is treading water, fiscally speaking, as it considers its future options. The company faces sinking sales and plummeting losses as it seeks to execute its turnaround strategy. For the…Read More

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Toys“R”US Wants to Make Holidays Happier with Improved Customer Experience

Holiday season is fast approaching and that means toys, toys, and more toys…along with the customer experience of buying said toys. On Wednesday of this week, Toys&ldquo…Read More

RadioShack Turnaround Not Happening Fast Enough Despite Customer Interest

RadioShack is treading water, fiscally speaking, as it considers its future options. The company faces sinking sales and plummeting losses as it seeks to execute its turnaround strategy. For the…Read More

Customer Loyalty Key Component for Expresso Airport Parking

Propark’s Expresso Parking operation recently added a loyalty program. The loyalty program provides parking operators with a customizable online system to enroll and…Read More

It’s Time to Engage Customers Like Never Before

Customers have evolved as technology has evolved, according to Johann Wrede, Customer Engagement Solutions, Global Senior Director, Solution Marketing at SAP. During Thursday’s Loyalty360 webinar titled, “Want…Read More

Dave’s Soda and Pet Shop Launches LOC Card, Strives to Keeps Loyalty Simple

Think about how many different rewards cards or loyalty programs you juggle.  Do you have 5 or 10?  Are cards stuffed in one place in your wallet, or do you…Read More

Sprint Dashes Toward Winning Back Customers

In an effort to win back customers lost to rivals, including T-Mobile US Inc., Sprint has introduced an “iPhone for Life” plan that lets customers get a new…Read More

Canadian Tire Enhances Iconic Loyalty Program

Canadian Tire’s iconic loyalty program−My Canadian Tire ‘Money’−is about to go digital. The program will launch in Nova Scotia on Oct. 10 and…Read More

Etix Deepens Commitment to Customers with LoyaltyMatch Partnership

Etix, the largest independent ticketing company in North America, will partner with LoyaltyMatch, which is a leading developer of loyalty program platforms for entertainment venues. The partnership will allow all…Read More

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10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Rewarding Interactions: Are You Ready for Customer Intimacy

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

brandbites: What Keeps CMOs Up at Night?

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEO’s and CMO’s at leading brands stay up at…Read More

10 Ways to Engage and Retain Mobile Users

Mobile apps are one of the fastest growing industries in the world, and the numbers are jaw dropping. According to mobithinking projections, it is estimated that in 2017 there will be 4.4…Read More

How to Solve the Retailer-CPG Dilemma

With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention…Read More

Back-To-School Shopping & Decision-Making Moms

PunchTab, the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms participated in the…Read More

Acing the CEM Experiment: Loyalty and Customer Engagement

Retailers today understand that customers begin their buying process long before they set foot in a store.  They are rethinking how they can reach their target audience with the…Read More

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Page of 445
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Introducing the Big Data MOPS Series

Big data – or whatever you prefer to call it – is a game changer for marketers and throughout the enterprise. And not to mince words: If you’re…Read More

You Can’t Understand a Person Until you’ve Walked a Mile in their Shoes

In the world of customer experience walking in someone’s shoes means understanding their language and behavior; what they do, what they talk about and what they feel and…Read More

Comment Card Fail: Restaurants

I was listening to the radio this morning and the show hosts were talking about a comment that was left on a comment card. If you’ve ever been…Read More

If You Struggle to Be Relevant Today, What About Tomorrow?

There’s an ongoing, symbiotic evolution of both consumer technology and consumer expectations that leaves marketers struggling to keep up. Adding to the challenge, the ways marketers have responded…Read More

Six Steps to Track Results and Prove ROI for Preference Management

A five-part series about the implementation of preference management By limiting the scope of the original preference management project, enterprises can simplify metrics and create powerful business cases for additional…Read More

Leading the Digital Evolution with Econsultancy

It’s no secret. Marketing has changed.  To better understand the organizational factors driving positive results for companies in today’s technology-enabled marketing environment, we partnered with…Read More

A Few Perks – But Just Not My Cup of Tea

As a loyal Timmy’s coffee drinker, I was delighted to hear that Tim Horton’s was taking the first step into a loyalty program; I was finally…Read More

Out-Of-The-Box Loyalty Programs for Small Businesses

It goes without saying that loyalty programs are a killer way to drive new revenue and build customer satisfaction. But robust rewards programs can soak up company resources that may…Read More

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LRG Rewards CEO Jonathan Silver: Microtargeting the Soccer Mom

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“In a Digital World, Your Customers Remain Analog” - Webinar Preview, Martin Hayward, Aimia

Click to register for this upcoming webinar presented by Aimia! Loyalty360 sat down with Martin Hayward, VP of Global Digital Strategy at Aimia, who gave a sneak peek into his…Read More

Put your Data to Work: Webinar Preview with DataCandy’s Luc Garneau

Click to register for this upcoming webinar presented by DataCandy! Loyalty360 sat down with Luc Garneau, VP of Strategic Consulting Services at DataCandy, who gave a sneak peek into his…Read More

“Everybody Owns the Moment”: Lonnie Mayne, President at InMoment

  Loyalty360 sat down with Lonnie Mayne, President at InMoment, who talked about the exciting new company acquisition and plans for the future, including InMoment's "Experience Hub." For…Read More

Millennials Have a Soft Spot for Loyalty Programs

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Bloomberg TV: How to Build Real Brand Loyalty

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Loyalty360 CEO Mark Johnson “Brand Loyalty Webinar,” by Design Lounge

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What is the Value of Integration? [ORC International Webinar Preview]

Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with…Read More

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