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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst…Read More

Customer Experience Focus at Global Hotel Alliance Reaps Loyalty360 Awards

Global Hotel Alliance had a big day at Monday’s second annual 2015 Loyalty360 Awards during the 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty…Read More

Best Western Repeats as 360-Degree Platinum Champ at Loyalty360 Awards

In the world of sports, it’s very difficult for any team to successfully defend its championship title. In the world of customer loyalty marketing, it’s equally…Read More

Talking Customer Loyalty with Best Western International’s Glen MacDonell

Best Western International will have to make room in its customer loyalty trophy case after its impressive performance at Monday’s second annual 2015 Loyalty360 Awards during the 8th annual…Read More

Air Canada Flies off with Top Honors for Best Loyalty or Rewards Program

Air Canada is, unquestionably, one of the leading airlines in the world when it comes to delivering a first-class customer experience and an engaging loyalty program. Because of its fierce…Read More

2015 Loyalty360 Award Winners Announced

The winners of this year’s esteemed Loyalty360 Awards were presented Monday at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando. …Read More

Personalized Customer Experience Differentiates The HON Company

At The HON Company, making each customer connection a personalized one resonates. As a result, The HON Company was named a finalist for the 2015 Loyalty360 Awards in two categories: Best…Read More

Brand Loyalty at Starbucks Climbs Even More

Starbucks has never had a problem with customer engagement and brand loyalty. Judging from its stellar second-quarter fiscal results, that customer loyalty has reached another level. During the April 23 Starbucks…Read More

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Customer Experience Focus at Global Hotel Alliance Reaps Loyalty360 Awards

Global Hotel Alliance had a big day at Monday’s second annual 2015 Loyalty360 Awards during the 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty…Read More

Best Western Repeats as 360-Degree Platinum Champ at Loyalty360 Awards

In the world of sports, it’s very difficult for any team to successfully defend its championship title. In the world of customer loyalty marketing, it’s equally…Read More

Talking Customer Loyalty with Best Western International’s Glen MacDonell

Best Western International will have to make room in its customer loyalty trophy case after its impressive performance at Monday’s second annual 2015 Loyalty360 Awards during the 8th annual…Read More

Air Canada Flies off with Top Honors for Best Loyalty or Rewards Program

Air Canada is, unquestionably, one of the leading airlines in the world when it comes to delivering a first-class customer experience and an engaging loyalty program. Because of its fierce…Read More

2015 Loyalty360 Award Winners Announced

The winners of this year’s esteemed Loyalty360 Awards were presented Monday at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando. …Read More

Personalized Customer Experience Differentiates The HON Company

At The HON Company, making each customer connection a personalized one resonates. As a result, The HON Company was named a finalist for the 2015 Loyalty360 Awards in two categories: Best…Read More

Brand Loyalty at Starbucks Climbs Even More

Starbucks has never had a problem with customer engagement and brand loyalty. Judging from its stellar second-quarter fiscal results, that customer loyalty has reached another level. During the April 23 Starbucks…Read More

Avis Entertains and Inspires Through a New Cinematic Customer Engagement Campaign

The road to success is rarely smooth, or even straight. It can come with failure and it can come with defeat. But success also comes with strength, perseverance, and, most…Read More

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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst…Read More

Coalition Loyalty: A Roadmap for Success in the U.S.

Across the U.S., membership continues to grow in loyalty programs offered by brands, and loyalty-based rewards are already becoming a standard form of currency in digital wallets…Read More

41 Loyalty Marketing Ideas 2015 Edition

Loyalty has changed . Consumers demand more than just coupons and discounts. For 2015, it’s all about the customer. Brands must offer experiences and rewards that are personal,…Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

2015 Loyalty Report

The 2015 Loyalty Report Loyalty is Changing, Are You Changing With It? The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

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You’ll Never Guess What They Said…

What does the word “value” mean to you? In the world of buying and selling, it used to simply communicate a fair exchange. A retailer provided a product.…Read More

Why You Should Connect Social To Loyalty?

It’s a valid question. Loyalty marketers question the validity of social as a business driver, and social marketers question why loyalty is still dressing like it’s 1999.…Read More

Do Your Rewards Feel ‘Tailor-Made’ or One-Size-Fits All?

“One size fits all” may work for a rain poncho, but it’s no way to run a loyalty program. Forrester Research tells us that the desire…Read More

Involved & Enthralled: 5 Ways to Improve Your Engagement Strategy

Gathering feedback is only part of the customer experience (CX) equation. Before your brand can even begin to collect feedback, it needs to engage both its customers and employees. That…Read More

The Greatest Lesson Businesses Can Learn from Baseball

There may be 30 Major League Baseball teams competing for the World Series, but there are immeasurable amounts of businesses competing to be the leading resource within their industry. Oversaturation is…Read More

Smart and Happy

In college, it might seem like we get thrown into the Lions Den, but in reality it is a place to learn. Your professors generally care about your success and…Read More

5 Tips to Green Clean Your Office for Earth Day (Infographic)

As the Millennial generation has popularized the humanitarian attitude, companies that take a more active role in promoting their corporate social and environmental responsibilities, are viewed more favorably than those…Read More

#TechThursday – Surviving Mobilegeddon

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” With those words, Google began communicating a potentially large-scale change to the digital marketing…Read More

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[Podcast] Loyalty Management Series: Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed

This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed", written by Clay Walton-House of Lenati. For loyalty marketers today,…Read More

[Podcast] Loyalty Management Series: Journey Mapping Has a New Customer – The Marketing Department

This episode of the Loyalty Management podcast series is titled "Journey Mapping Has a New Customer – The Marketing Department", written by Nancy Porte of Verint. There is no…Read More

[Podcast] Loyalty Management Series: Keeping your Message Simple Helps to Drive Loyalty to Your Brand

This episode of the Loyalty Management podcast series is titled "Keeping your Message Simple Helps to Drive Loyalty to Your Brand", written by Joe Disharoon of Epsilon. “Don…Read More

“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

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