Resources

Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Sort By
Most Recent
Page of 1103
prev    next

Love at First Sight? Conversations with Consumers Predict Product Success

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives.…Read More

Tony Roma’s Builds Customer and Community Relationships to Drive Brand Loyalty

Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are…Read More

A New Year’s Resolution: Implementing True Customer-Centricity

As we begin the New Year, it is likely that many of us have personal and professional goals or resolutions for 2015. These goals could be for individual improvement, but this…Read More

What Level of Motivation Are You? (Infographic Quiz)

our level of motivation determines your drive to succeed. It is an attribute that helps us feel more satisfied and accomplished in our daily lives, but reaching that level of…Read More

Aim for Effective, Not Shakespeare in Marketing Copy

Lately, I’ve come across some direct marketing pieces that are trying to be literary masterpieces instead of compelling, effective marketing copy. Some may argue that good writing is…Read More

Commitment Through Learning

Commitment comes in many forms. The commitment I am talking about is commitment through learning. At Tahzoo, I find myself learning something new everyday. Whether I am sitting in leadership…Read More

Focus on Textiles: Reduced Frequency, Reduced Sales

Another season to write off. Farmers lamented the shortage of water, while fashion retailers bemoaned the shortage of customers. Very few could report an increase in sales over the spring…Read More

4 Ways Mobile Marketers Can Entice Consumers to Share Personal Data

It’s not hard to entice consumers to share their personal data with you. You just have to know what motivates them to do it. Why is that consumer…Read More

Page of 1103
prev    next
Sort By
Most Recent
Page of 387
prev    next

Nutrisystem Launches Multichannel Online Customer Experience

Nutrisystem wants to offer as much support as possible and provide a compelling online customer experience. As a result, Nutrisystem introduced a multichannel online customer experience, updating its customer account…Read More

Best Western Enhances Loyalty Program with New MasterCard Series

Best Western Rewards, the award-wining loyalty program of the well-known international hotel chain, is embarking on the next phase of its evolution. In a move to bring even more convenience…Read More

Listening Triggers Customer Engagement at Bank of America

Marketers can never listen enough to their customers in an ongoing quest for an optimum customer experience and sustained brand loyalty. Just ask Betty Riess, Senior Vice President, Consumer Banking…Read More

Mobile Customer Engagement the Way to Go at SUBWAY

Mobile technology is catapulting forward into millions and millions of people’s lives around the globe, as retailers take customer engagement to the next level. Never before has customer…Read More

Streamlined Customer Experience Set to Take Off at American Airlines

American Airlines, which merged with US Airways in December 2013, is set to phase out US Airways’ reservations system and move toward integrated bookings in American’s system to…Read More

Microsoft Chooses FieldOne to Enhance CRM and Drive Customer Engagement

Microsoft plans to up its CRM game with the acquisition of a new CRM solution from FieldOne Systems. The new alliance will allow Microsoft to better serve consumers and increase…Read More

Overstock.com’s Loyalty Program Now Open to Teachers

Overstock.com is deeply committed to its customers, so much so that it has built an entire company around providing the best possible customer experience. Keeping the customer top of…Read More

American Solar Direct Shines Light on Customer Experience

American Solar Direct, a leading residential solar energy provider in California, wants to provide the best possible customer experience it can so its message shines brightly. As a result, the…Read More

Page of 387
prev    next
Sort By
Most Recent
Page of 40
prev    next

Love at First Sight? Conversations with Consumers Predict Product Success

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives.…Read More

2015 Referral Marketing Best Practices

As a marketer, you have one goal: acquire new customers. How? Referral marketing is your answer. It acquires customers other channels can’t. This guide gives you the latest…Read More

The 2015 CrowdTwist Loyalty Program Report: Part 1 of 3

This research was commissioned to understand the attitudes of millennials toward loyalty and rewards programs and what activities motivate them to remain engaged with a brand. This report is the…Read More

To Burn or Not to Burn: 12 Ways to Reward Your Loyal Customers

When Participating in a Loyalty Programy, Earning Points or Some Other Form of Currency is Only Part of the Equation The other key component is giving consumers the ability to…Read More

Measuring Employee Engagement – Intuitive Model, Robust Science

Commercial success can be difficult to achieve, maintain and grow, especially as the world becomes a smaller more interconnected global market and businesses become more complex. Developed economies face more…Read More

Elevate Engagement To Unlock The Potential Of Your Loyalty Program

Today, customers have more information, more options, and more control over the buying process than ever before. As a result, businesses must dedicate even more effort and resources to acquiring,…Read More

10 Key Customer Experience Principles

Building a Customer-Centric Business It seems intuitive that a customer’s personal experiences are where they derive value in their relationship with a brand. We define customer…Read More

How Telco Leaders Measure and Optimize Personalized Video Ad Programs

Define Success Criteria and Continually Optimize to Impact the bottom Line According to eMarketer, telcos will spend $7.13 billion on digital advertising in 2016. As telecommunications marketers allocate more budget toward it,…Read More

Page of 40
prev    next
Sort By
Most Recent
Page of 621
prev    next

Tony Roma’s Builds Customer and Community Relationships to Drive Brand Loyalty

Tony Roma’s does not operate a formal loyalty program, but that does not mean it considers customer loyalty to be any less vital. Considerations of customer loyalty are…Read More

A New Year’s Resolution: Implementing True Customer-Centricity

As we begin the New Year, it is likely that many of us have personal and professional goals or resolutions for 2015. These goals could be for individual improvement, but this…Read More

What Level of Motivation Are You? (Infographic Quiz)

our level of motivation determines your drive to succeed. It is an attribute that helps us feel more satisfied and accomplished in our daily lives, but reaching that level of…Read More

Aim for Effective, Not Shakespeare in Marketing Copy

Lately, I’ve come across some direct marketing pieces that are trying to be literary masterpieces instead of compelling, effective marketing copy. Some may argue that good writing is…Read More

Commitment Through Learning

Commitment comes in many forms. The commitment I am talking about is commitment through learning. At Tahzoo, I find myself learning something new everyday. Whether I am sitting in leadership…Read More

Focus on Textiles: Reduced Frequency, Reduced Sales

Another season to write off. Farmers lamented the shortage of water, while fashion retailers bemoaned the shortage of customers. Very few could report an increase in sales over the spring…Read More

4 Ways Mobile Marketers Can Entice Consumers to Share Personal Data

It’s not hard to entice consumers to share their personal data with you. You just have to know what motivates them to do it. Why is that consumer…Read More

The Ultimate Beginner’s Guide to Data Quality and Business Intelligence

Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition,…Read More

Page of 621
prev    next
Page of 91
prev    next

[Video] Thought Leadership Series: Interview with Jim Cavale, Iron Tribe Fitness

Jim Cavale, President of Iron Tribe Fitness, talks about how an immersive culture and exceptional customer experience has helped the brand become one of the fastest growing companies in America. …Read More

[Video] Thought Leadership Series: Kristi Gole, Global Hotel Alliance

In this edition of the Loyalty360 Thought Leadership Series, Kristi Gole, Director of Loyalty Marketing for Global Hotel Alliance, talks about how the brand’s award winning loyalty…Read More

[Podcast] Loyalty360 Webinar Series: 6 Wins and 3 Fails in B2B Online Marketing

Webinar Topic:  Digital Marketing, Customer Experience, B2B Explore the world of online marketing as Kentico shares insights on Content Marketing, A/B Testing, Marketing Automation and Experience Personalization.…Read More

[Video] Thought Leadership Series: Interview with Glen MacDonell, Best Western

In this edition of the Loyalty360 Thought Leadership Series, Glen MacDonell, Managing Director of Marketing Programs for Best Western, talks about how the brand’s proactive and focused…Read More

[Podcast] Loyalty Management Series: Balancing Multi-Generational Retail Strategies – Winning Over Millennials Without Losing Boomers

This episode of the Loyalty Management podcast series is titled "Balancing Multi-Generational Retail Strategies – Winning Over Millennials Without Losing Boomers", written by Sue Yasav of Synchrony Financial.  …Read More

[Podcast] Loyalty Management Series: B2B: Five Reasons Why You Need A Relationship Survey

This episode of the Loyalty Management podcast series is titled "B2B: Five Reasons Why You Need A Relationship Survey", written by Sarah Simon of Confirmit. From time to…Read More

[Video] Thought Leadership Series: James Brady of General Motors

In this edition of the Loyalty360 Thought Leadership Series, James Brady, Director of Global Strategy and Development for Customer Experience for General Motors, talks with Loyalty360 about how the…Read More

[Podcast] Loyalty Management Series: Reciprocity in Loyalty Programs

This episode of the Loyalty Management podcast series is titled "Reciprocity in Loyalty Programs", written by Naomi Kasolowsky of dunnhumby. Employee engagement is increasingly top of mind for most…Read More

Page of 91
prev    next