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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Becoming Customer Centric Is a Journey Not a Destination

Last week I had a great opportunity to present my thoughts around customer centricity in the financial service’s industry at an AMA webinar. The webinar was an excellent…Read More

You Can’t Rush a Business to the Altar. The 3 Stages of a Long-Term B2B Relationship.

In B2B marketing, content is the currency for customer data “value exchange.” With increased focus on privacy in recent years, the stakes have gotten higher with…Read More

99 Problems, but Project Execution Ain’t One

After nearly a decade working on highly complex and strategic research projects, I’ve learned the one thing you can count on when dealing with massive amounts of data…Read More

Sliding Down the Funnel

Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed if we are to create a funnel. Why a funnel…Read More

What do American Drivers Want from Tomorrow’s Car Infotainment Systems?

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multimedia…Read More

7 Loyalty Program Mistakes That Could Jeopardize Your Company’s Reputation: Part II

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Frank & Oak’s Style Advisers Heighten Customer Engagement

Menswear retailer Frank & Oak, which launched in 2012, believes in its style advisers to be the customer engagement linchpin for its young company. Although it’s based in Canada,…Read More

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Frank & Oak’s Style Advisers Heighten Customer Engagement

Menswear retailer Frank & Oak, which launched in 2012, believes in its style advisers to be the customer engagement linchpin for its young company. Although it’s based in Canada,…Read More

Wells Fargo Offers a Bilingual Banking Customer Experience

Spanish is, by far, the most widely spoken non-English language in the country. Nearly 28 million people in the U.S. currently use the language in some capacity, and that number…Read More

Assessing Customer Engagement Tactics of Top Canadian Travel Rewards Credit Cards

Patrick Sojka, the founder of RewardsCanada.ca and FrequentFlyerBonuses.com, told Loyalty360 that Canadian credit card companies have been looking at and adding non-point earning benefits to enhance customer experiences…Read More

The War To Win Customer Loyalty

A new white paper titled, Data-Drive Customer Experiences: The New Battleground for Winning Customer Loyalty, marketers learn that data-driven solutions can enhance customer experiences across all channels. The white paper…Read More

Q&A: Merger of American Airlines, US Airways Loyalty Programs

On Dec. 9, 2013, American Airlines and US Airways announced the legal close of its merger. Fast forward 15 months and the airlines’ respective loyalty programs are set to merge. Suzanne Rubin,…Read More

Brand Loyalty for Nike Starts with Placing the Customer First

Brand loyalty is almost synonymous with Nike. And for President, CEO, and Director Mark G. Parker, everything starts at the same place. “At NIKE, everything we do starts with…Read More

Priceline Group Purchases Rocketmiles to Secure a Loyalty Program

After only two years in business, Rocketmiles has made some impressive strides in the loyalty program and points rewards customer engagement space. In fact, Rocketmiles, a company that helps frequent…Read More

Toys “R” Us Continues Customer Experience Transformation

Officials at Toys “R” Us are determined to transform the customer experience both in-store and online. Toys “R” Us CEO and Chairman of the Board Antonio…Read More

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

CMO Challenge: An Executive Brief

What’s Keeping CMOs Up At Night? What Can They Do About It? It’s truly an exciting time to be a marketer. New technology, massive customer data…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan…Read More

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Page of 553
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Becoming Customer Centric Is a Journey Not a Destination

Last week I had a great opportunity to present my thoughts around customer centricity in the financial service’s industry at an AMA webinar. The webinar was an excellent…Read More

You Can’t Rush a Business to the Altar. The 3 Stages of a Long-Term B2B Relationship.

In B2B marketing, content is the currency for customer data “value exchange.” With increased focus on privacy in recent years, the stakes have gotten higher with…Read More

99 Problems, but Project Execution Ain’t One

After nearly a decade working on highly complex and strategic research projects, I’ve learned the one thing you can count on when dealing with massive amounts of data…Read More

Sliding Down the Funnel

Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed if we are to create a funnel. Why a funnel…Read More

What do American Drivers Want from Tomorrow’s Car Infotainment Systems?

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multimedia…Read More

7 Loyalty Program Mistakes That Could Jeopardize Your Company’s Reputation: Part II

Read More

Is the U.S. Finally Ready for a Coalition Loyalty Program? It Depends.

Plenti, the new loyalty program just announced by American Express, is touting itself as the “first U.S.-based coalition loyalty program.” For those who have been involved…Read More

Coalition Loyalty: America’s New Customer Frontier

This past Wednesday, American Express made an historic U.S. customer loyalty announcement revealing that it is launching a coalition loyalty program called Plentiin the U.S. this coming…Read More

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“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

[Podcast] Loyalty360 Webinar Series: Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance

Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with organizational strategy and purpose.  Without this…Read More

[Podcast] Loyalty360 Webinar Series: Cult Loyalty: How to Drive the Only Customer Engagement That Will Matter in 2015

Brand loyalty is undergoing a major transition. More than ever before, customers are continually reevaluating their brand choices and carefully discerning which are truly worthy of their scarce dollars and…Read More

[Podcast] Loyalty360 Webinar Series: So You Want to Get Personal?

It is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us…Read More

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