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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Rewarding Interactions: Are You Ready for Customer Intimacy

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Amazon: The 90s Called, They Want their Surge Back

Attention grunge rock burnouts and fanny packers alike: Surge is making a re… It’s back. Once comparable to Popeye’s spinach in fructose-y form for children,…Read More

GameStop “Power”-s its Loyalty Club Members with Private Label Card

GameStop is always looking to provide benefits and engagement opportunities to its loyalty club members. GameStop has partnered with Alliance Data to give loyalty club members more buying and playing…Read More

Guy Kawasaki & The Freeze On Innovation

Guy Kawasaki’s opening keynote at Hubspot’s #INBOUND14 conference today had the massive crowd cheering, laughing, hooting and blurting out answers; the very type of…Read More

Make Self-Service Easy Like Sunday Morning  

Today’s consumers are chronically pressed for time, constantly juggling responsibilities between home and work, and turning to technology to help simplify their lives. They depend on Facebook to…Read More

Schneider Electric: Innovative Approach Keys Overall Customer Experience

Schneider Electric, a global specialist in energy management, wants to provide relevant, consistent, and fast experiences for its worldwide customer base. As a result, the company selected SDL’s…Read More

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Page of 270
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Amazon: The 90s Called, They Want their Surge Back

Attention grunge rock burnouts and fanny packers alike: Surge is making a re… It’s back. Once comparable to Popeye’s spinach in fructose-y form for children,…Read More

GameStop “Power”-s its Loyalty Club Members with Private Label Card

GameStop is always looking to provide benefits and engagement opportunities to its loyalty club members. GameStop has partnered with Alliance Data to give loyalty club members more buying and playing…Read More

Schneider Electric: Innovative Approach Keys Overall Customer Experience

Schneider Electric, a global specialist in energy management, wants to provide relevant, consistent, and fast experiences for its worldwide customer base. As a result, the company selected SDL’s…Read More

CrowdTwist CEO: Onus on Brands to Build Relationships with Customers to Earn Their Social Connections

Last month Facebook made an announcement that could dramatically alter the way brands engage their customers through this massively popular social channel. The announcement reads as follows: “You must…Read More

Real-time Marketing Can Mean Real, Long-term Loyalty

Customers crave consistent experiences that are personal, relevant, and timely.  And customers interact with brands through many channels that are always changing and evolving.  This means many moving…Read More

USPS Seeks to Enhance Customer Experience Measurement System

The U.S. Postal Service plans to overhaul its customer experience measurement system to allow more detailed assessment of its four main touch points: Receiving mail, sending mail, visiting the…Read More

Nestlé Purina®, Lancôme, UFC use Loyalty Programs to Add Value to the Customer Experience

Connect with customers in unique ways at all relevant touch points – that’s a mantra for many loyalty marketers. Adhering to this means keeping up with trends and…Read More

New PunchTab CEO Wants to Serve Customers and Instill Positive Company Culture

Mike Mansbach, who successfully led the Global Sales and Client Services team for the SaaS Division at Citrix, has been named the new CEO at PunchTab, a leading omni-channel engagement…Read More

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10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Rewarding Interactions: Are You Ready for Customer Intimacy

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Loyalty Landscape: The State of the Industry

Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty…Read More

brandbites: What Keeps CMOs Up at Night?

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEO’s and CMO’s at leading brands stay up at…Read More

10 Ways to Engage and Retain Mobile Users

Mobile apps are one of the fastest growing industries in the world, and the numbers are jaw dropping. According to mobithinking projections, it is estimated that in 2017 there will be 4.4…Read More

How to Solve the Retailer-CPG Dilemma

With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention…Read More

Back-To-School Shopping & Decision-Making Moms

PunchTab, the leading omni-channel engagement and insights platform, today announced results from a survey on purchase behaviors of moms during the back-to-school shopping season. More than 500 moms participated in the…Read More

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Page of 447
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Guy Kawasaki & The Freeze On Innovation

Guy Kawasaki’s opening keynote at Hubspot’s #INBOUND14 conference today had the massive crowd cheering, laughing, hooting and blurting out answers; the very type of…Read More

Make Self-Service Easy Like Sunday Morning  

Today’s consumers are chronically pressed for time, constantly juggling responsibilities between home and work, and turning to technology to help simplify their lives. They depend on Facebook to…Read More

How Luxury Brands Decide Which Customer Experience Investments to Make

What makes a brand a luxury brand? People often think about the answer to this question in terms of quality of the product. More and more, however, companies are realizing…Read More

Guiding Consumers in the Data Driver Seat

If companies want to survive into the 2020s, they may need to answer this question today: What would your customers say if they could actually shape the conversation while also…Read More

How Is My Loyalty Program Doing?

We are often asked the question, “How is my loyalty program doing?”  While there is no single metric that we can look at to answer this question,…Read More

[Infographic]: Customer Retention Facts

We’ve all heard that organizations who increase customer retention rates by 5% can increase profits by as much as 95%, but did you know that a 2% increase in retention is…Read More

Vancouver’s nTrust Pushes “Digital Cash” Payments with Cloud Money Platform

Amidst all the noise over Apple Pay this week, another digital payment platform launched on Sept 9th, but with a twist. Vancouver’s nTrust is not trying…Read More

Five Ways to Drive Value Through Marketing in a Digital World

“Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth.” - McKinsey …Read More

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LRG Rewards CEO Jonathan Silver: Microtargeting the Soccer Mom

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“In a Digital World, Your Customers Remain Analog” - Webinar Preview, Martin Hayward, Aimia

Click to register for this upcoming webinar presented by Aimia! Loyalty360 sat down with Martin Hayward, VP of Global Digital Strategy at Aimia, who gave a sneak peek into his…Read More

Put your Data to Work: Webinar Preview with DataCandy’s Luc Garneau

Click to register for this upcoming webinar presented by DataCandy! Loyalty360 sat down with Luc Garneau, VP of Strategic Consulting Services at DataCandy, who gave a sneak peek into his…Read More

“Everybody Owns the Moment”: Lonnie Mayne, President at InMoment

  Loyalty360 sat down with Lonnie Mayne, President at InMoment, who talked about the exciting new company acquisition and plans for the future, including InMoment's "Experience Hub." For…Read More

Millennials Have a Soft Spot for Loyalty Programs

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Bloomberg TV: How to Build Real Brand Loyalty

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Loyalty360 CEO Mark Johnson “Brand Loyalty Webinar,” by Design Lounge

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What is the Value of Integration? [ORC International Webinar Preview]

Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with…Read More

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