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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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15 Loyalty Marketing Resolutions for 2015

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining …Read More

5 Ways Mobile App Marketers Can Use Location Technology

It used to be that if you wanted to drive people in the immediate vicinity to step inside your store, you’d use a glaring neon sign or a…Read More

Are You There, News? It’s Me, Snapchat.

Sitting in my cozy Boston office, sipping coffee, I’m suddenly transported to Washington State’s Cascade Mountain Range, soaring above the mile-high Cowboy Mountain and scanning Tunnel…Read More

Will Wearable Watches Drive the Cars of the Future?

First it was central locking, then the transponder key. Will wearable watches be driving the cars of the future? As yet, the wearables market overall remains significantly untapped. Both industry…Read More

Innovations That Will Revolutionize the Customer Engagement Industry

Very soon, Exchange Solutions will be rolling out an improved version of our customer engagement platform   that will facilitate our data-driven approach to individualized offers faster and…Read More

Enhancing the Customer Experience Leveraging the Email Channel

As marketers, we strive to continuously provide a positive experience for our customers.  Email is a channel, in which every company is engaged in today. But email offers so…Read More

The Silent Rise of Chat in Customer Service Adoption

Continuing on the delivery of the early insights into the third version of the customer service adoption and usage study we are conducting with our friends at KANA®, A…Read More

There are Followers and Then There are Great Leaders Like John Keating

The “In Memoriam” of the 87th Academy Awards stole the show last night as we looked back on some of the world’s most loved characters and…Read More

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Macy’s Deepens Customer Engagement, Set for New Level of CRM

Karen Hoguet, Chief Financial Officer for Macy’s, is proud of the major strides the company has made since 2008 in the area of customer engagement, and she believes there…Read More

Uber Partners With Starwood Hotels to Drive Customer Loyalty

Hotel and travel seekers now have another reason to ride with Uber. That is, valuable loyalty program rewards points. In a move that hopes to increase customer engagement among those…Read More

The Memphis Grizzlies Team with Green Beacon Solutions to Focus On Customer Relationship Management

When some officials for the NBA’s Memphis Grizzlies noticed that some time management concerns were beginning to interfere with customer engagement, they took a big step to move…Read More

New Platform Augments Customer Experience at Bergdorf Goodman

Luxury retailer Bergdorf Goodman’s new partnership with Borderfree, a market leader in international cross-border ecommerce solutions, will create an enhanced customer experience by opening its website to international…Read More

“Customer Journeys” Detail a New Multichannel Approach to Customer Engagement in the Digital Age

The empowerment that technology has afforded modern customers has caught many brands off guard. Access to information and vast communication networks instantly realized through Smartphones and social media have been…Read More

HomeAway’s New Online Booking Strategy Will Dramatically Improve Customer Experience

Vacation rental marketplace HomeAway will dramatically improve its customer experience through a new online booking strategy, according to CEO Brian Sharples. “Our new online booking strategy will support multiple…Read More

Lettuce Entertain You Seeks to Transform its Loyalty Program

Lettuce Entertain You Enterprises (LEYE), which owns, licenses, or manages more than 90 restaurants in Illinois, California, Arizona, Maryland, Virginia, Minnesota, Nevada, and Washington, D.C., wants to transform its 25-year-old…Read More

MasterCard, Connexions Loyalty Expand Loyalty Program Partnership

MasterCard and Connexions Loyalty want to continue the loyalty program partnership the two companies have built. As a result, Connexions Loyalty will expand its services under its existing agreement with…Read More

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15 Loyalty Marketing Resolutions for 2015

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining …Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan…Read More

Enterprise Customer Management

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits…Read More

The Right Process Drives the Next Generation of Retail Value Propositions

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater…Read More

Establishing True Relationship with Your Customers

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to…Read More

Diagnosing the Disconnect

As the adage states, “There are always two sides to every story, and somewhere in the middle lies the truth.” In business, among the places truth can be…Read More

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Page of 533
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5 Ways Mobile App Marketers Can Use Location Technology

It used to be that if you wanted to drive people in the immediate vicinity to step inside your store, you’d use a glaring neon sign or a…Read More

Are You There, News? It’s Me, Snapchat.

Sitting in my cozy Boston office, sipping coffee, I’m suddenly transported to Washington State’s Cascade Mountain Range, soaring above the mile-high Cowboy Mountain and scanning Tunnel…Read More

Will Wearable Watches Drive the Cars of the Future?

First it was central locking, then the transponder key. Will wearable watches be driving the cars of the future? As yet, the wearables market overall remains significantly untapped. Both industry…Read More

Innovations That Will Revolutionize the Customer Engagement Industry

Very soon, Exchange Solutions will be rolling out an improved version of our customer engagement platform   that will facilitate our data-driven approach to individualized offers faster and…Read More

Enhancing the Customer Experience Leveraging the Email Channel

As marketers, we strive to continuously provide a positive experience for our customers.  Email is a channel, in which every company is engaged in today. But email offers so…Read More

The Silent Rise of Chat in Customer Service Adoption

Continuing on the delivery of the early insights into the third version of the customer service adoption and usage study we are conducting with our friends at KANA®, A…Read More

There are Followers and Then There are Great Leaders Like John Keating

The “In Memoriam” of the 87th Academy Awards stole the show last night as we looked back on some of the world’s most loved characters and…Read More

Tech: Domain View Models For Tridion

Over the past year, I’ve done a lot of .NET DD4T development. I remember back what I started writing some Razor views, my initial thought was &ldquo…Read More

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[Podcast] Loyalty Management Series: Eliminating the “Graffiti” in Your Customer Experience Program

This episode of the Loyalty Management podcast series is titled "Eliminating the “Graffiti” in Your Customer Experience Program", written by Nancy Porte of Verint. There’s…Read More

[Podcast] Loyalty Management Series: Way of the Future: An Integrated Approach to Customer Loyalty Strategies

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati. Developing customer…Read More

[Video] Thought Leadership Series: Interview with Bruce Rogers, Forbes

Loyalty360 Thought Leadership Video Series: Bruce Rogers, Chief Insights Officer, Forbes & Loyalty360 CEO and CMO, Mark Johnson Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights…Read More

[Podcast] Thought Leadership Series: Interview with Bruce Rogers, Forbes

In this edition of Loyalty360's Thought Leadership in Loyalty podcast series, Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights Officer from Forbes, to discuss…Read More

[Podcast] Loyalty Management Series: Sit Down…And Listen

This episode of the Loyalty Management podcast series is titled "Sit Down...And Listen", written by Lonnie Maybe of InMoment. “Everybody is a teacher if you listen.…Read More

[Podcast] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin to discuss the state of loyalty marketing today, how brands can truly understand their customers and…Read More

[Video] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin, to discuss the state of loyalty and customer experience across top industries in today's marketplace. …Read More

[Engagement Expo 2014 Podcast] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

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