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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Marriott Rewards VP: Company Wants to Engage With Customers Outside of Traveling As Well

Many established brands today are looking for ways to effectively understand, engage, and communicate with the younger generation−the generation that’s tech savvy, doesn’t know…Read More

Pizza Patrón Uniquely Engages Mexican Customers

For more than 20 years, Pizza Patrón has been committed to celebrating the diversity of the Latin culture. While most companies merely market to Hispanics, Pizza Patrón…Read More

Choice Hotels Making Top Loyalty Program More Relevant to Customers

The Choice Privileges customer loyalty program for Choice Hotels International surpassed the 20 million member global milestone in late May, and celebrated three consecutive years of placing in the Top 2 rankings…Read More

Why Do Consumers Switch Brands? (Part 2 of 3)

Retaining loyal customers can be just as challenging as acquiring them. Shoppers switch brands sporadically, for reasons that often seem random or illogical.  Although consumers’ ever-changing preferences and…Read More

Spread the ‘Loyalty Bug’ Inside your Organization, and your Customers will ‘Catch-it’ Too

When you stop and do the math, employee turnover is expensive.  Replacing employees can cost up to 43% of their annual salary, so ensuring your employees stay loyal to your…Read More

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Dunkin’ Donuts to Test Mobile Ordering to Improve Customer Experience

Dunkin’ Donuts recently announced plans to test mobile ordering later this year to expand its brand’s ongoing efforts to expand its menu by encouraging customers to try…Read More

Virginia Gift Brands: Innovation More Important than Ever to Retain Loyal Customers

Lynn Gore, who previously was the Vice President of Marketing at Plow & Hearth, has been with Virginia Gift Brands for nearly seven months as its Vice President of Sales…Read More

Customer Interaction Sparks Choice Hotels’ Loyalty Program

The Choice Privileges customer loyalty program for Choice Hotels International surpassed the 20 million member global milestone in late May, and celebrated three consecutive years of placing in the Top 2 rankings…Read More

LOC and Living Local Enter Partnership That Will Help Foster Customer Loyalty

LOC Enterprises, the developer of the first truly universal loyalty card called the LOC Card, is entering a new partnership that will allow its services to be used with 96 merchants…Read More

The Tea Spot Introduces New Loyalty Program to Incentivize Behavior and Drive Social Experience

The Tea Spot has always been focused on its customers since its inception in 2004, and the premium tea retailer recently announced a new loyalty program that will continue to optimize…Read More

AMC Theatres Innovates with Customer Experience Initiatives

AMC Theatres always wants to offer its customers the best and most memorable experiences. As a result, AMC Entertainment Holdings has deployed strategic initiatives. The company’s Board of…Read More

Bed Bath & Beyond Co-founder: Focus Always on the Customer

For Bed Bath & Beyond Co-founder and Co-chairman Warren Eisenberg, the company’s Sept. 23 conference call regarding its second-quarter fiscal 2014 results served as a key platform to put forth…Read More

American Airlines Most Generous Customer Loyalty Rewards Program in U.S.

American Airlines has the most generous customer loyalty rewards program among U.S. airlines, according to a report from travel site Mighty Travels. The report was compiled by testing the…Read More

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Page of 29
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The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

3 Ways to Increase Revenue with Customer Experience Improvement

As a customer yourself, you can intuit the value of great customer experience. But when it comes to making decisions and prioritizing actions inside your business, intuition is rarely enough.…Read More

Loyalty Landscape: The State of the Industry

Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty…Read More

brandbites: What Keeps CMOs Up at Night?

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEO’s and CMO’s at leading brands stay up at…Read More

10 Ways to Engage and Retain Mobile Users

Mobile apps are one of the fastest growing industries in the world, and the numbers are jaw dropping. According to mobithinking projections, it is estimated that in 2017 there will be 4.4…Read More

How to Solve the Retailer-CPG Dilemma

With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention…Read More

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Page of 455
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Marriott Rewards VP: Company Wants to Engage With Customers Outside of Traveling As Well

Many established brands today are looking for ways to effectively understand, engage, and communicate with the younger generation−the generation that’s tech savvy, doesn’t know…Read More

Pizza Patrón Uniquely Engages Mexican Customers

For more than 20 years, Pizza Patrón has been committed to celebrating the diversity of the Latin culture. While most companies merely market to Hispanics, Pizza Patrón…Read More

Choice Hotels Making Top Loyalty Program More Relevant to Customers

The Choice Privileges customer loyalty program for Choice Hotels International surpassed the 20 million member global milestone in late May, and celebrated three consecutive years of placing in the Top 2 rankings…Read More

Why Do Consumers Switch Brands? (Part 2 of 3)

Retaining loyal customers can be just as challenging as acquiring them. Shoppers switch brands sporadically, for reasons that often seem random or illogical.  Although consumers’ ever-changing preferences and…Read More

Spread the ‘Loyalty Bug’ Inside your Organization, and your Customers will ‘Catch-it’ Too

When you stop and do the math, employee turnover is expensive.  Replacing employees can cost up to 43% of their annual salary, so ensuring your employees stay loyal to your…Read More

Transforming Dissatisfied Customers into Brand Loyalists

As a recent Accenture study revealed, two out of every three customers changed service providers in a single year due to poor customer service. The reason: many customers see little…Read More

Never Forget that Your Priceless Customer Loyalty is being Driven by Your Cheapest Hourly Employees

Last week I came upon a loyalty card from a well-known auto service center that provided the user with a $10 discount on each of five oil changes, the sixth oil…Read More

New Balance Reshapes Customer-centric Path Toward Loyalty

Rob DeMartini, President and Chief Executive Officer, New Balance, Inc. sat down with Loyalty360 to discuss the loyalty and customer experience industry and what path his company views on the…Read More

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[Podcast] The Love Matrix: Loyalty to the Brand, or (Just) to the Program’s Discount?

The Love Matrix: Loyalty to the Brand, or (Just) to the Program’s Discount?Read More

[Podcast] The Maturation of Customer Experience – Observations from Customer Conversations

The Maturation of Customer Experience – Observations from Customer ConversationsRead More

[Podcast] Loyalty Killers: Information

Loyalty Killers: InformationRead More

[Podcast] Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty Positioning

Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty PositioningRead More

[Podcast] Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty Positioning

Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty PositioningRead More

[Podcast] Engaging Customers with Math and Art

Engaging Customers with Math and ArtRead More

[Podcast] Setting the Pace with Loyalty: Stride Rite Shifts as Its Customers Shift

Setting the Pace with Loyalty: Stride Rite Shifts as Its Customers ShiftRead More

[Podcast] Red Lion Hotels: Where Everyone Knows Your Customer’s Name

Click to read Red Lion Hotels: Where Everyone Knows Your Customer’s NameRead More

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