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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Providing Key Customer Value Triggers Dell’s Success

Dell−which earned the Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Bronze Winner at the inaugural Loyalty360 Awards at the 7th Annual Loyalty…Read More

52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Chuck E. Cheese Builds Customer Loyalty with Acquisition of Peter Piper Pizza

CEC Entertainment (CEC), which owns Chuck E. Cheese, the popular pizza and entertainment chain with 577 locations nationwide, has announced the acquisition of Peter Piper Pizza, a Phoenix-based pizza chain with…Read More

Customer Experience a Key for U.S. Female Business Owners

Customer experience is a pivotal component for female business owners in the U.S., according to the PNC Women Business Owners survey. What’s more, female business owners focus…Read More

Huntington Touts Customer Value Proposition

Scott Abramowitz, Card Services Director at Huntington Bank, has been a financial services executive for more than 20 years and believes he has never seen a better banking institution than his…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

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Providing Key Customer Value Triggers Dell’s Success

Dell−which earned the Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Bronze Winner at the inaugural Loyalty360 Awards at the 7th Annual Loyalty…Read More

Chuck E. Cheese Builds Customer Loyalty with Acquisition of Peter Piper Pizza

CEC Entertainment (CEC), which owns Chuck E. Cheese, the popular pizza and entertainment chain with 577 locations nationwide, has announced the acquisition of Peter Piper Pizza, a Phoenix-based pizza chain with…Read More

Customer Experience a Key for U.S. Female Business Owners

Customer experience is a pivotal component for female business owners in the U.S., according to the PNC Women Business Owners survey. What’s more, female business owners focus…Read More

Huntington Touts Customer Value Proposition

Scott Abramowitz, Card Services Director at Huntington Bank, has been a financial services executive for more than 20 years and believes he has never seen a better banking institution than his…Read More

NHL’s Montreal Canadiens Launches 1909 Club to Score Loyal Fans

Hockey is a game of gliding skates and goals scored, but caring for a rink requires continual repaving by a Zamboni. In a similar way, acquiring loyal fans and retaining…Read More

C Spire Views Customers as Individuals, Not an Aggregated Mass

C Spire, which garnered a Platinum Award for Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing at the inaugural Loyalty360 Awards in March, recently earned…Read More

Starbucks Ready to Launch More Customer Initiatives

To say Starbucks has been customer-centric and customer-friendly would be an understatement. Now, the mega brand is set to launch a series of customer initiatives ahead of the upcoming holiday…Read More

Security First Corp. Aims to Eliminate Customer Data Risk

Given high profile data breaches in the past year, including Target and Jimmy John’s, marketers and customers alike have grave concerns about how to best secure data. Mark…Read More

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52 Ways to Differentiate a Loyalty Program

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the…Read More

The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

Global Hospitality Company Leads With Award-Winning CEM Program

With over 54,000 users of the Medallia system at 4,000+ properties and 10 brands in 90+ countries, a leading global hospitality company is wired to the voice of its guests. The company calls its…Read More

The Co-Operative Group Developing a ‘Single Customer View’

As a mutual organisation, the Co-operative logically wants to make customers central to everything it does. For its diverse businesses with different histories, the challenge was to create a &lsquo…Read More

brandbites: What Keeps CMOs Up at Night? Vol One Issue Two

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to…Read More

Mobile Apps in the Age of the Consumer

Look around at coffee shop lines, subway platforms, sporting events, concerts, and even papal inaugurations — what is the commonality? The presence of those lovable, enigmatic glowing screens. With each…Read More

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Want to predict your customer’s next move?

People are funny. They’re often fickle, choosy, demanding and impatient. At times, they’ll say one thing and then do another. So when they become customers, how…Read More

Digging the Most Out of the Qualitative Data Mine

Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured…Read More

Dear Facebook, it’s not you. It’s us.

Dear Facebook, Last week, we reached our 7-year anniversary mark. Have we really been together that long?! Because, honestly, it feels like forever. I’m sorry we didn&rsquo…Read More

Amazon’s Next Stop: CPG

Already a world champion in pushing books, music, consumer electronics and general merchandise online, Amazon is entering the CPG space in the same way it conquered these other products: go…Read More

Voice of the Customer: Listening Isn’t Enough

While an increasing number of companies are investing in Voice of the Customer programs, many haven’t realized the level of impact across their businesses that they hoped for.…Read More

Supercharge Your Loyalty Program with Intelligent Customer Engagement

Businesses launch loyalty programs for a number of reasons. Increased customer acquisition, retention, lifetime value, and ultimately, profitability are all goals in the quest to engage customers at a deeper…Read More

The Love Matrix White Paper – What CMOs Need to Know

Scott Robinson leads our loyalty consulting and solutions discipline, and is our thought leader for consumer loyalty strategy engagements. His focus is enabling clients with the best possible solutions for…Read More

Tablet Purchase Journey Relies Heavily on Mobile Web

We all know the consumer purchase journey has changed dramatically since the “mobile web” explosion and continues to evolve rapidly. In order to understand the current state of…Read More

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[Podcast] Loyalty Killers: De-List Dramas

Loyalty Killers: De-List DramasRead More

Exceptional Employee Engagement: A Q&A with Sykes

Exceptional Employee Engagement: A Q&A with SykesRead More

[Podcast] It’s All About the Product

It’s All About the ProductRead More

Watch your Language: Text Analytics Webinar Preview with Spencer Morris, InMoment

Sticks and stones may break some bones, but words can bolster your business. Words in the form of customer feedback possess a real power to build up or harm company…Read More

[Podcast] The Love Matrix: Loyalty to the Brand, or (Just) to the Program’s Discount?

The Love Matrix: Loyalty to the Brand, or (Just) to the Program’s Discount?Read More

[Podcast] The Maturation of Customer Experience – Observations from Customer Conversations

The Maturation of Customer Experience – Observations from Customer ConversationsRead More

[Podcast] Loyalty Killers: Information

Loyalty Killers: InformationRead More

[Podcast] Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty Positioning

Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty PositioningRead More

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