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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Are You Interrogating Your Customers?

We’re well-intentioned. Really, we are. We Customer Experience professionals are passionate about customers and want to do everything within our power to improve their experiences. But in our…Read More

5 Creative Tips To Show Frequent Employee Appreciation (Infographic)

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User Experience is Disrupting the Financial Industry

New services are focusing on impeccable design in web, mobile, and broader support services to allow them to engage consumers in new ways. On the one hand, we are seeing…Read More

Get Content Fit- Part 3: Get Moving

Welcome to the third part in our four part podcast series about Getting your Content Fit. In this episode, Ian Truscott continues to explore our six point content fitness…Read More

Health and Wellness Incentives Provide Fertile Ground for Customer Engagement

As health care costs continue to soar, many organizations are starting to emphasize preventative care to alleviate the massive expenses associated with medical treatment. This shift is good news for…Read More

Weight Watchers CEO Looks Toward Positive Customer Engagement in 2015

For Weight Watchers International CEO James R. Chambers, 2014 wasn’t as successful as he had hoped for from a customer engagement perspective. Revenue dipped 14%, to $1.5 billion, in 2014, but also…Read More

Vision Critical Helps Teams Spark Customer/Fan Engagement

Vision Critical wants to help sports teams enhance their customer engagement levels with fans. Recognized professional sports organizations like the New York Knicks, Toronto Maple Leafs, and NASCAR use Vision…Read More

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Health and Wellness Incentives Provide Fertile Ground for Customer Engagement

As health care costs continue to soar, many organizations are starting to emphasize preventative care to alleviate the massive expenses associated with medical treatment. This shift is good news for…Read More

Weight Watchers CEO Looks Toward Positive Customer Engagement in 2015

For Weight Watchers International CEO James R. Chambers, 2014 wasn’t as successful as he had hoped for from a customer engagement perspective. Revenue dipped 14%, to $1.5 billion, in 2014, but also…Read More

Vision Critical Helps Teams Spark Customer/Fan Engagement

Vision Critical wants to help sports teams enhance their customer engagement levels with fans. Recognized professional sports organizations like the New York Knicks, Toronto Maple Leafs, and NASCAR use Vision…Read More

BP Upgrades Loyalty Program for Greater Value Proposition

BP wants to offer its customers the as much value as possible from its Driver Rewards loyalty program. BP has unveiled a number of improvements to its Driver Rewards loyalty…Read More

Ecommerce Will Completely Alter Traditional In-store Customer Experiences

A customer’s experience with the physical retail store is changing. It might not be extinct anytime soon, but the exponential rise of ecommerce has certainly quickened its evolution.…Read More

Sears Transformation Buoyed by Shop Your Way Loyalty Program Members

Sears Holdings CEO Edward Lampert owes much to his company’s bright spot: Its Shop Your Way loyalty program, which accounts for a staggering 70% of sales. As Sears seeks…Read More

IHOP Wants to be More Customer-centric

DineEquity, which owns and operates IHOP and Applebee’s restaurants, is seeking to become more customer-centric. DineEquity CEO Julia Stewart was very excited during the company’s Feb. 25…Read More

Is the Customer Experience for Global Insurance Consumers Up to Par?

The unfortunate answer to that question is a resounding no. Less than 30% of insurance customers globally are having positive customer experiences, according to the World Insurance Report (WIR) released by…Read More

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan…Read More

Enterprise Customer Management

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits…Read More

The Right Process Drives the Next Generation of Retail Value Propositions

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater…Read More

Establishing True Relationship with Your Customers

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to…Read More

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Page of 537
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Are You Interrogating Your Customers?

We’re well-intentioned. Really, we are. We Customer Experience professionals are passionate about customers and want to do everything within our power to improve their experiences. But in our…Read More

5 Creative Tips To Show Frequent Employee Appreciation (Infographic)

Read More

User Experience is Disrupting the Financial Industry

New services are focusing on impeccable design in web, mobile, and broader support services to allow them to engage consumers in new ways. On the one hand, we are seeing…Read More

Get Content Fit- Part 3: Get Moving

Welcome to the third part in our four part podcast series about Getting your Content Fit. In this episode, Ian Truscott continues to explore our six point content fitness…Read More

How Your Brand Can Effectively Gain Loyalty

Usurp loyalty share from competitors by rewarding your early adopters, making improvements through customer feedback, and remaining true to the core pillars that fueled your initial successes. How Your Brand…Read More

Drive Specific Shopping Behaviour by Optimising the Promotional Mix

The traditional linear path to purchase of awareness, consideration, purchase and re-purchase has crumbled in the face of internet searches, price comparison sites, social media and a multi-channel retail approach.…Read More

Future of Recognition: Embrace Our Mobile Device Dependence

This is the fourth in a series of blog posts highlighting what we are seeing as the current and emerging trends in workforce recognition. In a previous post, I…Read More

The Foundation of Effective Preference Management: A Brief History of Consumer Engagement

Over the 19th and 20th centuries, consumer engagement spanned the town’s lone general store where the owner knew your family and thus your needs, to industrialization…Read More

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[Podcast] Loyalty Management Series: Eliminating the “Graffiti” in Your Customer Experience Program

This episode of the Loyalty Management podcast series is titled "Eliminating the “Graffiti” in Your Customer Experience Program", written by Nancy Porte of Verint. There’s…Read More

[Podcast] Loyalty Management Series: Way of the Future: An Integrated Approach to Customer Loyalty Strategies

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati. Developing customer…Read More

[Video] Thought Leadership Series: Interview with Bruce Rogers, Forbes

Loyalty360 Thought Leadership Video Series: Bruce Rogers, Chief Insights Officer, Forbes & Loyalty360 CEO and CMO, Mark Johnson Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights…Read More

[Podcast] Thought Leadership Series: Interview with Bruce Rogers, Forbes

In this edition of Loyalty360's Thought Leadership in Loyalty podcast series, Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights Officer from Forbes, to discuss…Read More

[Podcast] Loyalty Management Series: Sit Down…And Listen

This episode of the Loyalty Management podcast series is titled "Sit Down...And Listen", written by Lonnie Maybe of InMoment. “Everybody is a teacher if you listen.…Read More

[Podcast] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin to discuss the state of loyalty marketing today, how brands can truly understand their customers and…Read More

[Video] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin, to discuss the state of loyalty and customer experience across top industries in today's marketplace. …Read More

[Engagement Expo 2014 Podcast] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

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