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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Wyndham Hotel Group Q&A: A Loyalty Program That Finally Offers Better Rewards, Greater Access, and More Simplicity

To subvert the disappointing industry trend of lackluster and complex hotel loyalty programs, the Wyndham Hotel Group has just announced a revolutionary new program that is easy to understand, provides…Read More

What Does Customer Centricity Mean to a Financial Services Customer?

Last week I blogged about new ways to gain insight on millennials’ relationship to financial services – sharing our rationale for using an observational methodology to conduct…Read More

2015 Loyalty Report

The 2015 Loyalty Report Loyalty is Changing, Are You Changing With It? The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth…Read More

What Do CIOs Really Think About Customer Experience?

Last week Verint took part in the 2015 CIO Summit of America at the Harvard Club of New York City. The summit was attended by more than 300 CIO/IT…Read More

5 Ways Retailers are Finding Business Value in Social Loyalty

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both…Read More

52 Weeks of Employee Appreciation: Celebrate The End of Q1

It is always important to celebrate the end of a quarter. Whether it is companywide or done within departments, hosting a luncheon is a great way to celebrate! This is…Read More

Outstanding Customer Experience for Insurance Companies – Part 2

The secret sauce for customer success and dealing with the insurance challenges that keep CMOs awake at night Acquisition - fast online quotes for i­­­…Read More

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Wyndham Hotel Group Q&A: A Loyalty Program That Finally Offers Better Rewards, Greater Access, and More Simplicity

To subvert the disappointing industry trend of lackluster and complex hotel loyalty programs, the Wyndham Hotel Group has just announced a revolutionary new program that is easy to understand, provides…Read More

Kwik Chek’s Fast and Convenient Customer Engagement Gets Even Better

As its name implies, the customer engagement at Kwik Chek Food Stores has always been fast. But there’s always room for improvement, especially now that legions of mobile…Read More

Expedia’s Small Hotels Program Elevates Customer Experience

Expedia, one of the world’s largest online travel companies, has elevated the customer experience through the success of its Small Hotels Program in North America. Recently, Expedia announced…Read More

Finish Line CEO Wants Renewed Emphasis on Customer Experience

For its fiscal fourth-quarter and full-year results, Finish Line’s sales rose 6.3% and 9%, respectively. But for Finish Line CEO Glenn Lyon, company officials must do a better job of…Read More

Genesys Customer Experience Platform Goes Far Beyond CRMs

Genesys CMO Reed Henry told Loyalty360 that CRMs have their place in the customer experience/customer loyalty arena. But after the company recently announced a new line of enhancements to…Read More

Customer Experience Differentiates Safelite AutoGlass

Customer experience is a key differentiator for Safelite AutoGlass, which empowers its employees to provide memorable experiences. Recently, Safelite AutoGlass earned eight awards from the International Exceptional Customer Service Award…Read More

Canlan Ice Sports, Hockey Canada Launch Mobile Loyalty Program

Canlan Ice Sports Corp., together with Exchange Solutions and Hockey Canada, announced a mobile-based loyalty program that lets members of Canlan’s Adult Safe Hockey League (ASHL) earn PUCK…Read More

Digital Gifting Customer Experience On the Rise at Sephora

Sephora always wants to differentiate its digital gifting customer experience and, with a big assist from CashStar Commerce, that goal has become a reality. Since it implemented CashStar Commerce, Sephora…Read More

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

2015 Loyalty Report

The 2015 Loyalty Report Loyalty is Changing, Are You Changing With It? The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

CMO Challenge: An Executive Brief

What’s Keeping CMOs Up At Night? What Can They Do About It? It’s truly an exciting time to be a marketer. New technology, massive customer data…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

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What Does Customer Centricity Mean to a Financial Services Customer?

Last week I blogged about new ways to gain insight on millennials’ relationship to financial services – sharing our rationale for using an observational methodology to conduct…Read More

What Do CIOs Really Think About Customer Experience?

Last week Verint took part in the 2015 CIO Summit of America at the Harvard Club of New York City. The summit was attended by more than 300 CIO/IT…Read More

5 Ways Retailers are Finding Business Value in Social Loyalty

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both…Read More

52 Weeks of Employee Appreciation: Celebrate The End of Q1

It is always important to celebrate the end of a quarter. Whether it is companywide or done within departments, hosting a luncheon is a great way to celebrate! This is…Read More

Outstanding Customer Experience for Insurance Companies – Part 2

The secret sauce for customer success and dealing with the insurance challenges that keep CMOs awake at night Acquisition - fast online quotes for i­­­…Read More

Why No CCO?

While most of the marketing world is still fixated on the blurry lines that separate a CMO and CTO, a new role is emerging that may offer some clarification. Enter…Read More

The New KPIs for Achieving Effective Customer Engagement

According to Forrester Research, organizations in industries ranging from airlines to health insurance have the potential to gain hundreds of millions of dollars in revenue when they provide a better…Read More

The Wear of it All

We’ve been anxiously awaiting the launch of the Apple Watch. And, with its announcement earlier this month, Apple is once again ready to demonstrate its ability to &ldquo…Read More

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“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

[Podcast] Loyalty360 Webinar Series: Integrate Your Customer Experience and Employee Engagement Initiatives to Drive Business Performance

Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with organizational strategy and purpose.  Without this…Read More

[Podcast] Loyalty360 Webinar Series: Cult Loyalty: How to Drive the Only Customer Engagement That Will Matter in 2015

Brand loyalty is undergoing a major transition. More than ever before, customers are continually reevaluating their brand choices and carefully discerning which are truly worthy of their scarce dollars and…Read More

[Podcast] Loyalty360 Webinar Series: So You Want to Get Personal?

It is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us…Read More

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