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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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15 Loyalty Marketing Resolutions for 2015

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining …Read More

“Learn” to Innovate: Why Companies that Celebrate Failure Are Only Half-Right

In an effort to counter the fear-based culture that inhibits innovation at many companies, some leaders (Google, Amazon, Roche) have advocated actually celebrating failure. Interesting! Could…Read More

Marketing’s Not Dead, It Gives Life to Loyalty

A recent article from Harvard Business Review entitled “Marketing Is Dead, and Loyalty Killed It” states: “For most people, the word &ldquo…Read More

52 Weeks of Employee Appreciation: Get Your Team Ready for the Last Month of Q1

Rymax is sharing employee appreciation tips all year long on appreciation to help you motivate your employees and create a productive office environment As crazy as it may seem, Q1…Read More

Singaporeans Take a Considered Approach to Tablet Purchase

We recently undertook a study to understand how consumers in Singapore buy tablets. While tablets may attract highly discerning, online savvy consumers, the vast majority (87%) of consumers browse both virtually…Read More

The Anti-Omnichannel Experience

There’s been lots of talk recently about defining the new omnichannel experience.  Perhaps the best way to explain it is to provide a real-life example of what…Read More

Omnichannel And The Truth About Your Mobile App

Mobile application adoption and usage by customers is increasing rapidly across the globe with more and more customers using it as their primary method for self-service. In fact, RackSpace recently…Read More

How to Thrive in a World of Disruption

Forrester Research said it best, “the forces of digital revolution have reached critical mass…the digital revolution threatens every incumbent firm in every industry.”  The only…Read More

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“Customer Journeys” Detail a New Multichannel Approach to Customer Engagement in the Digital Age

The empowerment that technology has afforded modern customers has caught many brands off guard. Access to information and vast communication networks instantly realized through Smartphones and social media have been…Read More

HomeAway’s New Online Booking Strategy Will Dramatically Improve Customer Experience

Vacation rental marketplace HomeAway will dramatically improve its customer experience through a new online booking strategy, according to CEO Brian Sharples. “Our new online booking strategy will support multiple…Read More

Lettuce Entertain You Seeks to Transform its Loyalty Program

Lettuce Entertain You Enterprises (LEYE), which owns, licenses, or manages more than 90 restaurants in Illinois, California, Arizona, Maryland, Virginia, Minnesota, Nevada, and Washington, D.C., wants to transform its 25-year-old…Read More

MasterCard, Connexions Loyalty Expand Loyalty Program Partnership

MasterCard and Connexions Loyalty want to continue the loyalty program partnership the two companies have built. As a result, Connexions Loyalty will expand its services under its existing agreement with…Read More

Customer Engagement Via Mobile Wallet at The Men’s Wearhouse

Matt Stringer, EVP Marketing, The Men’s Wearhouse is excited about the customer engagement levels that have transpired at his company since it incorporated a mobile wallet. Stringer discussed…Read More

Comcast CEO Proud of 2014, But Wants to Transform the Customer Experience

For Brian Roberts, CEO of Comcast Corp., the largest broadcasting and cable company in the world by revenue, 2014 was a great year. There was an overall 6.4% revenue growth, a 6.9% rise…Read More

Omnichannel Conversation Leads Back to Goal of Seamless Customer Experience

In its white paper titled, “Sequencing the Omnichannel Customer Conversation,” Opus Research found that every consumer’s journey is unique, but ensuring a seamless customer experience in…Read More

Employee and Brand Loyalty Rewards Go Global Through ITA Group

Rewarding hard work and appreciating customer loyalty is an encouraging gesture that transcends cultural boundaries. For global corporations, it is also good for business. An effective rewards program can drive…Read More

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15 Loyalty Marketing Resolutions for 2015

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining …Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan…Read More

Enterprise Customer Management

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits…Read More

The Right Process Drives the Next Generation of Retail Value Propositions

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater…Read More

Establishing True Relationship with Your Customers

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to…Read More

Diagnosing the Disconnect

As the adage states, “There are always two sides to every story, and somewhere in the middle lies the truth.” In business, among the places truth can be…Read More

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“Learn” to Innovate: Why Companies that Celebrate Failure Are Only Half-Right

In an effort to counter the fear-based culture that inhibits innovation at many companies, some leaders (Google, Amazon, Roche) have advocated actually celebrating failure. Interesting! Could…Read More

Marketing’s Not Dead, It Gives Life to Loyalty

A recent article from Harvard Business Review entitled “Marketing Is Dead, and Loyalty Killed It” states: “For most people, the word &ldquo…Read More

52 Weeks of Employee Appreciation: Get Your Team Ready for the Last Month of Q1

Rymax is sharing employee appreciation tips all year long on appreciation to help you motivate your employees and create a productive office environment As crazy as it may seem, Q1…Read More

Singaporeans Take a Considered Approach to Tablet Purchase

We recently undertook a study to understand how consumers in Singapore buy tablets. While tablets may attract highly discerning, online savvy consumers, the vast majority (87%) of consumers browse both virtually…Read More

The Anti-Omnichannel Experience

There’s been lots of talk recently about defining the new omnichannel experience.  Perhaps the best way to explain it is to provide a real-life example of what…Read More

Omnichannel And The Truth About Your Mobile App

Mobile application adoption and usage by customers is increasing rapidly across the globe with more and more customers using it as their primary method for self-service. In fact, RackSpace recently…Read More

How to Thrive in a World of Disruption

Forrester Research said it best, “the forces of digital revolution have reached critical mass…the digital revolution threatens every incumbent firm in every industry.”  The only…Read More

Big Data is a Big Deal: Make the Most of it

When Teradata surveyed over 1,500 worldwide marketing and communications executives in 2014, they found an overwhelming response to what their priorities were in 2014. What did 92% of marketers agree they were prioritizing? Individualized…Read More

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[Podcast] Loyalty Management Series: Eliminating the “Graffiti” in Your Customer Experience Program

This episode of the Loyalty Management podcast series is titled "Eliminating the “Graffiti” in Your Customer Experience Program", written by Nancy Porte of Verint. There’s…Read More

[Podcast] Loyalty Management Series: Way of the Future: An Integrated Approach to Customer Loyalty Strategies

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati. Developing customer…Read More

[Video] Thought Leadership Series: Interview with Bruce Rogers, Forbes

Loyalty360 Thought Leadership Video Series: Bruce Rogers, Chief Insights Officer, Forbes & Loyalty360 CEO and CMO, Mark Johnson Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights…Read More

[Podcast] Thought Leadership Series: Interview with Bruce Rogers, Forbes

In this edition of Loyalty360's Thought Leadership in Loyalty podcast series, Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights Officer from Forbes, to discuss…Read More

[Podcast] Loyalty Management Series: Sit Down…And Listen

This episode of the Loyalty Management podcast series is titled "Sit Down...And Listen", written by Lonnie Maybe of InMoment. “Everybody is a teacher if you listen.…Read More

[Podcast] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin to discuss the state of loyalty marketing today, how brands can truly understand their customers and…Read More

[Video] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin, to discuss the state of loyalty and customer experience across top industries in today's marketplace. …Read More

[Engagement Expo 2014 Podcast] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

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