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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst…Read More

Customer Experience: How to Rise above Competitors

Companies that compete solely on price or product are facing a losing battle. It’s simply not enough to differentiate a company in today’s market. On the…Read More

Goal Setting from the Shark Tank

I rarely watch TV unless the Cardinals or the Packers are featured. I’ve never watched the ABC reality show“Shark Tank,” and I…Read More

Transparency and Simplicity Propel Sam’s Club Brand Loyalty with MasterCard 5-3-1 Cash Back Program

The Sam’s Club MasterCard 5-3-1 Cash Back program, which is managed by Synchrony Financial, has created keen customer engagement and memorable customer experiences since it launched less…Read More

AngieCash Loyalty Program Drives Customer Engagement

Jon Buck, Director of Member Engagement and Retention at Angie’s List, is head of the AngieCash loyalty program that continues to spark customer engagement among members. Buck and…Read More

Mattel Focuses on Brand Building and Brand Loyalty

Mattel CEO Chris Sinclair realizes that the iconic brand has to dig deep and leverage many wonderful assets to propel brand loyalty. Sinclair outlined his strategic priorities during the company…Read More

Oracle’s New Customer Engagement Connectivity Tools Provide Real-Time Relevancy

This year’s Modern Marketing Experience in Las Vegas was an enlightening conference to help marketing professionals across every facet of the customer experience landscape discover and embrace innovative…Read More

Voice Biometrics Helps Improve the Customer Experience

In a feature earlier this month, Biometric Update put the spotlight on Verint’s announcement that it has added voice biometrics capabilities to its enterprise workforce optimization…Read More

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Transparency and Simplicity Propel Sam’s Club Brand Loyalty with MasterCard 5-3-1 Cash Back Program

The Sam’s Club MasterCard 5-3-1 Cash Back program, which is managed by Synchrony Financial, has created keen customer engagement and memorable customer experiences since it launched less…Read More

AngieCash Loyalty Program Drives Customer Engagement

Jon Buck, Director of Member Engagement and Retention at Angie’s List, is head of the AngieCash loyalty program that continues to spark customer engagement among members. Buck and…Read More

Mattel Focuses on Brand Building and Brand Loyalty

Mattel CEO Chris Sinclair realizes that the iconic brand has to dig deep and leverage many wonderful assets to propel brand loyalty. Sinclair outlined his strategic priorities during the company…Read More

Oracle’s New Customer Engagement Connectivity Tools Provide Real-Time Relevancy

This year’s Modern Marketing Experience in Las Vegas was an enlightening conference to help marketing professionals across every facet of the customer experience landscape discover and embrace innovative…Read More

New Frontiers of Customer Engagement Are on the Horizon

There’s a reason why the stories of those who have broken the grip of convention tend to endure. Whether discussing art or science or anything in between, the…Read More

Earning Customer Loyalty through Data-driven Solutions

During Thursday’s Loyalty360 webinar, Mind the Intelligence Gap: Get on Track to Earning Customer Loyalty, which was presented by Clutch, Mark Harrington, Vice President of Marketing…Read More

IHG Recognizes Members with Enhancements to Loyalty Program

IHG (Intercontinental Hotels Group) wants to make its highly successful loyalty program−IHG® Rewards Club−bigger and better for its members. In-depth quantitative research conducted in the…Read More

Customer Engagement, Satisfaction Key Delta’s Operations Success

Delta Air Lines CEO Richard Anderson is excited about the company’s trajectory for 2015, including customer engagement and customer satisfaction levels. During Delta’s first-quarter earnings conference call…Read More

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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst…Read More

41 Loyalty Marketing Ideas 2015 Edition

Loyalty has changed . Consumers demand more than just coupons and discounts. For 2015, it’s all about the customer. Brands must offer experiences and rewards that are personal,…Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

2015 Loyalty Report

The 2015 Loyalty Report Loyalty is Changing, Are You Changing With It? The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth…Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and …Read More

Improved Engagement Maturity Through Preference Management

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies…Read More

The Secret for Engaging Moms to Try, Buy and Share

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of…Read More

CMO Challenge: An Executive Brief

What’s Keeping CMOs Up At Night? What Can They Do About It? It’s truly an exciting time to be a marketer. New technology, massive customer data…Read More

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Customer Experience: How to Rise above Competitors

Companies that compete solely on price or product are facing a losing battle. It’s simply not enough to differentiate a company in today’s market. On the…Read More

Goal Setting from the Shark Tank

I rarely watch TV unless the Cardinals or the Packers are featured. I’ve never watched the ABC reality show“Shark Tank,” and I…Read More

Voice Biometrics Helps Improve the Customer Experience

In a feature earlier this month, Biometric Update put the spotlight on Verint’s announcement that it has added voice biometrics capabilities to its enterprise workforce optimization…Read More

Use National High Five Day as a Day for Employee Appreciation.

Ever wonder why good, hard-working employees leave their job? Simply put, you haven’t met the employee’s needs. Feeling underappreciated causes a sense of uncertainty, counteracting an…Read More

The Rise of the Enterprise App

These days, it seems like there is an app for EVERYTHING. So why would a business or organization want to create another one? Good question. Our answer: Because you…Read More

Today’s Branches – Bigger Isn’t Always Better

As consumers, we’ve been taught that bigger—or more—is always better. More money. Bigger houses. Larger data plans. All-you-can eat buffets. However, this is not…Read More

The Wanderlust Employee: Three Creative Ways to Keep Them Grounded

There are some people who never get the uncontrollable urge to travel. Staying within their comfort zone, often turning to a sedentary 9-5 job is fulfilling enough. While for others,…Read More

CMB Researcher in Residence: A Chat with Avis Budget Group’s Eric Smuda

Avis Budget Group’s VP of Customer Insights and Experience, Eric Smuda, sat down with CMB’s Judy Melanson to talk about Customer Experience, suppliers, and…Read More

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[Podcast] Loyalty Management Series: Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed

This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed", written by Clay Walton-House of Lenati. For loyalty marketers today,…Read More

[Podcast] Loyalty Management Series: Journey Mapping Has a New Customer – The Marketing Department

This episode of the Loyalty Management podcast series is titled "Journey Mapping Has a New Customer – The Marketing Department", written by Nancy Porte of Verint. There is no…Read More

[Podcast] Loyalty Management Series: Keeping your Message Simple Helps to Drive Loyalty to Your Brand

This episode of the Loyalty Management podcast series is titled "Keeping your Message Simple Helps to Drive Loyalty to Your Brand", written by Joe Disharoon of Epsilon. “Don…Read More

“Time to Get Personal”: Webinar Preview with Peter Oxley, ResponseTek

Click to register for this upcoming webinar presented by ResponseTek! Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his…Read More

[Podcast] Loyalty360 Webinar Series: The Secrets to CPG Success in Today’s Market

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their…Read More

[Podcast] Loyalty360 Webinar Series: 5 Steps to Assess the Health & Effectiveness of Your Loyalty Program

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly.…Read More

[Podcast] Loyalty Management Series: To Cobrand Or Not To Cobrand?

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.    Cobrand credit card…Read More

[Podcast] Loyalty360 Webinar Series: Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses.…Read More

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