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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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25 Loyalty and Engagement Stats You Need to Know

Establishing connections with customers is essential to build loyalty. To do that successfully, brands must understand their target audience and their motivations for joining a program. Building loyalty requires that…Read More

A 20-point Scrabble Word That Matters: Quality

Try as we might, we aren’t ubiquitous creatures. When you can’t be everywhere at once, there is usually data somewhere to fall back on. So you…Read More

Safe City Programs Spread Around the World

Around the globe, new Safe City programs are being initiated every year. Cities both large and small are looking at ways in which they can unify the efforts of various…Read More

6 Surveys You Need to Conduct this Holiday Season

Just 34 days make up the commerce-laden holiday season bookended by Thanksgiving and New Year’s Day. It’s a short window of time representing billions of dollars in…Read More

Netflix, Amazon Prime to Have Customer Engagement and Viewership Measured by Nielsen

It’s undeniable – traditional television viewership is beginning to reach a point of no return. Primetime is becoming any time, and audiences across the globe are creating their…Read More

Loyal Customers Represent the Very Essence of Dunkin’ Donuts Brand

Dunkin’ Donuts has an intensely loyal customer base, something that is not lost on company officials. The DD Perks Rewards loyalty program, which launched in January, has been highly…Read More

DSW Paves the Road to Customer-centricity

DSW, a leading branded footwear and accessories retailer, is steadily paving its road to customer-centricity. Focusing on customer engagement and brand loyalty has sparked DSW on its customer-focused journey. During…Read More

E-book Highlights 25 Customer Loyalty and Engagement Stats Marketers Need to Know

All marketers are forever searching for that magical customer engagement recipe that will instantly transform their respective companies into massive retail entities. While this might not solve all of those…Read More

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Netflix, Amazon Prime to Have Customer Engagement and Viewership Measured by Nielsen

It’s undeniable – traditional television viewership is beginning to reach a point of no return. Primetime is becoming any time, and audiences across the globe are creating their…Read More

Loyal Customers Represent the Very Essence of Dunkin’ Donuts Brand

Dunkin’ Donuts has an intensely loyal customer base, something that is not lost on company officials. The DD Perks Rewards loyalty program, which launched in January, has been highly…Read More

DSW Paves the Road to Customer-centricity

DSW, a leading branded footwear and accessories retailer, is steadily paving its road to customer-centricity. Focusing on customer engagement and brand loyalty has sparked DSW on its customer-focused journey. During…Read More

E-book Highlights 25 Customer Loyalty and Engagement Stats Marketers Need to Know

All marketers are forever searching for that magical customer engagement recipe that will instantly transform their respective companies into massive retail entities. While this might not solve all of those…Read More

Time Warner Cable Plans to Reinvent the Customer Experience Market by Market

Time Warner Cable recently completed the rollout of its “TWC Maxx” program in Los Angeles and New York City intended to significantly enhance the customer experience. Key enhancements…Read More

Five Holiday Retail Customer Loyalty Lessons Learned from Back-to-School

Last summer, we surveyed more than 100 small business owners, managers, and 700 shoppers about back-to-school shopping, and the results were clear: Having a loyalty program in place to…Read More

Rewards Program Shines Light on Most Loyal Customers at Brown Shoe Company

Many marketers view customer loyalty programs as key differentiators on the road to success. Just ask Brown Shoe Company. During the company’s third-quarter financial results conference call on…Read More

First Hawaiian Bank Upgrades Customer Experience with Video Tellers

First Hawaiian Bank wants to offer the best possible customer experience and, with that in mind, it recently opened its new Waiakea branch that is equipped with video teller machines. …Read More

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25 Loyalty and Engagement Stats You Need to Know

Establishing connections with customers is essential to build loyalty. To do that successfully, brands must understand their target audience and their motivations for joining a program. Building loyalty requires that…Read More

Optimizing Value from Market Research (Part One)

Most companies fail to realize the best value from their market research efforts. That’s usually due to a lack of coordination among those doing the research and…Read More

‘Tis the Season to Use Your Mobile Apps to Drive Revenues

This year, the holiday season is expected to see an increase of 5 percent in sales coming on the heels of last year’s 3.6 percent increase according to dex media.…Read More

Five Strategies that Align Employees, Customers,  and the Organization

Businesses across the globe feel a great shift: The competitive  landscape is changing, opening the door to more organizations  gunning for growth. From our increased reliance on technology…Read More

Six Best Practices : Translate Your Customer Experience Visions Into Powerful Frontline Behaviors

Why Read This White Paper? According to Gallup’s 2013 study “State of the American Workplace,” 70% of employees are not engaged at work. Most organizations…Read More

Rewriting the Gifting Rules in the Omni-Channel Age

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards…Read More

Mastering Adaptive Customer Engagements

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands…Read More

Global Hospitality Company Leads With Award-Winning CEM Program

With over 54,000 users of the Medallia system at 4,000+ properties and 10 brands in 90+ countries, a leading global hospitality company is wired to the voice of its guests. The company calls its…Read More

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A 20-point Scrabble Word That Matters: Quality

Try as we might, we aren’t ubiquitous creatures. When you can’t be everywhere at once, there is usually data somewhere to fall back on. So you…Read More

Safe City Programs Spread Around the World

Around the globe, new Safe City programs are being initiated every year. Cities both large and small are looking at ways in which they can unify the efforts of various…Read More

6 Surveys You Need to Conduct this Holiday Season

Just 34 days make up the commerce-laden holiday season bookended by Thanksgiving and New Year’s Day. It’s a short window of time representing billions of dollars in…Read More

InComm and PayPal Collaborate to Offer Digital Gift Cards

InComm today announced that PayPal will utilize the InComm Digital Solutions (IDS) platform to support PayPal’s digital gifts services. The partnership will help to connect hundreds of IDS-integrated…Read More

Qantas Launches Analytics Venture, Red Planet

Qantas Loyalty, the customer loyalty arm of the giant Australian airline, has launched a data analytics firm known as Red Planet. The new company is positioning the massive data…Read More

Surveying Seniors and Other Difficult to Reach Populations

Much of the change in the market research industry revolves around moving data collection online. Tools such as Cvent are excellent at collecting survey data interactively, yet they are also…Read More

How Marketing Turns Data Magically Into Profits

Marketing has evolved - thankfully - from the days when everyone just thought of us as the brochures and tradeshows people. Nowadays, we're as likely to be focused on…Read More

Mobile App Marketing Platforms for Agencies: Helping Your Clients Reach Their Mobile Users

Digital, marketing, and advertising agencies know that their clients need to engage their customers within mobile. According to the book, “The Mobile Mind Shift” by Forrester Research, &ldquo…Read More

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Break the Endless Cycle of Discounting: 5 Approaches to Brand Loyalty

  When it comes to true brand loyalty, emotional decisions trump rational ones every time. Join Bond Brand Loyalty as it discusses what it takes to elevate your loyalty strategy…Read More

[Podcast] Why Customer Personas Matter in Loyalty Rewards Programs

In a loyalty context, the term "consumer" is one of the most reductionist ways to describe your customers. That's all great, if your only aim is to make money.…Read More

[Engagement Expo 2014] Multiplying the Power of Experience and Engagement

The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So…Read More

[Engagement Expo 2014] How Starbucks Builds a Better Customer Experience - in the Cafe, on your Phone and in your Car

Paul Conder, Principal and Customer Experience lead at Lenati LLC - will discuss how to create a holistic customer experience in all aspects of your business; connecting creative, customer insights,…Read More

[Engagement Expo 2014] The CX Loyalty Connection

In the fields of Customer Experience and Loyalty, professionals often express the value they bring a team in terms of customer engagement over time. Both disciplines aim to develop a…Read More

[Engagement Expo 2014] The Customer Experience: Creating Emotional Connections that Drive Financial Results - A Joint Perspective by Gallup and Loyalty360

Customer Experience is more than just a buzz word - it's a critical leg of the journey to customer loyalty. Brands are grappling to understand the new technologies and…Read More

[Engagement Expo 2014] Beyond Satisfaction: Ford’s Pursuit of Loyalty

The automotive industry has been focused on customer satisfaction for over 30 years. Automakers measure it meticulously, often relying on third parties who rank each brand on a scale of customer…Read More

[Engagement Expo 2014] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

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