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Virgin America Success Story: Where Lifting Loyalty is Both Art and Science

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With new planes, attractive fares, in-flight internet, and a video touch screen on every seatback that offers on-demand menus and infinite entertainment, it's as if Virgin America seeks to replace conventional loyalty with an even stronger bong.

 

It's succeeding: its frequent-flyer population of 1.8 million is not just the industry's fastest growing - climbing at over 40 percent a year - they are also the most engaged. Virgin America's frequent flyers spend 25 percent more with the airline than non-members, while nearly half have been active within the past 12 months compared to the industry norm of 33 percent.

 

What accounts for this extraordinary connection between Virgin American and its frequent flyers? Download the full whitepaper to find out!

 

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