You count on marketing and spend a lot on marketing campaigns to drive leads, pull in customers, position your brand, position your product…all to help make the SALE. The microscope is turned on, the numbers are being reviewed more and more often; everyone is trying to secure more sales with a lot less money and resources. What if you could double, triple or quadruple your marketing efforts without doubling or tripling
your budget?

Advertising Age’s article, Employees No longer Baggage, but Blessing (Snyder Bulik, B., November, 2010) highlights why many large organizations are engaging their own employees to help get their marketing messages across to consumers, including:

• Employees are consumers too.
• Many employees are on the front lines – the last 10 yards where your customer experiences your brand firsthand.
• If you sell the marketing message to your employees, they will sell it for you.
• It humanizes your brand and puts a face on your company.