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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

Cookies & Creative: Keys to Programmatic Advertising

Last week in sunny Santa Clara, Calif., LiveRamp hosted its annual RampUp! Summit with more than 1,500 brands, agencies and industry insiders in attendance. In addition to the excitement about the…Read More

Finding the Lowest Common Denominator

Look across any organization, and you see dozens—if not hundreds—of similar (but different) initiatives when it comes to motivation. They are similar because they motivate specific…Read More

The Good Consultant

Once, I heard a parable that has stuck with me and served me well in my personal and my professional lives. It involves a wealthy man who hires his friend,…Read More

Failure in B2B — Not with a Bang, but a Whimper

Failure isn’t pretty. From Motorola’s Iridium to Google Wave, business history is full of stories of huge, successful companies making some pretty bad…Read More

Why You Need a Feedback Program: A Lesson from #TheDress

On a night, seemingly just like any other, the internet spun into a frenzy of discord. The culprit was a photograph of a dress, and not just any dress—…Read More

52 Weeks of Employee Appreciation: Award & Recognize Your Employees

The key to expressing employee appreciation is to award and recognize! This Friday, March 6th is National Employee Appreciation Day and whether it is gifting a dedicated employee a pair…Read More

Hayneedle.com Launches New Loyalty Program

Hayneedle.com, one of the country’s largest online retailers of home furnishings and décor, has launched a new loyalty program called My Hayneedle Rewards. The new…Read More

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Hayneedle.com Launches New Loyalty Program

Hayneedle.com, one of the country’s largest online retailers of home furnishings and décor, has launched a new loyalty program called My Hayneedle Rewards. The new…Read More

Forbes Q&A: Brand Loyalty Solutions in the Age of Complexity

Bruce Rogers, Chief Insights Officer at Forbes Media, and his Insights Group team conduct research and provide thought leadership around building customer-centric organizations and around driving data and analytics throughout…Read More

Best Buy Wants to Build a Differentiated Customer Experience

Best Buy CEO Hubert Joly wants to build a differentiated customer experience. During Tuesday’s fourth-quarter earnings conference call, Joly said he believes a differentiated customer experience can happen…Read More

Viggle’s Loyalty Program Offers Rewards for Enjoying Entertainment Media

Viggle, the mobile entertainment marketing and rewards platform, has become the crucial link that finally bridges the relationship between media content developers and media consumers. Whether for information or entertainment,…Read More

J.C. Penney is Back: Focused on Earning Customer Loyalty

During J. C. Penney’s Feb. 27 fourth-quarter earnings conference call, CEO Myron E. Ullman uttered the words that have been far away from the beleaguered general merchandise retailer in…Read More

The Next Generation of Loyalty Programs Uses Data to Customize Experiences

The days of blindly offering a generic 20% off coupon as a way to increase in-store traffic and drive brand loyalty are dead. The future of effective customer engagement relies on…Read More

Taco John’s Teams with InMoment to Upgrade CRM Strategies

Taco John’s, one of America’s leading quick serve Mexican restaurants, has recently partnered with InMoment, a cloud-based customer engagement and consulting agency, to improve customer relationship…Read More

Brand Advocacy Drives Customer Retention

Brand advocacy drives customer retention and the more touch points a brand uses with its customers, the better. During Tuesday’s webinar, The Secrets to CPG Success in Today…Read More

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Differentiation through Outstanding Customer Experience

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back,…Read More

The Loyalty Program Participant Profile

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash.…Read More

Making the Case for Preference Management

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should…Read More

The Mommy Profiles: How to Market to Your Perfect Mom

Let’s give our brains a break and let our humanity take over for just a moment. We can measure percentages, statistics, averages and can even create predictive models,…Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan…Read More

Enterprise Customer Management

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits…Read More

The Right Process Drives the Next Generation of Retail Value Propositions

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater…Read More

Establishing True Relationship with Your Customers

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to…Read More

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Cookies & Creative: Keys to Programmatic Advertising

Last week in sunny Santa Clara, Calif., LiveRamp hosted its annual RampUp! Summit with more than 1,500 brands, agencies and industry insiders in attendance. In addition to the excitement about the…Read More

Finding the Lowest Common Denominator

Look across any organization, and you see dozens—if not hundreds—of similar (but different) initiatives when it comes to motivation. They are similar because they motivate specific…Read More

The Good Consultant

Once, I heard a parable that has stuck with me and served me well in my personal and my professional lives. It involves a wealthy man who hires his friend,…Read More

Failure in B2B — Not with a Bang, but a Whimper

Failure isn’t pretty. From Motorola’s Iridium to Google Wave, business history is full of stories of huge, successful companies making some pretty bad…Read More

Why You Need a Feedback Program: A Lesson from #TheDress

On a night, seemingly just like any other, the internet spun into a frenzy of discord. The culprit was a photograph of a dress, and not just any dress—…Read More

52 Weeks of Employee Appreciation: Award & Recognize Your Employees

The key to expressing employee appreciation is to award and recognize! This Friday, March 6th is National Employee Appreciation Day and whether it is gifting a dedicated employee a pair…Read More

Loyalty Programs Drive Higher Prices and Referrals

It’s not difficult to see why consumers embrace loyalty programs, in fact, 71% of online consumers belong to at least one rewards program, according to Forrester Research. Rewards programs…Read More

Can Smarter Video Equal Business Intelligence?

Not long ago, video surveillance was used primarily for a couple of very distinct purposes—mainly capturing evidence of a crime or another incident such as a slip and…Read More

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[Podcast] Loyalty Management Series: Eliminating the “Graffiti” in Your Customer Experience Program

This episode of the Loyalty Management podcast series is titled "Eliminating the “Graffiti” in Your Customer Experience Program", written by Nancy Porte of Verint. There’s…Read More

[Podcast] Loyalty Management Series: Way of the Future: An Integrated Approach to Customer Loyalty Strategies

This episode of the Loyalty Management podcast series is titled "Way of the Future: An Integrated Approach to Customer Loyalty Strategies", written by Clay Walton-House of Lenati. Developing customer…Read More

[Video] Thought Leadership Series: Interview with Bruce Rogers, Forbes

Loyalty360 Thought Leadership Video Series: Bruce Rogers, Chief Insights Officer, Forbes & Loyalty360 CEO and CMO, Mark Johnson Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights…Read More

[Podcast] Thought Leadership Series: Interview with Bruce Rogers, Forbes

In this edition of Loyalty360's Thought Leadership in Loyalty podcast series, Loyalty360's Mark Johnson talks with Bruce Rogers, Chief Insights Officer from Forbes, to discuss…Read More

[Podcast] Loyalty Management Series: Sit Down…And Listen

This episode of the Loyalty Management podcast series is titled "Sit Down...And Listen", written by Lonnie Maybe of InMoment. “Everybody is a teacher if you listen.…Read More

[Podcast] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin to discuss the state of loyalty marketing today, how brands can truly understand their customers and…Read More

[Video] Thought Leadership Series: Interview with Phil Rubin, CEO, rDialogue

Loyalty360 CEO and CMO Mark Johnson sat down with rDialogue CEO Phil Rubin, to discuss the state of loyalty and customer experience across top industries in today's marketplace. …Read More

[Engagement Expo 2014 Podcast] Increasing Brand Engagement Through Behavioral Economics

Brand engagement doesn't happen from a single stimulus or simple engagement tactic. In order to create intimate brand satisfaction, every element a customer experiences needs to…Read More

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