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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

Comcast Creates New Customer Experience Role; Aims to Make Customers the Priority

Comcast Corp., the nation's largest video, high-speed Internet and phone provider, has demonstrated a fresh commitment to customer service with the creation of a new customer experience position. In…Read More

Regal Cinemas Going Mobile for Enhanced Customer Experience

As the Regal Entertainment Group, which operates the largest and most geographically diverse theatre circuit in the United States−consisting of 7,347 screens in 573 theatres in 42 states along with…Read More

Publix Super Markets Treats Customers Like Royalty

On its company website, Publix offers the following message aimed at always delivering exemplary customer service: “Publix aims to be a great employer. We hire associates who have a…Read More

MasterCard’s Updated Travel Concierge App Improves Customer Experience

During Tuesday’s Loyalty360 webinar, “Best Practices for Reaching the Connected Traveler,” which was hosted by Aspire Lifestyles, MasterCard, and R/GA, the focus was on today…Read More

6 Critical Tips for App Personalization

Your customers don’t fit into a single mold, so why treat them like they do? It took a while, but marketers have come to realize that sending mass…Read More

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Comcast Creates New Customer Experience Role; Aims to Make Customers the Priority

Comcast Corp., the nation's largest video, high-speed Internet and phone provider, has demonstrated a fresh commitment to customer service with the creation of a new customer experience position. In…Read More

Regal Cinemas Going Mobile for Enhanced Customer Experience

As the Regal Entertainment Group, which operates the largest and most geographically diverse theatre circuit in the United States−consisting of 7,347 screens in 573 theatres in 42 states along with…Read More

MasterCard’s Updated Travel Concierge App Improves Customer Experience

During Tuesday’s Loyalty360 webinar, “Best Practices for Reaching the Connected Traveler,” which was hosted by Aspire Lifestyles, MasterCard, and R/GA, the focus was on today…Read More

Sephora Tops Omni-channel Digital Gifting Experience Rankings

Sephora has been a consistent performer in RSR Research’s Digital Gift Card Benchmark Study. Now in its fourth edition, Sephora walked off with the top prize. RSR Research…Read More

Dunkin’ Donuts to Test Mobile Ordering to Improve Customer Experience

Dunkin’ Donuts recently announced plans to test mobile ordering later this year to expand its brand’s ongoing efforts to expand its menu by encouraging customers to try…Read More

Virginia Gift Brands: Innovation More Important than Ever to Retain Loyal Customers

Lynn Gore, who previously was the Vice President of Marketing at Plow & Hearth, has been with Virginia Gift Brands for nearly seven months as its Vice President of Sales…Read More

Customer Interaction Sparks Choice Hotels’ Loyalty Program

The Choice Privileges customer loyalty program for Choice Hotels International surpassed the 20 million member global milestone in late May, and celebrated three consecutive years of placing in the Top 2 rankings…Read More

LOC and Living Local Enter Partnership That Will Help Foster Customer Loyalty

LOC Enterprises, the developer of the first truly universal loyalty card called the LOC Card, is entering a new partnership that will allow its services to be used with 96 merchants…Read More

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The Power of Real Relationships

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is…Read More

10 1/2 Things to Consider When Evaluating a Multichannel Loyalty Program

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts,…Read More

Marketing Transformed: Big Data Sciences and the Revolution of Customer Engagement and Loyalty

The digital transformation happening now in marketing will drive more change to customer loyalty in the coming five years than the last few centuries combined. To manage it, marketers need…Read More

3 Ways to Increase Revenue with Customer Experience Improvement

As a customer yourself, you can intuit the value of great customer experience. But when it comes to making decisions and prioritizing actions inside your business, intuition is rarely enough.…Read More

Loyalty Landscape: The State of the Industry

Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty…Read More

brandbites: What Keeps CMOs Up at Night?

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEO’s and CMO’s at leading brands stay up at…Read More

10 Ways to Engage and Retain Mobile Users

Mobile apps are one of the fastest growing industries in the world, and the numbers are jaw dropping. According to mobithinking projections, it is estimated that in 2017 there will be 4.4…Read More

How to Solve the Retailer-CPG Dilemma

With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention…Read More

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Publix Super Markets Treats Customers Like Royalty

On its company website, Publix offers the following message aimed at always delivering exemplary customer service: “Publix aims to be a great employer. We hire associates who have a…Read More

6 Critical Tips for App Personalization

Your customers don’t fit into a single mold, so why treat them like they do? It took a while, but marketers have come to realize that sending mass…Read More

How We’re Building A Recruiting Process That Puts Candidates First

How many great candidates do you think you’re losing because of flaws in your recruiting process? The truth is that many companies – especially large or fast growing…Read More

Shellshock & Contact Centers – What You Need to Know

At Genesys, the security of our software – both in the cloud and on-premises – is extremely important to us. Over the past few days, Genesys has received…Read More

Marketers, What You’ve Been Missing Is Found at Booth 720

Marketers have been the center of an explosion of technology and consumer expectations that is exciting and career-making. Yet there are plenty of missing parts that are keeping us from…Read More

Marriott Rewards VP: Company Wants to Engage With Customers Outside of Traveling As Well

Many established brands today are looking for ways to effectively understand, engage, and communicate with the younger generation−the generation that’s tech savvy, doesn’t know…Read More

Pizza Patrón Uniquely Engages Mexican Customers

For more than 20 years, Pizza Patrón has been committed to celebrating the diversity of the Latin culture. While most companies merely market to Hispanics, Pizza Patrón…Read More

Choice Hotels Making Top Loyalty Program More Relevant to Customers

The Choice Privileges customer loyalty program for Choice Hotels International surpassed the 20 million member global milestone in late May, and celebrated three consecutive years of placing in the Top 2 rankings…Read More

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[Podcast] The Love Matrix: Loyalty to the Brand, or (Just) to the Program’s Discount?

The Love Matrix: Loyalty to the Brand, or (Just) to the Program’s Discount?Read More

[Podcast] The Maturation of Customer Experience – Observations from Customer Conversations

The Maturation of Customer Experience – Observations from Customer ConversationsRead More

[Podcast] Loyalty Killers: Information

Loyalty Killers: InformationRead More

[Podcast] Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty Positioning

Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty PositioningRead More

[Podcast] Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty Positioning

Sprint’s Framily Plan - Creative Advertising Meets Brand Loyalty PositioningRead More

[Podcast] Engaging Customers with Math and Art

Engaging Customers with Math and ArtRead More

[Podcast] Setting the Pace with Loyalty: Stride Rite Shifts as Its Customers Shift

Setting the Pace with Loyalty: Stride Rite Shifts as Its Customers ShiftRead More

[Podcast] Red Lion Hotels: Where Everyone Knows Your Customer’s Name

Click to read Red Lion Hotels: Where Everyone Knows Your Customer’s NameRead More

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