Many businesses throughout the United Arab Emirates are continually racing to improve the customer experience for consumers all across the region. For retailers, this includes a combination of in store and online customer engagement to better introduce an increasingly seamless experience.
Zain Bahrain, one of the leading telecom providers and mobile device retailers in the Kingdom of Bahrain, is another company that is moving swiftly in this direction. Through an innovative Customer Visit Management system, Zain Bahrain is now instituting a host of new services to enhance the customer experience across its network of stores.
Now customers visiting all 22 of the telecom company’s stores can begin taking advantage of an advanced customer experience. Zain Bahrain customers will have the ability to book and schedule store visits ahead of time through the brand’s website and gain access to a 24/7 customer service line. A host of in store displays, demos, and interactive screens will also help customers engage with products to help them better understand what will fit their needs.
Additional customer service support will be further provided via a number of channels including a Live Chat self-service line, which will offer continuous help from dedicated service agents who will address all queries and customer concerns.
Currently, Live Chat will be available at eight stores.
As another added bonus, customers that sign up for Zain Bahrain’s exclusive Signature VIP loyalty program will get instant access to service and care at any of Zain's experience shops. This includes Smart Desk, which provides advanced technical care to customers with smart phones, laptops, tablets, broadband devices and more.
"Our top priority at Zain Bahrain is to provide the best experience, offer more ease and better convenience to the needs of our growing customer base,” said Arslan Khan, Zain Bahrain Director of Sales and Customer Care. “Driving innovation is our passion and we continuously challenge ourselves to introduce the service and technologies that is truly customer focused. This is the key to our success."
Zain Bahrain’s invigorated commitment to improving the customer experience will not only be service-based, however. Some of the improvements will also be ascetic. Zain Bahrain’s “re-branded retail footprint” also comes complete with a new lively and energetic color scheme to better provide a friendly atmosphere for everyone.