Walgreens wants its customers to have even better experiences in their stores, thanks to using augmented technology as part of its current app.
Walgreens will be using augmented reality to help customers better navigate their store shelves to more easily find everything that they have on their shopping lists.
The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store, according to Walgreens spokesperson Mailee Ua.
To use the augmented reality, the Walgreens loyalty app partner, Aisle411, is now testing the Tango technology from Google. The goal is to be able to add 3D images to the in-store maps that it currently already provides. As a result, the mobile app will expand its capabilities, from being exclusively a discount and loyalty program, to also offering easy-to-use and helpful product finders within stores.
She explained to Loyalty360 what prompted the launch and use of augmented reality in the company’s current app.
“We understand that convenience plays a critical factor in how consumers shop, and we’re always evaluating new technologies to enhance their experiences,” she said. “We are conducting a proof of concept with Aisle411 and will evaluate once complete.”
Through the Google Tango ecosystem and Aisle411’s product knowledge of Walgreens stores (item location, sales, and coupons), she said users will be able to receive targeted and relevant offers while shopping in Walgreens. The proof of concept was shared earlier this month by Google along with a desire to test it within selected stores in New York City, Chicago, Seattle, and St. Louis.
“Our participation provides us with another channel to explore the ways in which our customers shop,” she said. “The test allows participants to re-imagine the retail experience and lets Walgreens explore what future program enhancements could be made to better tailor offerings and meet customer needs.”
What’s more, she said that Walgreens is always evaluating new technologies to enhance shopping experiences.
“Our omnichannel approach ensures that we’re incorporating technology across our business,” she explained. “Walgreens aims to make it effortless for customers to engage with us whenever, wherever, and however they prefer.”