TIBCO Software Inc. today announced that the integration between its Loyalty Lab Reward platform and the Demandware Commerce platform now makes it possible for mutual clients to launch a complete omni-channel customer engagement program with ecommerce capability that helps them avoid disparate point solutions.
Matt Elders, vice president and general manager, TIBCO Loyalty Lab told Loyalty360 that most retailers want to enhance their online shopping experiences to create deeper customer relationships. That goal can now be met through the built-in right-time engagement platform from TIBCO Loyalty Lab.
The LINK Integration for Demandware enables brands to easily develop and launch a robust customer loyalty management experience, creating true fans and advocates.
Elders said the foundation of TIBCO is around integration.
“Marketers want a solution that can easily be integrated,” he said. “They are rapidly moving away from disparate points solutions. Our heritage is one of integration, which is core given market need and the speed at which consumers are changing and maturing their brand and consumer relationships.”
Brooke Pedersen, Partner Alliances at TIBCO Software, analyzed the market to determine from TIBCO’s customer base what technologies were most prevalent.
“They work with 300 retailers and our core customer base is retail,” she said. “Given the consumer desire to shop across all channels, we concluded that Demandware was the right partner.”
Most marketers talk about speed to market and speed to value. Pedersen said the value proposition Demandware offers is reduced time to market, which allows retailers to innovate.
Elders said a 10%-20% increase in loyalty program membership yields a greatly enhanced ROI with highly engaged customers and fans.
“We’re taking a relationship that has been transactional-based to a situation where that it becomes more engagement-based and that customer becomes a fan. Elders said. At the core, that’s what the Loyalty Lab and Demandware integration is about.
TIBCO helps brands deliver relevant right-time customer engagement and increase loyalty through integration expertise, data contextualization, real-time decision engines, marketer-centric tools, deep analytic insights, and end-to-end program design. TIBCO’s integration with Demandware enables marketers to deliver across the entire customer lifecycle.
Here’s how it works:
• Download the certified integration cartridge, easily configure your parameters, and customize the features to match your storefront user experience, branding, and goals.
• Once launched, customers can sign up, access point balances, view offers and reward activity, refer friends, and more, all displayed anywhere you like in the Demandware Commerce Platform, including in the navigation, purchase flow, account profile, or dedicated loyalty area.
• Customer account and purchase data are sent via the certified cartridge to TIBCO Loyalty Lab for real-time offer targeting, qualification, and awards.
• Marketers use the intuitive Loyalty Lab interface to easily segment and engage their customers.
It’s built on a platform of integration and access–a super-highway of data from virtually any source–Loyalty Lab empowers marketers to connect to nearly any customer-facing touch-point and motivate profitable behaviors. It seamlessly connects ecommerce storefronts to a powerful customer engagement platform.
It realizes more conversions with personalized offers integrated into the Demandware Commerce Platform; helps marketers understand customer needs from historical and real-time data to engage at the precise time and through the right channel for greatest impact; achieves higher response rates, improved customer loyalty, and increased wallet share through relevant offers and communications.
What’s more, brands can launch to market in 30 days or less with a dedicated support team and ongoing refinement as your program matures. This also reduces dependencies on IT with the pre-built ecommerce/loyalty integration as well as an easy-to-use, marketer-centric platform.