Save Mart Supermarkets Integrate High Tech Customer Engagement Capabilities

Save Mart Customer EngagementAs the high tech arms race continues, it is hard to find a brand that does not rely on integrated digital and mobile connectivity to improve customer engagement. As the rapidity at which both online customer experiences and the advanced capabilities of new technological platforms continue to evolve, many brands are realizing that they need help to stay ahead of the game. But even deciding where to turn can be an enormous challenge.

Tech companies promising the next wave of innovative customer engagement solutions seem to be everywhere, but Save Mart Supermarkets believes it has found the answer with new partnerships with NCR Cloud Connect and Inmar Marketing Solutions. As a San Francisco Bay Area privately owned grocery retailer with a reputation for innovation, Save Mart has chosen both NCR and Inmar to drive omni-channel customer loyalty in stores, on mobile devices, and across the web. The new services will also help Save Mart acquire, manage, and respond to customer feedback in real time.

“As part of our strategic goal to change the way Save Mart engages with customers, we wanted them to be able to save coupons directly into their loyalty accounts at any time via multiple channels, including mobile or on-line,” said James M. Sims, CIO of Save Mart Supermarkets. “NCR and Inmar have allowed Save Mart to improve customer experience and loyalty by implementing their flexible cloud-based solutions across our business. The benefits of lower TCO and shorter time to market were also an attractive proposition.”

NCR, a leading designer of retail transaction technologies for global businesses, and Inmar, a targeted data analytics and commerce-networking firm, will integrate with each other to introduce a host of customer engagement and loyalty program management services.

By combining rich content and data driven insights from both NCR and Inmar, Save Mart will offer highly targeted promotions customized to individual consumers toSave Mart Customer Engagement encourage repeat shopping and customer loyalty. The new technology will also allow Save Mart to introduce mobile payments and deliver digital coupons straight to a shopper’s smartphone.

“Digital channels and promotions are a powerful way for retailers to engage with shoppers,” said David Wilkinson, Vice President of Sales for North America at NCR Retail Solutions. “Integrating Inmar’s targeted Digital Coupon content and services with our cloud, marketing and point-of-sale solutions allows retailers, such as Save Mart, to benefit from the strategic control of promotion programs. This enables them to respond to the consumer-driven shift from paper to digital media, and profit from the higher coupon redemption rates.”

In addition to providing top-notch personalized savings and incentives directly to Save Mart shoppers, the new systems will also allow Save Mart to harness a number of advanced marketing and backend solutions. Integrating with NCR and Inmar will streamline various point-of-sale, data warehousing, and automated IT operations 

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